MG448 Final Exam Audio Deck
Fill in the Blank. ________ are central directories that list all domain names currently in use for specific domains.
Answer: Root servers
Fill in the Blank. ________ marketing has been the fastest-growing form of advertising in the United States, reaching about $12 billion in 2009.
Answer: Search engine
Fill in the Blank. Computing devices attached to the Internet that are capable of making HTTP requests and displaying HTML pages are referred to as ________.
Answer: Web clients
Fill in the Blank. ________ software refers to the software that enables a computer to deliver Web pages written in HTML to client computers on a network that request this service by sending an HTTP request.
Answer: Web server
Fill in the Blank. A(n) ________ is a personal Web page of chronological entries created by an individual or corporation to communicate with readers.
Answer: blog
Fill in the Blank. A TCP/IP network located within a single organization for the purposes of communication and information processing is called a(n) ________.
Answer: intranet
Fill in the Blank. TCP/IP is divided into four separate ________, each handling a different aspect of the communication problem.
Answer: layers
Fill in the Blank. A set of rules for transferring data is called a(n) ________.
Answer: protocol
Fill in the Blank. Specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations are called ________.
Answer: routers
Multiple Choice Question: The key technologies for m-commerce are: A) Cell phone-based 3G, Wi-Fi and Bluetooth B) Cell phone-based 2G, 3G, and 4G. C) WiFi, TCP/IP, and HTML. D) WLAN, WiFi, and Ultrawideband.
The answer is: A) Cell phone-based 3G, Wi-Fi and Bluetooth
Multiple Choice Question: Which of the following statements about the Web is not true? A) It is the technology upon which the Internet is based. B) It was developed in the early 1990s. C) It provides access to pages written in HTML. D) It provides access to Web pages that incorporate graphics, sound, and multimedia.
The answer is: A) It is the technology upon which the Internet is based.
Multiple Choice Question: E-commerce during the early years of e-commerce was: A) a technological success and a mixed business success. B) a technological success and a business failure. C) a technological failure and a business success. D) a mixed technological and business success.
The answer is: A) a technological success and a mixed business success.
Multiple Choice Question: The early years of e-commerce were driven by all of the following factors except: A) an emphasis on exploiting traditional distribution channels. B) a huge infusion of venture capital funds. C) an emphasis on quickly achieving a very high market visibility. D) visions of profiting from new technology.
The answer is: A) an emphasis on exploiting traditional distribution channels.
Multiple Choice Question: The business model of e-tailers is quite similar to that of: A) e-distributors. B) transaction brokers. C) exchanges. D) service providers.
The answer is: A) e-distributors.
Multiple Choice Question: If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would: A) enable individual customization of the product by consumers. B) implement a strategy of commoditization. C) adopt a strategy of cost competition. D) develop a scope strategy to compete within a narrower market segment.
The answer is: A) enable individual customization of the product by consumers.
Multiple Choice Question. Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry, but greatly expands the market at the same time? A) global reach B) richness C) interactivity D) personalization
The answer is: A) global reach
Multiple Choice Question: All of the following can be considered a precursor to e-commerce except: A) m-commerce. B) Baxter Healthcare's remote order entry system. C) The French Minitel. D) Electronic Data Interchange.
The answer is: A) m-commerce.
Multiple Choice Question: Unfair competitive advantages occur when: A) one competitor has an advantage others cannot purchase. B) when market middlemen are displaced. C) when information is equally distributed and transaction costs are low. D) when firms are able to gather monopoly profits.
The answer is: A) one competitor has an advantage others cannot purchase.
Multiple Choice Question: One of the predictions for the future of e-commerce is that: A) overall revenues from e-commerce will grow by 10-12 percent a year from 2010 through 2013. B) the first movers from the early years of e-commerce will retain or increase their market share as they continue to exploit economies of scale and switching costs. C) prices will lower enough to encourage more consumers to engage in online shopping. D) the number of online shoppers will continue to grow at double-digit rates.
The answer is: A) overall revenues from e-commerce will grow by 10-12 percent a year from 2010 through 2013.
Multiple Choice Question: In general, the key to becoming a successful content provider is to: A) own the content being provided. B) own the technology by which content is created, presented, and distributed. C) provide online content for free. D) provide other services as well as online content.
The answer is: A) own the content being provided.
Multiple Choice Question: What is the primary revenue model for an e-distributor? A) sales B) transaction fee C) advertising D) subscription
The answer is: A) sales
Multiple Choice Question: Above all, e-commerce is a(n) ________-driven phenomenon. A) technology B) government C) marketing D) user
The answer is: A) technology
Multiple Choice Question: A perfect market is one in which: A) there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production. B) one firm develops an advantage based on a factor of production that other firms cannot purchase. C) one participant in the market has more resources than the others. D) competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
The answer is: A) there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
Multiple Choice Question: The basic value proposition of community providers is: A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. B) they offer consumers valuable, convenient, time saving and low cost alternatives to traditional service providers. C) they create a digital electronic environment for buyers and sellers to meet, agree on a price and transact. D) they increase customers' productivity by helping them get things done faster and more cheaply.
The answer is: A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
Multiple Choice Question. A(n) ________ is a Web application that allows a user to easily add and edit content on a Web page. A) wiki B) podcast C) blog D) RSS feed
The answer is: A. To review,
Multiple Choice Question. The major technologies used with wireless local area networks are: A) Wi-Fi standard and Bluetooth. B) Wi-Fi standard and WiMAX. C) Bluetooth and 3G. D) WiMAX and 3G.
The answer is: A. To review,
Multiple Choice Question. The set of technologies that enables efficient delivery of data to many locations on a network is called: A) IP multicasting. B) diffserv. C) streaming. D) BigBand.
The answer is: A. To review,
Multiple Choice Question. The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of? Is it... A) richness. B) ubiquity. C) information density. Or... D) personalization.
The answer is: A. Richness. To review, The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of richness.
Multiple Choice Question. E-commerce can be defined as? Is it... A) the use of the Internet and the Web to transact business. B) the use of any Internet technologies in a firm's daily activities. C) the digital enablement of transactions and processes within an organization. Or... D) any digitally enabled transactions among individuals and organizations.
The answer is: A. The use of the Internet and the Web to transact business. To review, E-commerce can be defined as the use of the Internet and the Web to transact business.
Multiple Choice Question. The "hubs" where the backbone owners connect with one another are called: A) Internet Exchange Points (IXPs). B) Network Service Providers (NSPs). C) Internet Service Providers (ISPs). D) Metropolitan Access Points (MAPs).
The answer is: Answer: A To review,
Multiple Choice Question. The Network Interface Layer of TCP/IP is responsible for which of the following? A) placing packets on and receiving them from the network medium B) addressing, packaging, and routing messages C) providing communication with the application by acknowledging and sequencing the packets to and from the application D) providing a variety of application with the ability to access the services of the lower layers
The answer is: Answer: A To review,
Multiple Choice Question. What is the layer of the Internet architecture that is composed of the telecommunications networks and protocols? A) Network Technology Substrate layer B) Middleware Services layer C) Transport Services and Representation Standards layer D) Applications layer
The answer is: Answer: A To review,
Multiple Choice Question. Where within TCP/IP does FTP run? A) in the Application Layer B) in the Internet Layer C) in the Transport Layer D) in the Network Interface Layer
The answer is: Answer: A To review,
Multiple Choice Question. Which of the following protocols is used to send mail to a server? A) SMTP B) FTP C) HTTP D) SSL
The answer is: Answer: A To review,
Multiple Choice Question. ________ is a utility that you run from the DOS prompt in the Windows operating system in order to check the connection between your client and the server. A) Ping B) Telnet C) Tracert D) Finger
The answer is: Answer: A To review,
Multiple Choice Question. 32) Where within TCP/IP does SSL operate? A) between the Internet Layer and the Transport Layer B) between the Transport Layer and the Application Layer C) between the Network Interface Layer and the Transport Layer D) between the Internet Layer and the Application Layer
The answer is: Answer: B To review,
Multiple Choice Question. The Internet Layer of TCP/IP is responsible for which of the following? A) placing packets on and receiving them from the network medium B) addressing, packaging, and routing messages C) providing communication with the application by acknowledging and sequencing the packets to and from the application D) providing a variety of applications with the ability to access the services of the lower layers
The answer is: Answer: B To review,
Multiple Choice Question. The ________ is a largely academic group that sets HTML and other programming standards. A) Internet Engineering Steering Group (IESG) B) World Wide Web Consortium (W3C) C) Internet Engineering Task Force (IETF) D) Internet Society (ISOC)
The answer is: Answer: B To review,
Multiple Choice Question. The addresses used by browsers to identify the location of content on the Web are called: A) domain names. B) uniform resource locators. C) IP addresses. D) Hypertext Transfer Protocol.
The answer is: Answer: B To review,
Multiple Choice Question. The backbone of the Internet is formed by: A) Internet Exchange Points (IXPs). B) Network Service Providers (NSPs). C) Internet Service Providers (ISPs). D) Metropolitan Area Exchanges (MAEs).
The answer is: Answer: B To review,
Multiple Choice Question. The layer of the Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the: A) Network Technology Substrate layer. B) Middleware Services layer. C) Transport Services and Representation Standards layer. D) Applications layer.
The answer is: Answer: B To review,
Multiple Choice Question. Which of the following is not a basic building block of the Internet? A) client/server computing B) the SMTP protocol C) the TCP/IP communications protocol D) packet-switching hardware
The answer is: Answer: B To review,
Multiple Choice Question. Which of the following is not an advantage of client/server computing over centralized mainframe computing? A) It is easy to expand capacity by adding servers and clients. B) Each client added to the network increases the network's overall capacity and transmission speeds. C) It is less vulnerable because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer. D) There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.
The answer is: Answer: B To review,
Multiple Choice Question. ________ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa. A) SMTP B) FTP C) HTTP D) SSL
The answer is: Answer: B To review,
Multiple Choice Question. Local area networks that operate within a single organization that leases access to the Web from regional and national carriers are called: A) wide area networks. B) extranets. C) campus area networks. D) private exchanges.
The answer is: Answer: C To review,
Multiple Choice Question. TCP/IP operates in which layer of Internet architecture? A) Network Technology Substrate layer B) Middleware Services layer C) Transport Services and Representation Standards layer D) Applications layer
The answer is: Answer: C To review,
Multiple Choice Question. The Transport Layer of TCP/IP is responsible for which of the following? A) placing packets on and receiving them from the network medium B) addressing, packaging, and routing messages C) providing communication with the application by acknowledging and sequencing the packets to and from the application D) providing a variety of applications with the ability to access the services of the lower layers
The answer is: Answer: C To review,
Multiple Choice Question. The natural language convention used to represent IP addresses is called the: A) uniform resource locator system. B) Internet protocol addressing schema. C) domain name system. D) assigned numbers and names (ANN) system.
The answer is: Answer: C To review,
Multiple Choice Question. The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: A) routing. B) the Transmission Control Protocol. C) packet switching. D) the File Transfer Protocol.
The answer is: Answer: C To review,
Multiple Choice Question. Which of the following is the core communications protocol for the Internet? A) Telnet B) FTP C) TCP/IP D) SSL
The answer is: Answer: C To review,
Multiple Choice Question. Which of the following statement about client/server computing is true? A) It exploded the available communications capacity. B) It provided communication rules and regulations. C) It connects multiple powerful personal computers together in one network with one or more servers dedicated to common functions that they all need. D) It does not provide sufficient computing capacity to support graphics or color.
The answer is: Answer: C To review,
Multiple Choice Question. Which of the following is not a limitation of Internet I? A) HTML, which is not proficient for designing business documents or databases for Web viewing B) limited bandwidth, which causes congestion and cannot adequately handle video and voice traffic C) architectural restrictions, which stipulate that numerous requests for the same file must each be answered individually, slowing network performance D) the difficulty in expanding capacity by adding servers and clients
The answer is: Answer: D To review,
Multiple Choice Question. An IPv4 address is expressed as a: A) 32-bit number that appears as a series of four separate numbers separated by semicolons. B) 64-bit number that appears as a series of four separate numbers separated by semicolons. C) 64-bit number that appears as a series of four separate numbers separated by periods. D) 32-bit number that appears as a series of four separate numbers separated by periods.
The answer is: Answer: D To review,
Multiple Choice Question. An Internet-enabled teleconferencing program would run in which layer of Internet architecture? A) Network Technology Substrate layer B) Middleware Services layer C) Transport Services and Representation Standards layer D) Applications layer
The answer is: Answer: D To review,
Multiple Choice Question. When talking about the physical elements of the Internet the term redundancy refers to: A) transmitting multiple copies of a single packet to safeguard against data loss. B) the use of tiered high-speed switching computers to connect the backbone to regional and local networks. C) delays in messages caused by the uneven flow of information through the network. D) multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.
The answer is: Answer: D To review,
Multiple Choice Question. ________ is a model of computing in which firms and individuals obtain computing power and software applications over the Internet, rather than purchasing and installing it on their own computers. A) Client/server computing B) P2P computing C) Broadband computing D) Cloud computing
The answer is: Answer: D To review,
Multiple Choice Question: Which of the following statements is not true? A) No one academic perspective dominates research about e-commerce. B) Information systems researchers take a purely technical approach to e-commerce. C) There are two primary approaches to e-commerce: behavioral and technical. D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
The answer is: B) Information systems researchers take a purely technical approach to e-commerce.
Multiple Choice Question: Which group of companies has profited most, as a whole, from the development of e-commerce? A) airline ticketing companies B) Internet infrastructure companies C) e-tailers D) B2B service providers
The answer is: B) Internet infrastructure companies
Multiple Choice Question: Business-to-consumer (B2C) e-commerce is: A) currently growing at a rate of 15 percent a year. B) expected to return to a growth rate of 10 percent a year after the recession. C) a major part (over 30 percent) of the overall retail market. D) slowing as it confronts its own fundamental limitations.
The answer is: B) expected to return to a growth rate of 10 percent a year after the recession.
Multiple Choice Question: Which of the following features of e-commerce technology changes industry structure by weakening powerful sales channels, shifting bargaining power to consumers? A) ubiquity B) information density C) universal standards D) global reach
The answer is: B) information density
Multiple Choice Question: The existence of a large number of competitors in any one market segment may indicate: A) an untapped market niche. B) the market is saturated. C) no one firm has differentiated itself within that market. D) a market that has already been tried without success.
The answer is: B) the market is saturated.
Multiple Choice Question: Monster.com is an example of a: A) community provider. B) transaction broker. C) market creator. D) service provider.
The answer is: B) transaction broker.
Multiple Choice Question. The first Web browser to make it possible to view documents on the Web with colored background, images, and animations was: A) Netscape Navigator. B) Mosaic. C) Mozilla. D) Internet Explorer.
The answer is: B. To review,
Multiple Choice Question. Which of the following is a high-speed, medium-range, broadband wireless metropolitan area network? A) Wi-Fi B) WiMax C) Bluetooth D) ZigBee
The answer is: B. To review,
Multiple Choice Question. Which of the following is not a major goal of the Internet2® project? A) creating a leading edge network capability for the research community B) developing wireless LANs and alternatives to synchronous optical networks and asynchronous transfer mode cells C) ensuring the rapid transfer of new network services and applications to the broader Internet community D) enabling revolutionary new Internet applications
The answer is: B. To review,
Multiple Choice Question. You could most easily add personalized, interactive content to your Web page by incorporating a: A) blog. B) widget. C) Flash file. D) RSS feed.
The answer is: B. To review,
Multiple Choice Question. Which of the following is a Web application that enables Internet users to communicate with each other, although not in real time? A) online chat B) online forum C) IM D) VoIP
The answer is: B. To review,
Multiple Choice Question. B2G e-commerce is a form of which type of e-commerce? Is it... A) B2C. B) B2B. C) C2C. Or... D) P2P.
The answer is: B. B2B. To review, business-to-government is a variation of the business-to-business e-commerce model.
Multiple Choice Question. Which of the following is the best definition of transaction costs? Is it... A) the cost of changing prices. B) the cost of participating in markets. C) the cost of finding suitable products. Or... D) the cost merchants pay to bring their goods to market.
The answer is: B. The cost of participating in markets. To review, transaction costs are the costs of participating in markets.
Multiple Choice Question. Which of the following are all unique features of e-commerce technology? Is it... A) interactivity, global reach, information asymmetry, personalization/customization. B) universal standards, richness, information density, interactivity. C) information density, universal standards, personalization/customization, sales force-driven. Or... D) local/regional reach, interactivity, richness, personalization/customization.
The answer is: B. Universal standards, richness, information density, interactivity. To review, Universal standards, richness, information density, and interactivity are all unique features of e-commerce technology.
Multiple Choice Question. Which of the following is not an example of a Web 2.0 application? Is it... A) YouTube. B) Yahoo. C) Second Life. Or... D) Wikipedia.
The answer is: B. Yahoo. To review, Yahoo is NOT an example of a Web 2.0 application.
Multiple Choice Question: A ________ business model provides a way for consumers to sell to each other with the help of an online business A) B2B B) B2C C) C2C D) P2P
The answer is: C) C2C
Multiple Choice Question: Which of the following statements is not true? A) Information asymmetries are continually being introduced by merchants and marketers. B) Intermediaries have not disappeared. C) Overall transaction costs have dropped dramatically. D) Brands remain very important in e-commerce.
The answer is: C) Overall transaction costs have dropped dramatically.
Multiple Choice Question: Which of the following is not a true statement about the online brokerage market? A) First movers initially dominated the market. B) Significant consolidation is now occurring in the industry. C) Traditional brokerages have been unable to mount an effective challenge to the pure online brokerages. D) Online stockbrokers charge commissions that are considerably less than traditional brokers.
The answer is: C) Traditional brokerages have been unable to mount an effective challenge to the pure online brokerages.
Multiple Choice Question: Which of the following is not a variation of the e-tailer business model? A) bricks-and-clicks B) virtual merchant C) market creator D) manufacturer-direct
The answer is: C) market creator
Multiple Choice Question: Which of the following is the top-selling online retail category? A) apparel/accessories B) computers/electronics C) mass merchant/department stores D) books/CDs/DVDs
The answer is: C) mass merchant/department stores
Multiple Choice Question: All of the following were visions of e-commerce expressed during the early years of e-commerce except: A) a nearly perfect competitive market. B) friction-free commerce. C) persistence of information asymmetries. D) first mover advantage.
The answer is: C) persistence of information asymmetries.
Multiple Choice Question: Which of the following types of merchants has the highest share of retail online sales? A) virtual (Web only) B) catalog/call center C) retail chain D) consumer brand manufacturer
The answer is: C) retail chain
Multiple Choice Question: Horizontal or general portals primarily generate revenue in all of the following ways except: A) charging advertisers for ad placement. B) collecting transaction fees. C) sales of goods. D) charging subscription fees.
The answer is: C) sales of goods.
Multiple Choice Question: One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as: A) application efficiencies. B) network efficiencies. C) scale economies. D) network externalities.
The answer is: C) scale economies.
Multiple Choice Question: Which of the following factors is not a significant influence on a company's competitive environment? A) how many competitors are active B) what the market share of each competitor is C) the availability of supportive organizational structures D) how competitors price their products
The answer is: C) the availability of supportive organizational structures
Multiple Choice Question: The most significant technology that can reduce barriers to Internet access is: A) electronic data interchange (EDI). B) digital subscriber lines (DSL). C) wireless Web technology. D) shopping bot programs.
The answer is: C) wireless Web technology.
Multiple Choice Question. Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? Is it... A) Business-to-Consumer (B2C). B) Consumer-to-Consumer (C2C). C) Peer-to-Peer (P2P). Or... D) Business-to-Business (B2B).
The answer is: C. Peer-to-Peer, or P2P. To review, Peer-to-Peer e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship.
Multiple Choice Question. E-commerce technologies have changed the traditional trade-off between the richness and reach of a marketing message. Prior to the development of the Web: A) marketing messages had little richness. B) the smaller the audience reached, the less rich the message. C) the larger the audience reached, the less rich the message. Or. D) richness equalled reach.
The answer is: C. The larger the audience reached, the less rich the message. To review, E-commerce technologies have changed the traditional trade-off between the richness and reach of a marketing message. Prior to the development of the Web, the larger the audience reached, the less rich the message.
Multiple Choice Question. Network externalities are related to which of the following features of e-commerce technology? Is it... A) richness. B) interactivity. C) universal standards. Or... D) information density.
The answer is: C. Universal standards. To review, Universal standards Network externalities are related to universal standards of e-commerce technology.
Multiple Choice Question. Which of the following is not a major technology trend in e-commerce? Is it... A) Mobile computing begins to rival the PC platform. B) The Internet broadband foundation becomes stronger in households and businesses. C) Computing and networking component prices increase dramatically. Or... D) Wireless Internet connections grow rapidly.
The answer is: C. Computing and networking component prices increase dramatically. To review, Dramatic price increases in computing and networking components are NOT a major trend in e-commerce.
Multiple Choice Question: Which of the following is not true regarding e-commerce today? A) Economists' visions of a friction-free market have not been realized. B) Consumers are less price-sensitive than expected. C) There remains considerable persistent price dispersion. D) The market middlemen disappeared.
The answer is: D) The market middlemen disappeared.
Multiple Choice Question: Which of the following is one of the three primary societal issues related to e-commerce? A) liability B) anonymity C) equity D) individual privacy
The answer is: D) individual privacy
Multiple Choice Question: All of the following are examples of Business-to-Business (B2B) business model except: A) e-distributors. B) e-procurement. C) private industrial networks. D) market creators.
The answer is: D) market creators.
Multiple Choice Question: Net marketplaces include all of the following except: A) e-distributors. B) exchanges. C) industry consortia. D) private industrial networks.
The answer is: D) private industrial networks.
Multiple Choice Question: Which of the following is a characteristic of the re-invention phase of e-commerce? A) the dominance of large traditional firms B) return to traditional financing C) large inputs of venture capital financing D) proliferation of small online intermediaries renting the business processes of larger firms
The answer is: D) proliferation of small online intermediaries renting the business processes of larger firms
Multiple Choice Question: Which of the following is a characteristic of the consolidation phase of e-commerce? A) predominance of pure online strategies B) emphasis on revenue growth vs. profits C) first mover advantages D) strengthening of intermediaries
The answer is: D) strengthening of intermediaries
Multiple Choice Question: Which of the following is not a characteristic of a perfect competitive market? A) price, cost, and quality information are equally distributed. B) a nearly infinite set of suppliers compete against one another. C) customers have access to all relevant information worldwide. D) the growth of regulatory activity both nationally and internationally.
The answer is: D) the growth of regulatory activity both nationally and internationally.
Multiple Choice Question: Which of the following is not a limitation on the growth of B2C e-commerce? A) the sophisticated skill set required to use the Internet and e-commerce systems B) the persistent global inequality limiting access to telephone service, PCs, and cell phones C) saturation and ceiling effects D) the retrenchment and consolidation of e-commerce into the hands of large established firms
The answer is: D) the retrenchment and consolidation of e-commerce into the hands of large established firms
Multiple Choice Question: Which business improvement is associated with the technological development of local area networks and client/server computing? A) transaction automation (e.g. payroll) B) desktop automation (e.g. word processing) C) industrial system automation (e.g. supply chain management) D) workgroup automation (e.g. document sharing)
The answer is: D) workgroup automation (e.g. document sharing)
Multiple Choice Question. Which of the following is a short-range, low power wireless network technology useful for remotely controlling industrial, medical and home automation devices? A) Wi-Fi B) WiMax C) UWB D) ZigBee
The answer is: D. To review,
Multiple Choice Question. Which of the following services would you not expect to find in a Web server software package? A) security services B) FTP C) data capture D) RSS aggregator
The answer is: D. To review,
Multiple Choice Question. A(n) ________ is software that allows users to have digital content automatically sent to their computers over the Internet. A) wiki B) podcast C) blog D) RSS aggregator
The answer is: D. To review,
Multiple Choice Question. Software programs that gather and/or filter information on the Internet on a specific topic and provide a list of the results may be called any one of the following except: A) bots. B) software robots. C) intelligent agents. D) avatars.
The answer is: D. To review,
Multiple Choice Question. Which of the following is currently the second most popular Web browser? A) Internet Explorer B) Netscape C) Safari D) Firefox
The answer is: D. To review,
Multiple Choice Question. Which of the following is required for commerce to occur? Is it... A) digital technology. B) a transaction between organizations. C) a transaction within an organization. Or... D) an exchange of value.
The answer is: D. An exchange of value. To review, An exchange of value is required for commerce to occur.
Multiple Choice Question. Which of the following qualities is least likely to decrease a consumer's search costs? Is it... A) ubiquity. B) global reach. C) information density. Or... D) richness.
The answer is: D. Richness. To review, A consumer's search costs is least likely to decrease because of richness.
Multiple Choice Question. None of the following technologies easily crosses national boundaries to a global audience except? A) television. B) radio stations. C) newspapers. Or... D) the Internet.
The answer is: D. Th Internet. To review, only Internet technologies easily cross national boundaries to a global audience.
________ refers to the displacement of market middlemen.
The answer is: Disintermediation Disintermediation refers to the displacement of market middlemen. Page Ref: 32
Define the terms e-business and e-commerce and explain the difference. What is the key factor in determining if a transaction is "commerce"?
The answer is: E-business refers primarily to digitally enabled transactions within a firm, involving information systems under the control of the firm. E-business does NOT include commercial transactions in which an exchange of value across organizational boundaries takes place. E-commerce, on the other hand, is a revenue generating operation. The key factor in determining if a transaction is commerce therefore is "exchange of value." In order to be e-commerce, a transaction must include the direct production of revenue. See pages 10-11 for further reading.
Has e-commerce changed the marketing of goods? If so, how?
The answer is: E-commerce has greatly changed the marketing of goods. Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process. Marketers viewed consumers as passive targets of advertising campaigns. E-commerce has brought many new possibilities for marketing . The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio, in a way not possible with traditional commerce technologies such as radio, television, or magazines. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, much information about the consumer can be gathered from the Web site the consumer visits. With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants. The result is a level of personalization and customization unthinkable with existing commerce technologies. See pages 12-19 for further reading.
________ refers to any disparity in relevant market information among parties in a transaction.
The answer is: Information asymmetry Information asymmetry refers to any disparity in relevant market information among parties in a transaction. Page Ref: 12
________ Law quantifies the network effect, by stating that the value of a network grows by the square of the number of participants.
The answer is: Metcalfe's Metcalfe's Law quantifies the network effect, by stating that the value of a network grows by the square of the number of participants. Page Ref: 33
Fill in the Blank. Today, the ________ business model offers users content as well as Web search tools in order to act as a destination site.
The answer is: Portal. To review,
List and briefly explain the five main types of e-commerce. For the most part, what is the metric upon which the types of e-commerce are distinguished?
The answer is: The five types of e-commerce are: Business-to-Consumer (B2C) in which online businesses attempt to reach individual consumers; Business-to-Business (B2B), in which businesses focus on selling to other businesses; Consumer to Consumer (C2C), which provides a market in which consumers can sell goods to each other; Peer-to-Peer (P2P), which involves the use of file sharing technology, eliminating the need to go through a Web server in order for individuals to share files and computer resources with each other; and mobile commerce (m-commerce), which refers to the use of wireless digital devices to enable Web transactions. The metric upon which each of these types of e-commerce is distinguished is the nature of the market relationship--who is selling to whom, except m-commerce, which is defined by the method of transacting. Page Ref: 20-22
The most popular service that runs on the Internet infrastructure is the ________.
The answer is: World Wide Web/Web The most popular service that runs on the Internet infrastructure is the World Wide Web. Page Ref: 22
Fill in the Blank. A(n) ________ provider is a company that offers access to Internet-based software applications to other companies.
The answer is: application service. To review,
An economist is most likely to be interested in a ________ approach to e-commerce.
The answer is: behavior An economist is most likely to be interested in a behavior approach to e-commerce. Page Ref: 49
A(n) ________ is a set of planned activities designed to result in a profit in marketplace.
The answer is: business model A business model is a set of planned activities designed to result in a profit in marketplace.
A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________.
The answer is: first mover A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a first mover. Page Ref: 33
An Internet ________ is defined as any IP address that returns a domain name in the in-addr.arpa domain.
The answer is: host An Internet host is defined as any IP address that returns a domain name in the in-addr.arpa domain. Page Ref: 22
Tangible works of the mind such as music, books, and videos are called ________.
The answer is: intellectual property Tangible works of the mind such as music, books, and videos are called intellectual property. Page Ref: 45
Fill in the Blank. In a(n) ________ business model, Web-based businesses build a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
The answer is: market creator. To review,
A(n) ________ extends the marketplace beyond traditional boundaries.
The answer is: marketspace A marketspace extends the marketplace beyond traditional boundaries. Page Ref: 14
A(n) ________ occurs when everyone in a group receives value because all participants use the same tool or product.
The answer is: network effect A network effect occurs when everyone in a group receives value because all participants use the same tool or product. Page Ref: 33
The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________.
The answer is: personalization The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called personalization. Page Ref: 17
Fill in the Blank. In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.
The answer is: subscription In the subscription revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.
Fill in the Blank. The financial services, travel services, and job placement services industries use the ________ business model.
The answer is: transaction broker. To review, The financial services, travel services, and job placement services industries use the transaction broker business model.
