Marketing Chapter 7

Shopping products are purchased more frequently than convenience products.

False

Business advisory services such as legal or advertising are classified under which category of industrial products?

services

Which of the following is a pure tangible good?

shampoo

Which of the following is an example of an unsought product?

life insurance

What is product? What are the three levels?

Any offering to the market that is for attraction, acquisition, use, or consumption that satisfies a need or want; core customer value, actual product, augmented product.

____ refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible

Services

____ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

Specialty

An augmented product is a product that is built around the core benefit and actual product by offering additional consumer services and benefits.

True

Place marketing involves activities undertaken to create, maintain, or change attitudes or behavior toward a particular place.

True

Which of the following is an industrial product categorized under materials?

cement

Laundry detergent, candy, magazines, and fast food are purchased frequently by consumers. Examples of ____ product

convenience

Which of the following is an example of an industrial product grouped under capital items?

factory