Marketing chapter 11
into the physical world
Because today's consumers shift seamlessly across channels, many online retailers, including Amazon, are moving _______.
store atmosphere
Retailers must decide on three major product variables: product assortment, services mix, and _________.
service retailers
Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theatres, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of ________.
carefully integrating the entire range of available shopping channels
Omni-channel retailing goes beyond just helping in-store customers as they cross-shop on mobile devices and requires _________________________.
massive shifts in how store retailers operate
The massive shift in how and where people buy calls for __________________________.
add value
The only reason for a wholesaler to exist is to ___________________ by increasing the efficiency and effectiveness of the entire marketing channel.
Differentiate the retailer while matching target shoppers' expectations
What is the overall goal when retailers choose their product assortment?
Merchant wholesalers
Which of the following types of wholesalers are Independently owned businesses that take title to all merchandise handled?
category killers
Recent years have seen the rapid growth of superstores that are actually giant specialty stores; they are sometimes called ______.
segmentation and targeting, store differentiation and positioning, and the retail marketing mix
Retailers always search for new marketing strategies to attract and hold customers. The major marketing decisions they face are _______________________.
omni-channel buying
The need for omni-channel retailing is a result of _______.
It turned free-spending consumers into value-seeking ones.
The recession of 2008-2009 had a profound effect on the economy and consumers. Of the following, which represents one of the major consumer trends resulting from the recession?
retail convergence
The trend of ________ has resulted in different types of retailers now selling the same products at the same prices to the same consumers.
Experiential retailing
_____________________ is a retailing technique of carefully orchestrating the store's layout and displays, background music, colours, and smells.
The green movement has not quite taken hold.
Which of the following statements about major retail trends is NOT true?
Omni-channel buyers do not need the bricks-and-mortar environment in which to shop.
Which of the following statements about the omni-channel buyer is NOT correct?
Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping
Which of the following correctly describes omni-channel retailing?
the growing importance of retail technology, a surge in green retailing, and the global expansion of major retailers
Major retail trends and developments include the rise of megaretailers and rapid growth of direct, online, mobile, and social media retailing. Other trends include __________________.
differentiation
New retail forms continue to emerge. However, different types of retailers are increasingly serving similar customers with the same products and prices (retail convergence), making __________ more difficult.
Place
Of product and services assortment, price, promotion, and place, which plays one of the most important roles in aligning target markets and positioning?
segment and target carefully, differentiate, and position themselves effectively
Like retailers, wholesalers must _____________________________.
amount of service, product line sold, relative prices, and how they are organized
Retail stores come in all shapes and sizes, and new retail types keep emerging. Store retailers can be classified by ______________.
merchant wholesalers, brokers and agents, and manufacturers' and retailers' branches and offices
The three major groups of wholesalers are ________.
selling and promoting
By performing the channel function of ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost.
Social shopping retailing
Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of media?
