Information Systems Final
James Coburn is a business analyst at Dillard's, a high-end retail store. James is preparing a report to assess customer data to understand the buying patterns of customers when they purchase multiple items. Which of the following will best help James analyze the purchasing habits of customers who bought rain boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products? A. Goal seeking B. Market basket analysis C. Online analytical processing D. Forecasting E. What-if analysis
B. Market basket analysis
Chancellor's is a high-end men's clothing store that frequently resorts to discount blowouts to get rid of excess merchandise. Which of the following best explains the reason for these sales? A. A decrease in inventory costs B. Overestimating demand C. Increased competition in the local market D. Ineffective tracking of the inventory E. An increase in the price of raw materials
B. Overestimating demand
Ryan Carrick, an application programmer for Total Systems, works at home two days a week, but interacts with his project team online, exchanging emails and IM throughout the day. When Ryan takes a break for lunch, what can he use to let his team know he will be unavailable for an hour? A. Mashup B. Context indicator C. Augmented reality D. Email E. Hashtag
B. Context indicator
TracSoft, Inc. creates websites for small companies and provides consulting for search engine optimization. Which of the following factors is an important feature that TracSoft should consider to improve the relevance of a company's website in search engines? A. User interface design of the website B. Quality of external links to the site from other websites C. Media richness of the website D. Web accessibility score of the website E. Clickthrough rate
B. Quality of external links to the site from other websites
One of Zappos' goals is to have high levels of customer satisfaction among its website customers, so they will be likely to return to the website for future purchases. What information is Zappos likely to collect to measure customer satisfaction? A. When a user returns to the site after a period of time, how much effort it takes to regain the same level of proficiency B. The ratings of individual experiences on the website by the users C. The number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes D. The extent to which a user can accomplish simple tasks on the first visit to the site E. How quickly and efficiently a user performs tasks after learning the site's basic design
B. The ratings of individual experiences on the website by the users
To compete against larger athletic stores and internet retailers selling running shoes and equipment, the Big Dog Running Company recently created a Facebook page. Which of the following objectives is Big Dog trying to achieve with the use of a social networking site? A. To buy products at a cheaper rate B. To connect with customers and announce new products C. To formulate marketing and organizational plans D. To integrate clients in strategizing long-term visions E. To document complaints
B. To connect with customers and announce new products
Several food bank organizations in a region developed a joint website used to discuss the services they provide and the clients they serve. Their hope is to convey the reality of food shortages faced by real community members, and potentially get more volunteers and monetary donations. What is the primary web goal of these organizations? A. To coordinate book signing events B. To influence the audience C. To sell books to the audience D. To inform or entertain the audience E. To facilitate offline relationships
B. To influence the audience
Which of the following factors best explains why it was harder for Amazon.com to build trust in its e-commerce website compared to Walmart? A. Amazon.com did not advertise as much as Walmart did. B. Unlike Walmart, Amazon.com did not operate out of physical retail locations. C. Amazon.com only sold books, so it did not have the same volume of sales as Walmart did. D. Amazon.com was a privately-owned firm compared to Walmart, which was publicly traded on the stock exchange. E. Amazon.com did not have a smooth online checkout process compared to Walmart.
B. Unlike Walmart, Amazon.com did not operate out of physical retail locations.
The Blue Door is a new, high-end clothing store catering to college students in a small southern city. It recently launched a new line of accessories with the college logo imprinted. The company has simultaneously launched a mobile app that it hopes college students will download and use to view and order its college-themed accessories. Besides looking at the number of downloads metric, which of the following metrics will be most advantageous for Blue Door to use to learn more about the utilization of its app? A. Conversion rate B. User paths through app C. Cost per clickthrough D. Number of fans E. Bounce rate
B. User paths through app
Delta Airlines uses an Operational Flight Attendant Scheduler to manage its workforce of flight attendants and to ensure all flights are adequately staffed. Which of the following terms describes this tool? A. Customer relationship management system B. Workforce management module C. Talent management system D. Human resources management system E. Customer service system
B. Workforce management module
Rail Europe is a company that promotes and sells European train travel tickets in the North American market. The company was not achieving good results from its website, and visitors rarely stayed on the website long or purchased a ticket. To increase the ________ of its website, the company added more travel-related advice, interactive maps, and other A. clickthrough rate B. average time on site C. cost per clickthrough D. cost per impression E. bounce rate
B. average time on site
The Netflix Prize was an open competition for the best collaborative filtering algorithm to predict user ratings for films based on previous ratings without any other information about the users or films. The contest was open to anyone, and a $1 million prize would be given to the person or team that came up with the best solution. In this example, Netflix used ________ to engage a large number of people to complete a task that would ordinarily be handled in-house. A. near sourcing B. crowdsourcing C. data warehousing D. insourcing E. outsourcing
B. crowdsourcing
To implement the organization's five-year strategic plan, Dick's Sporting Goods has decided to invest in a system that will support its core functional departments including financial and asset management and human resources functions. The type of system Dick's is planning to invest in is called a(n) ________. A. customer relationship management system B. enterprise resource planning system C. supply chain management system D. data warehouse E. decision support system
B. enterprise resource planning system
When Pepsi's Chinese operations decided to grow its own potatoes to ensure a reliable supply of potatoes for its Lay's potato chips, which in turn helped sales of its sodas, the company was extending its operations by ________. A. importing potatoes from the United States B. going upstream in the supply chain C. implementing a new technology D. going downstream in the supply chain E. contracting with external potato growers
B. going upstream in the supply chain
Robert Johnson works for the Chambers County Library as an events coordinator. He is responsible for coordinating the annual book drive with several other agencies in the area as well as various book clubs. Which of the following would enable Robert to establish a meeting schedule for everyone involved in the planning process? A. IM B. iCalendar C. Wiki D. hCard E. Email
B. iCalendar
Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees. A. executive level B. operational level C. directional level D. strategic level E. tactical level
B. operational level
Which of the following illustrates the use of a sequential architecture? A. An online shoe store allows customers to select various options such as color or trim to design their own shoes. B. A restaurant website provides an image of the restaurant on the home page and links to three pages that provide the restaurant's history, its location and hours, and its menu. C. An online counseling website requires a visitor to enter certain information on the home page, which then leads the visitor to a subsequent page, until the visitor is matched with a suitable counselor. D. The website of a computer manufacturing firm provides the categories of computers and services provided on the top of the page, while along the left navigation bar it provides links to specific models.
C. An online counseling website requires a visitor to enter certain information on the home page, which then leads the visitor to a subsequent page, until the visitor is matched with a suitable counselor.
Which of the following real-life functions does an intelligent agent perform? A. Collecting and sorting a company's sales data B. Monitoring the internet to screen out malicious software and viruses C. Classifying and indexing web pages for search engines D. Tracking internet usage patterns of a company's employees E. Loading data into data warehouses
C. Classifying and indexing web pages for search engines
A newly opened real estate office, Flournoy & Calhoun Realtors, in Atlanta decides to create a small website that provides an overview of the company, its mission, the contact information and address of the firm, and a list of properties for sale. Which of the following information architectures would be most suitable for this website? A. Hierarchical website architecture B. Multidimensional website architecture C. Flat website architecture D. Sequential architecture E. Data-driven website
C. Flat website architecture
The indie band, Whiskey Bent, buys a URL, www.WhiskeyBent.com, for its website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website? A. It needs to be registered with the DNS again. B. It needs to be renamed. C. It remains the same. D. It becomes fragmented. E. It will be canceled.
C. It remains the same.
Paula Watkins was surprised when a job position that she interviewed for and felt sure she had never materialized. She later heard that the company had conducted a search of her social networking profile that made them reconsider hiring her for the position. What should Paula have considered prior to applying for a new job? A. Communicating her work experience B. Creating a new resume C. Managing her online impression D. Securing good references E. Making sure she had a good interview suit
C. Managing her online impression
Big Dog Running Company uses ________ to analyze data collected from each of its three stores by product line and date, which allows the company to better design its marketing and promotion campaigns. A. market basket analysis B. goal seeking C. OLAP D. forecasting E. what-if analysis
C. OLAP
Rodney Perkins, who works in the marketing department of the Fairfield Inn, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as room type and room service? A. Forecasting analysis B. Optimization analysis C. Online analytical processing D. Goal seeking E. What-if analysis
C. Online analytical processing
Emily Robertson is an employee at Regions Insurance Company, the largest insurance company in Texas. What type of decisions will she undertake if her responsibilities include receiving customer queries, setting appointments for sales representatives, updating customer records, and tracking potential clients through call records? A. Tactical decisions B. Strategic decisions C. Operational decisions D. Unstructured decisions E. Directional decisions
C. Operational decisions
Which of the following terms refers to a gateway that provides access to a variety of relevant information from many different sources on one screen? A. Mashup B. Decision support system C. Portal D. Dashboard E. Data warehouse
C. Portal
Emily Harris, a marketing manager at a major advertising firm, undertakes decisions on promotional campaigns, internet marketing, and brand awareness. At which level of decision making is Emily involved? A. Administrative B. Operational C. Tactical D. Strategic E. Executive
C. Tactical
John Finley is an account executive for Wellington Industries, which has subsidiaries around the world. He is planning his annual sales meeting, which is held online via the internet. Which of the following technologies will enhance his meeting with media richness and interactivity among the participants? A. Microblogging B. Mashups C. Telepresence D. Virtual reality E. Instant messaging
C. Telepresence
Microformats introduce meaning to information by attaching semantics to it. Which of the following describes the function of microformats like the hCard in the business world? A. The creation of a database of company products B. The maintenance of a database of a user's web history C. The electronic exchange of business card information D. The storage and retrieval of incoming emails E. The creation of multimedia files for wikis
C. The electronic exchange of business card information
The Huffington Post generates revenue by providing ad-supported content such as news, blogs, entertainment, and commentaries. What is the primary web goal of "HuffPost"? A. To sell products or services B. To transact business with its visitors C. To inform or entertain its audience D. To facilitate offline relationships E. To influence its audience
C. To inform or entertain its audience
The web development team for AFLAC, Inc. has grown significantly as the company adds new subsidiaries, each with a unique website. The company will need to implement a(n) ________ to help manage digital information and website development in this collaborative environment. A. hierarchical model B. enterprise information system C. content management system D. digital dashboard E. web hosting service
C. content management system
Consumer Reports is a magazine that tests consumer products in its labs and disseminates results so consumers can compare brands. Consumer Reports is an example of a(n) ________. A. e-media B. e-marketplace C. infomediary D. intranet E. B2C
C. infomediary
Crowdsourcing describes how tasks can be delegated to large, diffuse groups or communities who often volunteer their contributions, thereby significantly ________ costs associated with these tasks. A. maximizing B. increasing C. lowering D. balancing E. eliminating
C. lowering
The NYC transit system is experimenting with commuters paying for subway fares using their mobile devices, thereby eliminating the need to carry cash. This is an example of ________. A. Paypal B. EDI C. near field communication (NFC) D. e-commerce E. B2C
C. near field communication (NFC)
Visualization and charting tools provide managers with an effective way to envision future talent needs, termed ________. A. scheduling applications B. human capital adjustment C. succession planning D. FTE planning E. employee projections
C. succession planning
Pam Flowers is a production assistant for a company that makes documentary films for nonprofit organizations. Pam uses a ________ on her desktop and smart phone to provide quick access to her emails, IM, RSS feeds, conference calls, and video calls, which allows her to be in constant touch with her colleagues. A. context indicator B. virtual world C. universal dashboard D. portal E. shared workspace
C. universal dashboard
Web designers can evaluate a site's ________ by giving visitors a series of tasks to complete and observing their performance on the tasks. A. efficiency B. transferability C. usability D. stickiness E. satisfaction level
C. usability
Shippers such as UPS partner with the U.S. Postal Service to deliver small packages to the customer's doorstep. UPS then uses customer surveys to identify delivery delays that may have occurred. The surveys give UPS valuable information and improve the company's ________. A. selection of movies B. customer feedback rate C. visibility in the supply chain D. profits E. ability to charge for premium shipping
C. visibility in the supply chain
Yahoo! Canada has implemented agreements with more than 30 ad networks that are designed to follow visitor's tracks as they browse through various websites. This controversial practice is known as ________ and is viewed by some as a potential invasion of privacy. A. data mining B. CTR C. third-party cookies D. search engine optimization E. click fraud
C. third-party cookies
The adult education director at St. Francis Hospital uses ________ to evaluate the interactions of variables that contribute to the profitability of various potential seminars. A. forecasting B. optimization analysis C. what-if analysis D. predictive analysis E. scheduling
C. what-if analysis
Best Buy is expanding its retail outlets to include smaller kiosk-type stores that will be located inside malls. They are recruiting a number of young, tech-savvy employees to work at the kiosks. The company wants to create knowledge storehouses that employees can edit as needed, adding contributions from their own personal experiences with products or updating existing information. Which of the following can the company use to help it organize how-to guides and create a substantial base of knowledge for its new employees? A. Virtual world B. Microblogging C. GDSS D. A wiki E. Twitter
D. A wiki
________ can be used to prevent mobile ads from displaying on mobile devices and using up the phone owners' data allotment. A. Cookie cutters B. Search engines C. Cybersquatters D. Ad blockers E. Click screeners
D. Ad blockers
BusinessUSA.com allows small-scale producers to post information about their products on the site, and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces is BusinessUSA.com a member of? A. Consumer to consumer (C2C) B. Government to consumer (G2C) C. Business to business (B2B) D. Business to consumer (B2C) E. Consumer to business (C2B)
D. Business to consumer (B2C)
Which of the following is NOT a function of the Web Accessibility Initiative (WAI)? A. Offering links to a variety of software tools that designers can use to check a site's accessibility against the guidelines B. Developing guidelines for Web accessibility C. Promoting awareness of the need to incorporate assistive technologies into web design D. Developing free assistive technology products and services E. Offering tutorials and tips to help organizations improve their sites
D. Developing free assistive technology products and services
Fine & Funky is a new e-commerce website that sells home decorating items and offers online decorating services. It wants to build loyalty and trust among its target market group, which is women aged 35dash-55. Which of the following measures will most likely help Fine & Funky achieve its objective? A. The store's association with a portal, such as MSN.com B. Higher expenditure on advertising and sales promotions C. A "seal of approval" from international organizations D. Favorable endorsements from customers' peers E. An "opt-out" option for affiliated sites that sell decorating products and services
D. Favorable endorsements from customers' peers
Which of the following is a web-based email service that was built from the ground up to work within the browser rather than with client software installed on a computer? A. Groupwise B. IM C. Lotus Notes D. Gmail E. Scribd
D. Gmail
Tom Tebeau is a web designer at a publishing firm in Atlanta where he is currently using a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on its public website. Which of the following is he using to bring together all this information from multiple internal and external sources onto the company's customizable web pages? A. Middleware B. Virtualization software C. Portal D. Mashup E. Dashboard
D. Mashup
The International Accounting Standards Board (IASB) plays an important role in global trade and investment by doing which of the following? A. Representing accountants employed in the public and private sectors in the United States B. Developing and promoting a single worldwide set of financial reporting standards C. Establishing international tax laws and codes D. Providing professional accountants worldwide with access to a wide range of resources E. Establishing international standards on ethics in auditing and public sector accounting
B. Developing and promoting a single worldwide set of financial reporting standards
The office manager for Freeman and Associates is concerned that subcontractors are billing the company twice for work that is performed. Which of the following reports would help the manager identify fraudulent transactions? A. Routine report B. Exception report C. Non-compliance report D. Compliance report E. General ledger report
B. Exception report
Progressive Insurance recently deployed Salesforce.com for its sales agents; it provides real-time web-accessible metrics showing the number of new accounts for each rep, and it automatically sends e-mails to the whole organization to recognize and congratulate the top performers. This approach is based on which of the following? A. Team dynamics B. Human motivation C. Pay-for-performance D. Self-determination theory E. Social comparison
B. Human motivation
Chandler Wright is a student at Georgia Tech University. She is setting up her email for outgoing email using her university email address, which is hosted by Georgia Tech. To set it up, she would enter the name of the ________ server so when she sends an outgoing email, it will first be transmitted to a port on the university's server. A. POP B. IMAP C. TCP/IP D. SMTP E. IM
D. SMTP
________ is an internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists. A. Geotargeting B. Content farming C. A clickthrough rate D. Search engine optimization E. Search engine marketing
D. Search engine optimization
DirecTV captures customer transactions and streams the data instantly to its data warehouse where it can be used to develop targeted promotions to new customers or ones who may be considering canceling their service. This process represents a growing need for ________ to make faster business decisions. A. big data B. web-based information C. internal company information D. real-time business intelligence E. knowledge management systems
D. real-time business intelligence
TracSoft is a web design and hosting company that caters to small- and medium-sized businesses with a variety of different e-commerce solutions. One the most popular solutions for its clients with limited IT budgets is the use of ________, in which the company pays a subscription fee to access a vendor's software remotely via the internet. A. CRM B. middleware C. ERP D. software-as-a-service E. virtualization
D. software-as-a-service
Ford Motor Company recently introduced a new app that lets potential customers test drive new models in a graphic 3-D environment using their personal computers. The new application uses ________ to let customers experience many of the car's features in a simulated environment. A. hashtags B. a mashup C. a wiki D. a tag cloud E. virtual reality
E. virtual reality
Iron Bank Coffee Shop recently implemented technology that allows the company to "push" coupons to customer's mobile devices as they get near the store. This type of technology is an example of ________. A. instant messaging B. e-payment C. e-discovery D. e-commerce E. m-commerce
E. m-commerce
Zara, a clothing company based in Spain, wants to increase its online presence through online interconnections with a community of its customers. The company would like to create groups of customers who interact with each other as well as the company and generate information that can be used in future products. Which of the following will best help them reach out to people who may be interested in their products and tailor ads to reach precise target groups based on their members' profiles? A. Electronic mail system B. Wiki C. Instant messaging system D. Social networking system E. Video conferencing system
D. Social networking system
In an ERP suite that includes modules specialized for higher education, which of the following would be used by students to register for classes, check for prerequisites, and obtain course information? A. E-learning B. Student resources C. Institutional advancement D. Student academic records E. Financial aid
D. Student academic records
Which of the following statements about unified communication is FALSE? A. The system should adjust to communication preferences. B. Multiple applications and communications channels are integrated into a single interface. C. The system should work well on many types of devices. D. The systems providing unified communication use existing technologies and have not changed much in recent years. E. The system should adapt to the user's current context.
D. The systems providing unified communication use existing technologies and have not changed much in recent years.
For what reason would the Payless Shoe Store, which follows a low-cost leadership strategy, post an "All Sales Final" sign on its products? A. To streamline financial workflows B. To increase supplier power C. To increase the sale of its products D. To reduce the costs incurred in the supply chain E. To make it easy for managers to track inventories
D. To reduce the costs incurred in the supply chain
Wells Fargo Bank recently implemented an integrated application suite to support the whole organization that includes modules to manage financials, human resources, supply chains, customer relationships, and other business processes, creating a "suite of suites" called ________. A. supply chain management B. total quality management C. customer relationship management D. enterprise resource planning E. business process reengineering
D. enterprise resource planning
Delta Airlines recently updated its ________ to include new measures related to airline safety and customer satisfaction with its online reservation system. These updated and quantifiable metrics will be used by Delta to evaluate its organization against industry standards. A. social media B. strategic goals C. portal D. key performance indicators E. dashboard
D. key performance indicators
All of the following are examples of human capital management metrics that can provide a company with valuable information about how well the organization is managing its human capital EXCEPT ________. A. employee satisfaction B. turnover costs C. human capital return on investment D. retention rates E. turnover
D. retention rates
Columbus Financial Consultants (CFC) is evaluating various options for its enterprise resource planning system. The company has systems running on different platforms and would like to connect the systems and improve consistency. The integration approach that best meets CFC's needs is a(n) ________. A. unlinked suite B. best of breed suite C. engineered suite D. suite with synchronized modules E. vendor-branded suite
D. suite with synchronized modules
The general manager for Freeman and Associates is reviewing monthly project management reports to determine the best course of action for the next phase of the building project he manages. The types of decisions he is making are ________ decisions. A. strategic B. structured C. unstructured D. tactical E. operational
D. tactical
Amy Smith is a recruiter at Total Service Corporation, which handles customer service functions for a credit card processing company. The company recently implemented a system that allows Amy to track each employee's training, performance evaluations, and career development progress. She is also able to help managers with succession planning and training needs. The system Amy is using is known as a(n) ________. A. employee loyalty system B. workforce management system C. human resources management system D. talent management system E. employee relationship management system
D. talent management system
At the headquarters of CitiBank in New York City, the strategic planning department has implemented a new process of co-locating all the team members working on its strategic projects so they are better able to collaborate and work together using white boards and other technologies that facilitate meetings and communication. This is known as a(n) ________. A. community room B. orientation room C. hub D. war room E. project team
D. war room
TracSoft is a website development company that creates websites for small companies that focus on e-mail marketing. The company uses e-marketing information systems that provide extensive tracking capabilities for their clients by embedding in the HTML e-mail a ________, which is a tiny, invisible image, typically a single pixel with a unique identifier. A. web Trojan B. pop-up ad C. tracking device D. web beacon E. web analytic
D. web beacon
Virtual teams are increasingly common in organizations as new collaborative technologies allow companies to draw on employees' expertise regardless of physical location and also reduce the number of physical meetings that require travel. A key drawback to virtual teams, however, is the lack of nonverbal communication to convey group norms. This can often lead to problems such as ________. A. groupthink B. missed deadlines C. impression management D. free-riding E. bias
D. free-riding
PAWs Humane Society is a private Columbus-based nonprofit organization that fosters and places orphaned cats and dogs. It has decided to create a social networking forum to provide information on the pets that are available to adopt. While selecting a domain name, which of the following top-level domains would best suit their goals? A. .com B. .org C. .mil D. .edu E. .gov
B. .org
Joe Roberts, a senior at Georgia State College, is the group leader for an important class project. Group members have difficult schedules to coordinate, so Joe decides to conduct most meetings in a virtual environment. Joe knows that to compensate for the weak norms common in virtual teams, he must make group expectations very clear. Which of the following would best help Joe clarify expectations? A. A team charter B. A shared workspace C. A legal contract D. A blog E. A wiki
A. A team charter
iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This action resulted in a shortage of tickets that the public could have bought themselves. Which of the following most likely enabled the brokers to book tickets in such large numbers? A. Bots B. Neural networks C. Big data D. Dashboards E. Mashups
A. Bots
Kyle Albright is a database administrator at Regions Bank in Atlanta. He is currently working on problems of information overload on the bank's operational systems. Which of the following actions would best help Kyle to speed up the systems and prevent information overload? A. Building a data warehouse optimized for complex queries B. Storing critical data on email or locally on workstations C. Housing all transactional data on a common server D. Transferring all the company data to the cloud E. Creating a process of running system queries simultaneously
A. Building a data warehouse optimized for complex queries
Travels by Donna, a travel agency in Georgia, recently created a website to attract travel clientele for the company. It is vital that the company be able to track the time that visitors spend on each page to understand the destinations and offers that interest potential customers. Which of the following will best help the company understand customer behavior patterns as well as the URL the visitor just left? A. Clickstream data B. Pop-up ads C. IP address D. Keystroke logging E. Real-time data
A. Clickstream data
Which of the following statements about Internet Mail Access Protocol (IMAP) is true? A. IMAP maintains emails on a server instead of on a single machine. B. IMAP is an outdated protocol for organizing outgoing mail. C. IMAP requires the installation of client software and cannot work on web browsers. D. IMAP deletes indicators regarding the status of emails, such when a user has replied or read an email. E. IMAP allows access to email only from a single device, ensuring privacy.
A. IMAP maintains emails on a server instead of on a single machine.
Freeman and Associates is a medium-sized construction company specializing in high-end custom homes. The bookkeeper handles all orders, approvals, invoices, and payments manually. Which of the following will help the company implement a more streamlined and faster approval system for its financial activities? A. Integrating the modules in the financial system B. Increasing financial analytics and financial reporting C. Implementing a supply chain management system D. Analyzing customer information E. Monitoring cash management and budget planning
A. Integrating the modules in the financial system
Alibaba.com is a retailer of unique gifts that are sourced from many countries. When the company needs to restock inventory, they compare suppliers' prices and payment terms from suppliers in many different countries. Alibaba.com is using a(n) ________ marketplace to conduct transactions via the internet. A. C2B B. B2B C. intermediary D. C2C E. B2C
B. B2B
The executive team at AFLAC, Inc. wants to encourage more productive brainstorming in its product development meetings. Several employees have complained that their opinions are not captured in the minutes of the meetings and that certain individuals dominate the discussions. It has decided to begin using a new group decision support system to facilitate the process. What is one of the key advantages AFLAC will realize using group decision support systems? A. It will allow users to express independent viewpoints that may differ from those of others in the group. B. It will not support anonymity and require users to use their real names, to increase accountability. C. It will give high-status individuals within the group additional influence on decisions. D. It will allow users to collaborate with each other asynchronously, saving time and effort in coordination. E. It will promote "groupthink."
A. It will allow users to express independent viewpoints that may differ from those of others in the group.
Brasfield and Gorie, Inc., a large advertising company with offices across the country, began an employee discussion forum on its website to allow employees to develop a sense of identity and solidarity. There were no restrictions on employee postings to allow employees to interact freely. However, a few months later, a few employees began criticizing the company on the forum and undermining morale. The company does not want to limit employee interaction, but at the same time, it would like to limit what employees can write. Which of the following features of a discussion forum will help them achieve this goal? A. Moderators B. Telepresence C. Anonymity D. Forum leaders E. Version control
A. Moderators
Which of the following is typically NOT included in a full-featured financial management system? A. Payroll B. Cash management C. General ledger D. Budgeting E. Procurement
A. Payroll
An electronic bridge between partner companies in a supply chain that is used to transmit real-time information about orders, inventories, invoices, and other data is known as a(n) ________. A. electronic data interchange B. internet-based e-market C. dot-com market D. electronic market E. financial network
A. electronic data interchange
When Apple took steps to identify and correct questionable employment practices on the part of some of its suppliers, it demonstrated ________ practices across its supply chain. A. ethical B. temporary C. predatory D. revisionary E. mandatory
A. ethical
At a conference of music professors, users were instructed to use the #musicedu symbol to preface their comments about the conference topics on Twitter so other attendees could easily locate information. This is an example of using a ________. A. hashtag B. microblog C. tag cloud D. mashup E. wiki
A. hashtag
Macon State University recently implemented a ________ designed to provide a central location for students and faculty to access university information needed for registration, grades, and financial aid, and to provide access to courses, email, and other secure resources. A. portal B. database C. website D. dashboard E. mashup
A. portal
Sun Microsystems uses the ________ feature introduced by instant messaging to show whether technology experts in each of the various divisions of the company are logged in and available to answer a question, pick up the phone, or stop by for a brief meeting. A. presence awareness B. media richness C. telepresence D. war room E. telecommuting
A. presence awareness
AFLAC, Inc. is implementing a new sales program to encourage customer service representatives to offer additional insurance products to customers who call for service. This is an example of a CRM strategy to earn more revenue from existing customers by ________. A. cross-selling B. using a foot-in-the-door technique C. promoting permission marketing D. implementing sales force automation E. using predictive analytics
A. cross-selling
Dow Chemical launched a social "alumni" network to tap the knowledge and skills of its retirees, employees on maternity leave, and others no longer working at the company by using an internal social network. Which of the following is one of the driving forces behind the increasing use of social networks by organizations? A. A decrease in the number of baby boomers retiring B. A lack of pension plans for new employees C. A shortage of chemical engineers D. A lower level of education among new employees E. A shortage of skills and organizational knowledge as baby boomers retire
E. A shortage of skills and organizational knowledge as baby boomers retire
Amy Neff wishes to enroll for Gmail's free email service. Which of the following would best help Gmail establish that Amy is not a software bot? A. Providing an alternative email address B. Providing her contact details and Social Security number C. Using biometric identification D. Uploading her photo and providing visible identification marks E. Entering a sequence of letters and numbers from an image
E. Entering a sequence of letters and numbers from an image
The business analysts at Blue Bell, a brand of ice cream, recently were asked to assess revenue generated over the past five years to observe seasonal and historical trends. After extensive analysis, they arrive at the conclusion that the sales were highest during the months of July and August, the summer months in the country, and an all-time low during January, the peak of winter. Which of the following tools would have best helped them arrive at this conclusion? A. What-if analysis B. Optimization analysis C. Market basket analysis D. Goal seeking E. Forecasting
E. Forecasting
Navteq is a company that creates digital maps for navigation devices in cars and boats, as well as for walkers and bikers. The technology Navteq uses to create the digital maps is known as ________. A. a tag cloud B. a radar system C. GIS D. cookies E. GPS
E. GPS
Which of the following is the primary function of unified communications? A. Providing a virtual environment for employees to collaborate B. Collecting and storing data from multiple users and building a database C. Maintaining a record of individual changes made on shared documents through version control D. Allowing a company to communicate with all its customers at the same time E. Integrating multiple applications and communications channels into a single interface
E. Integrating multiple applications and communications channels into a single interface
Which of the following best describes a key performance indicator? A. Abstract qualitative metrics to measure and compare the success of industries B. Strategic goals of the organization C. Qualitative metrics to measure growth indicators of a country D. Abstract qualitative metrics to measure an individual's role and the organization's success E. Quantifiable metrics most important to the individual's role and the organization's success
E. Quantifiable metrics most important to the individual's role and the organization's success
Jonathan Hudson is responsible for analyzing web metrics for a company that sells high-end woodworking tools online. Which of the following metrics would he analyze to determine the depth of each visit to the website? Question content area bottom Part 1 A. The number of page views per visit B. The forecasted number of page visits estimated around peak hours C. The number of page views at a competitor's website D. The comparison between page visits made in the past and current year E. The conversion rate
E. The conversion rate
The Blue Door is an online apparel retailer that has a low rate of customer retention. Which of the following can help increase its customer retention? A. Streamlining the Blue Door supply chain B. Building seamless financial workflows at Blue Door with ERP C. Using uninvited pop-ups to chat with Blue Door customers D. Promoting the Blue Door website in magazines to gain visibility E. Using CRM to track customer behavior on the Blue Door site
E. Using CRM to track customer behavior on the Blue Door site
Wells Fargo Bank is considering a new software tool that will help bank executives collaborate synchronously and facilitate online meetings with their branch office via the internet. Which of the following would meet the company's needs? A. Emailing B. Instant messaging C. GDSS D. Microblogging E. Web conferencing
E. Web conferencing
________ is a publicly accessible website that allows users to add and edit interlinked web pages and make contributions from their own personal experience to update existing articles with current information. A. Amazon.com B. Match.com C. Monster.com D. eBay E. Wikipedia
E. Wikipedia
The Securities and Exchange Commission (SEC) implemented electronic reporting based on ________ to develop a common language for financial reporting, improve transparency, and help eliminate manual processes. A. IASB B. Java C. XML D. HTML E. XBRL
E. XBRL
The "Internet of Things" is often considered a major contributor to ________, which also includes information collected from wikis, blogs, social networking sites, and discussion forums. A. business intelligence B. Web 2.0 C. bots D. a data warehouse E. big data
E. big data
Brad Wallace conducts several online sales meetings a year as the district manager for Provident Insurance Company. During the meetings, Brad often comes across to his sales team as arrogant, blunt, and aggressive. This has had a negative impact on morale and increased turnover in his sales force. Brad is exhibiting a characteristic common in online environments known as ________. A. media richness B. collaboration C. presence awareness D. telepresence E. disinhibition
E. disinhibition
A system that can diagnose a specific medical condition based on a set of reported symptoms and recommend a course of treatment with the same skill as a human diagnostician is termed a(n) ________. A. forecasting system B. goal seeking system C. data mining system D. optimizing system E. expert system
E. expert system
The Maryland Motor Vehicle website is structured with multiple links in different services on the right navigation bar and links to various departments on the top navigation bars. This is an example of a ________. A. sequential architecture B. flat website architecture C. hierarchical website architecture D. data-driven website E. multidimensional website architecture
E. multidimensional website architecture
