E-Commerce Test #3
In 2015, which age group has the fastest growing rate of Facebook usage?
64 and older
All of the following are examples of technology convergence except:
Amazon Books Publishing.
The lower the ________ compared to revenue, the higher the gross profit.
Cost of sales
Which of the following is not an example of a virtual merchant?
Dell
How many retailers generate approximately 90% of all retail e-commerce sales?
1,000
In the wholesale model of e-book distribution, pricing power is with the publisher
False
Millennials are the second generation to be born into the digital revolution of the 20th century.
False
Which of the following happened during the period of time during which newspapers used a print-centric business model?
Google launched its search engine.
Which of the following is the fastest growing segment of media revenues?
Internet media
All of the following are current major trends in B2B e-commerce, except;
Move to implement highly centralized supply chains to reduce risk
Which of the following statements about cloud-based B2B systems is not true?
Much of the expense of the system is shifted from the B2B network provider to the firm
Which of the following best explains why the service sector is a natural avenue for e-commerce?
Much of the value in services is based on the collection, storage, and exchange of information.
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.
Net marketplace
Which of the following statements is not true? Price competition among online travel services is difficult as comparison shopping for better prices is easy. Online travel services is one of the few sectors in which extensive disintermediation has occurred. The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. The online travel services industry has gone through a period of consolidation.
Online travel services is one of the few sectors in which extensive disintermediation has occurred.
Operating income or loss divided by net sales revenues is _________.
Operating margin
Each of the following is one of the top six social network sites in the United States except:
Snapchat
________ refers to differentiating a firm's products or prices on the basis of superior supply chain management
Supply chain competition
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device
Technological
Which of the following is categorized as an operating expense
The cost of products being sold
Pinterest visitors spend ________ a month on Facebook.
about 15 minutes
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
Healthboards is an example of a(n) ________ social network.
affinity-based
Which of the following categories generates the highest percentage of online retail revenue?
apparel and accessories
Which of the following is not one of the three defining characteristics of a portal?
auctions
Which of the following was the first step in the development of B2B e-commerce?
automated order entry system
_______commerce includes the following business processes: customer relationship management, demand management, order fulfillment, manufacturing management, procurement, product development, returns, logistics/transportation, and inventory managemen
b2b
Omni-channel merchants are also referred to as:
bricks-and-clicks companies.
All of the following are challenges faced by bricks-and-clicks firms except:
building a brand name.
Virtual merchants face potentially large costs for all of the following except:
building and maintaining physical stores.
All of the following are examples of direct goods in the auto industry except:
desktop computers.
Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?
directly to a newspaper's home page
An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers.
e-distributor
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis
e-procurement Net marketplace
Which of the following is not one of the central challenges facing the online retail industry?
lack of physical store presence
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
All of the following are potential benefits of B2B e-commerce except:
lower price transparency
The term supply-push refers to:
making products prior to orders being received based on estimated demand.
All of the following are terms used to describe on-demand service companies except:
omni-channel commerce.
Approximately ________ of the Internet population in the United States reads magazines online
one-third
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
providing hands-on services
Which of the following is not one of the typical portal revenue sources?
referral fees
________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers
spot
Which of the following forms of media generate the most revenue?
television
All of the following were factors that precipitated the growth of MOTO except:
the growth of the cellular phone industry.
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding
watch list
Analysts predict that B2B e-commerce in the United States will grow by 2019 to approximately:
8.6 trillion
In the United States, the service sector accounts for approximately ________ % of the United States GDP.
80
Which of the following had the highest online sales revenue in 2014?
Walmart
The amount of time visitors spend on a site is a measure of ________.
engagement
ESPN.com is an example of a:
focused content portal.
A Web site designed to give yachting enthusiasts a common discussion area would be classified as a(n):
interest-based social network.
All of the following statements about the MOTO sector are true except:
the MOTO sector is also referred to as the specialty store sector.
Purchasing managers are the key players in the procurement process.
true
All of the following are weaknesses of EDI except:
EDI lacks universal standards
Consumers are primarily price-driven when shopping on the Internet.
False
Which of the following newspaper audience platforms has the higher percentage of readers?
________ are Internet-based communication environments that extend far beyond procurement to encompass truly collaborative commerce.
Private industrial networks
All of the following are forms of collaboration among businesses except:
RFQs
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
MRO goods are also known as indirect goods.
True
Naturebox is an example of a subscription-based retail revenue model.
True
In 2015, Fortune 500 companies used ________ more than Facebook.
Which of the following is the second leading social network in the United States in terms of number of members?
Which of the following is not an example of a transaction broker?
an accountant
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
channel conflict
Which of the following is not a major trend in the online recruitment services industry?
disintermediation
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
freemium
Instagram is an example of a(n):
general community/social network.
Office supplies are an example of:
indirect goods.
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
industry consortium
The Seam is an example of an ________.
industry consortium
Which of the following occurs first in the process of content convergence related to books?
media migration
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
online supply-push
The New York Times introduced which of the following revenue models in 2011?
paywall
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed?
proxy bidding
A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
Online retail constitutes about 20% of the total retail market today.
False
Personal consumption of retail goods and services accounts for over 75% of total gross domestic product.
False
The increasing price of display ads have contributed to Yahoo's struggles over the last three years.
False
__________ is defined as gross profit, and found by dividing net sales and reve
Gross margin
Which of the following is not a typical barrier to the implementation of a private industrial network?
It requires the large network owners to give up some of its independence
Which of the following is not a major trend in online retail for 2015-2016?
Lunchtime purchases are the fastest growing time segment for online retail purchases.
Which of the following statements about EDI systems is true?
They typically serve vertical markets
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.
True
Portals are not subject to network effects.
True
Smartphones are an example of technological convergence.
True
The proliferation of mobile device has led to an increase in the total amount of time spent with media.
True
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.
True
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
True
All of the following have launched trials of Buy buttons except:
Tumblr.
Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
Yelp
The majority of inter-firm trade involves:
contract purchasing of direct goods
Content convergence describes convergence in the design, production, and ________ of content.
distribution
Which of the following is not one of the seven major segments of the retail industry?
electronics and computers
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
false
Digital magazine ad revenues were expected to ________ in 2015.
grow over 20%
Which of the following is the largest online movie download distributor?
iTunes
Which of the following is not a leading factor in changing the television industry?
inability to attract customers to traditional products
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
industry convergence
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
price matching
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
the release window.
Walmart is the largest purchaser of consumer goods in the world.
true
Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communities
Which of the following has the highest share of online retail sales?
virtual merchants
A community site created by a corporation is called a sponsored community site.
True
Big Data plays an important role in predictive marketing
True
Facebook is the slowest growing of the most popular social networks.
True
Which of the following statements about the online newspaper audience is not true?
The majority of newspaper readers read the news using a combination of the Web, print and mobile.
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
