Marketing True/False

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true

a disadvantage of using social media for marketing is that they are largely user controlled

false

a firm that sends e-mail updates to customers about new products is engaging in sales promotion

false

a line extensions involves the use of a successful brand name to launch new or modified products in a new category

false

a product in the maturity stage is more likely to require informative advertising

false

Jeff's Bikes has developed a new design for bicycles that their staff believes will offer the most in terms of quality, performance, and innovative features. Jeff's Bikes is practicing the production concept here.

true

from a producer's point of view a greater number of levels in a supply chain means less control and greater channel complexity

true

good are tangible while experiences are intangible

false

in the context of execution styles in advertising, using an animated character that represents a product in an advertisement is an example of an endorsement

false

in the promotion mix, personal selling performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events

false

marketing is primarily concerned with engaging customers and secondarily with managing profitable customer relationships

true

the maturity stage of the product life cycle is characterized by a slowdown in sales growth

false

when a coffee shop and a gym join forces to follow a new marketing opportunity, they are forming a vertical marketing system

true

when a company charges different prices for the same product sold at different locations, they are adopting a geographical pricing strategy

false

when a company selects the parts of the market it can serve best and most profitably, it is practicing marketing segmentation

false

customers within the same market segment possess different needs and characteristics.

false

mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer

false

multibranding occurs when two established brand names of different companies are used on the same product

true

niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be overlooked by larger companies

true

overuse of promotional pricing can erode a brand's value in the eyes of customers

true

product costs set a floor for a product's price

true

product modifications are an important source of new products for organizations

true

service perishability means that services cannot be stored for later sale of use.


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