Digital Maketing Exam 2 quizzes
Your ad has served 100,000 impressions and has generated 200 clicks. What is the CTR for this ad? 5% 1% 2% 0.2%
0.2%
If your CPM is $2, how many impressions do you get for that price? 2000 10,000 1000 2
1000
You are sending out 1,000 emails to customers who previously ordered your product. 200 of your emails were actually opened. What is the open rate? 20% 2% 0.2% 0.1%
20%
Which of the following is an example for a YouTube ad format? Skippable text ad Promoted Overlay 6-second bumper ad Promoted post
6-second bumper ad
You have $3,000 to spend on banner advertising on huffingtonpost.com. You pay a CPM of $5 (meaning 1,000 impressions cost $5). How many impressions can you buy for your budget? 600 600,000 6 60
600,000
Which of the following is an example of a triggered email? A shipment notification A sales email A welcome email to a new subscriber A cart abandonment email
A cart abandonment email
What is an ad network? A group of advertisers who combine their ads for co-branding purposes A company such as triad that links advertisers with websites on which they want to advertise A group of banner ads that appear on a single website A group of advertisers who meet for networking purposes
A company such as triad that links advertisers with websites on which they want to advertise
Which of the following is an example of owned media? An ad on Facebook An ad on Instagram A company's Facebook page A user's post that mentions the company's name
A company's Facebook page
What is now the main metric Facebook uses to determine how to rank and where to display a brand's post in the newsfeed of a user? Affinity of the user to the brand Entertainment value of the post Geographic distance of the user to the brand Type of content used
Affinity of the user to the brand
You own a small pizza delivery restaurant. From your website and online transactions, you have a database of your current and past customers including their names and email addresses. On Facebook, what can you do to reach exactly these people and others who are very similar? Target customers with a broad interest in Pizza Create a custom audience on Facebook by uploading your customer database Search for your customers' profiles on Facebook and invite them to your page Send each of your customers a Facebook message so that they can recommend some friends
Create a custom audience on Facebook by uploading your customer database
YouTube is owned by Facebook Instagram Microsoft Google
Which of the following statements on Instagram is correct? Instagram is mainly used for branding purposes, because you cannot purchase items directly. Instagram was the first social network using hashtags. Instagram is owned by Google, so to purchase advertising you go through Google Ads. Instagram has a new shopping feature that allows users to directly purchase products.
Instagram has a new shopping feature that allows users to directly purchase products.
If you use the Facebook advertising manager to book a campaign, where might your ads appear? On Facebook and Twitter On Twitter and Instagram On Facebook only On Facebook and Instagram
On Facebook and Instagram
According to Jelena, what is an example of co-branding in banner advertising? Placing a Dove banner ad with "$2 off" on the Walmart website. Selling a Dove product on the Walmart website. Placing a banner ad with "$2 off at Walmart" on a third party website. Selling a Dove product at Walmart in the Store after advertising for it on the Walmart website.
Placing a banner ad with "$2 off at Walmart" on a third party website.
You have a database of 3,000 email addresses that you collected from past customers. You noticed different ordering patterns among older and younger customers, so you decide to send out different marketing emails: One offer to those who are younger than 50, and another offer to those who are older. What is this process called? List building Personalization Segmentation Cadence
Segmentation
Which statement on social media is generally true? Good social media must reach millions of people A good social media campaign can fix most other problems a company might have Social media is a new channel that complements traditional media Social media is always free
Social media is a new channel that complements traditional media
Which of the following is a major challenge in social media management? People do not like to connect with brands on social media. Social media needs to be monitored 24/7. Social media is only good for branding purposes. Social media does not reach enough people.
Social media needs to be monitored 24/7.
You sent out the offer and notice that your click-to-open rate is lower than usual. Generally speaking, what does a low click-to-open rate tell you about the quality of your email? The subject line should be improved The offer was not enticing or the CTA was weak Your landingpage has a low quality Your email list has too many invalid addresses
The offer was not enticing or the CTA was weak
What is remarketing? The practice of showing an ad to a visitor who clicked on a search ad. The practice of displaying ads to web users who previously visited your website. Using relevant keywords to find ads that match the advertiser with the user. The opposite of retargeting.
The practice of displaying ads to web users who previously visited your website.
How do you purchase an ad on YouTube? Through the Facebook advertising manager Through Google Ads Through the Twitter advertising manager Directly through YouTube
Through Google Ads
How can a company advertise on Instagram? Through the Facebook advertising manager Through Google AdWords Through the Twitter advertising manager Through YouTube
Through the Facebook advertising manager
Which elements should your display ad contain? UVP and CTA USP and CRO CPC and CPM CTA and CPA
UVP and CTA
Which of the following is the most viable option to measure success of influencer marketing? Use a specific coupon code for the influencer Count the average visits to the influencer's account Ask customers after they purchased the product Assume that all purchases right after the influencer's product post can be attributed to the influencer marketing campaign
Use a specific coupon code for the influencer
What is an advantage of video ads on social media over TV ads? Video ads on social media can be targeted to a more specific user group. Video ads on social media are always shorter. Video ads on social media are always more entertaining. All of the above.
Video ads on social media can be targeted to a more specific user group.
In the marketing trifecta, social media would be part of... paid media, like advertising owned media, like an account managed by company earned media, like user generated content all of the above
all of the above
In display advertising, what do we usually place on websites? banner ads text ads search ads TV ads
banner ads
If a large company wants to use social media primarily to create positive associations with the brand, this company uses social media to... sell more products build brand equity collect customer feedback provide product info
build brand equity
Your business has a Facebook page and has 2,000 fans. You want to measure engagement on the page. Which of the following should you monitor? potential reach number of new fans number of lost fans number of likes and shares
number of likes and shares
If a consumer has to "uncheck" the box that indicates agreement to receive email newsletters, this process is called opt-out opt-in double opt-in junk mail
opt-out
Creating a content calendar is part of which step of creating a social media marketing plan? determine the objective plan the content distribute and promote the content measure success
plan the content
