Midterm 1

What type of research is being conducted to answer the question: "would this target market be interested in this type of new product?"

Exploratory research

When a marketing manager decides not to do research because a decision needs to be made before the results of the study can be analyzed this is an example of which aspect in the determination of the need for marketing research?

Time constraints

A statement such as: "consumers with more favorable attitudes toward and advertisement will exhibit more favorable attitudes toward the brand advertised" is an example of a ____.

Hypothesis

All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT ____.

Is the research participant informed of the purpose of the experiment prior to participating?

When Target stores monitor the sales activities of its retail stores in order to detect any indication of dollar sales changes, this is an example of which type of research?

Performance-Monitoring research

A format, logical explanation of some events that includes descriptions of how things relate to one another is called a(n) ____.

Theory

According to the concept of cross-functional activities, which of the following can affect the organization's marketing efforts?

all of these choices

The practice of using database to promote one-to-one relationships with customers and create precisely targeted promotions is called ____

database marketing

The first stage of the marketing research process is ____/

defining the research objectives

A reproacher for Kraft is searching sales data from the corporation's Intranet. He's able to sue a search engine similar to Google, but he is not searching the entire Internet. This type of search is called a(n) _____ search.

enterprise

Tracking monthly sales trends over the past year is an example of which objective for secondary data analysis?

fact-finding

When the typical consumer in zip code 63119 is a senior citizen with several children over the age of 25, has a college degree, and is retired, this is an example of what type of information?

geo-demographic

What type of information describes the demographic profile of consumers in a particular geographic region?

geo-demographics

All of the following are producers of external secondary data EXCEPT ____.

libraries

____ is the application of morals to business behavior related to the exchange environment.

marketing ethics

Asking consumers what they think about possible brand names for a new product is an example of which type of research?

product research

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title?

research assistant

The goals that researchers intend to achieve by conducting research as referred to as____?

research objectives

Which type of research tries to verify a theory or to learn more about a marketing concept and is not intended to solve a particular marketing problem?

Basic research

A(n) _____ occurs when one researcher works for tow competing companies.

Conflict of interest

What type of research is being conducted to answer the questions: "can we describe, age, gender, and income of our typical purchaser?"

Descriptive research

Which type of marketing research addresses who, what , when , where, and how questions?

Descriptive research

When a marketing manager reads publications like The Wall Street Journal and BloomberBusinessweek to try to determine changes in consumer behavior, this is a form of ____.

Environment scanning

The proposed cause which the researcher controls by manipulating its value in an experiment is referred to as a(n)____.

Experimental Variable

Companies, such as Kraft and Proctor & Gamble, invite consumers to discuss ways to make their products better or to share ideas for new products that may be potential business opportunities. What type of marketing research is this?

Exploratory

Asking target market members to compare the performance of a prototype of a possible new product to the performance of a competitors product is an example of which type of research?

Product Testing

Who is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities?

Research analyst

All of the following are examples of internal secondary data EXCEPT _____.

census data

Which term is used to refer to the entity for whom research services are being performed?

client

Mark is currently conduct research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other real car companies in the past five years. Mark's actions represent a potential____.

conflict of interest