Marketing chapter 11

into the physical world

Because​ today's consumers shift seamlessly across​ channels, many online​ retailers, including​ Amazon, are moving​ _______.

store atmosphere

Retailers must decide on three major product​ variables: product​ assortment, services​ mix, and​ _________.

service retailers

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theatres, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________.

carefully integrating the entire range of available shopping channels

Omni-channel retailing goes beyond just helping​ in-store customers as they​ cross-shop on mobile devices and requires​ _________________________.

massive shifts in how store retailers operate

The massive shift in how and where people buy calls for​ __________________________.

add value

The only reason for a wholesaler to exist is to​ ___________________ by increasing the efficiency and effectiveness of the entire marketing channel.

Differentiate the retailer while matching target​ shoppers' expectations

What is the overall goal when retailers choose their product​ assortment?

Merchant wholesalers

Which of the following types of wholesalers are Independently owned businesses that take title to all merchandise​ handled?

category killers

Recent years have seen the rapid growth of superstores that are actually giant specialty​ stores; they are sometimes called​ ______.

segmentation and​ targeting, store differentiation and​ positioning, and the retail marketing mix

Retailers always search for new marketing strategies to attract and hold customers. The major marketing decisions they face are​ _______________________.

omni-channel buying

The need for​ omni-channel retailing is a result of​ _______.

It turned​ free-spending consumers into​ value-seeking ones.

The recession of​ 2008-2009 had a profound effect on the economy and consumers. Of the​ following, which represents one of the major consumer trends resulting from the​ recession?

retail convergence

The trend of​ ________ has resulted in different types of retailers now selling the same products at the same prices to the same consumers.

Experiential retailing

_____________________ is a retailing technique of carefully orchestrating the​ store's layout and​ displays, background​ music, colours, and smells.

The green movement has not quite taken hold.

Which of the following statements about major retail trends is NOT​ true?

Omni-channel buyers do not need the​ bricks-and-mortar environment in which to shop.

Which of the following statements about the​ omni-channel buyer is NOT​ correct?

Creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping

Which of the following correctly describes​ omni-channel retailing?

the growing importance of retail​ technology, a surge in green​ retailing, and the global expansion of major retailers

Major retail trends and developments include the rise of megaretailers and rapid growth of​ direct, online,​ mobile, and social media retailing. Other trends include​ __________________.

differentiation

New retail forms continue to emerge.​ However, different types of retailers are increasingly serving similar customers with the same products and prices​ (retail convergence), making​ __________ more difficult.

Place

Of product and services​ assortment, price,​ promotion, and​ place, which plays one of the most important roles in aligning target markets and​ positioning?

segment and target​ carefully, differentiate, and position themselves effectively

Like​ retailers, wholesalers must​ _____________________________.

amount of​ service, product line​ sold, relative​ prices, and how they are organized

Retail stores come in all shapes and​ sizes, and new retail types keep emerging. Store retailers can be classified by​ ______________.

merchant​ wholesalers, brokers and​ agents, and​ manufacturers' and​ retailers' branches and offices

The three major groups of wholesalers are​ ________.

selling and promoting

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost.

Social shopping retailing

Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of​ media?