Social Media Marketing Chapter Quiz 8-11 Study Guide

Which of the following does not describe a photo sharing site? A) It lets users upload images. B) It provides photo organization tools, like albums or galleries. C) It allows users to comment and rate other photos. D) It allows users to tag photos with relevant keywords. E) It's popularity is on the decline in the United States.

E) It's popularity is on the decline in the United States.

Which of the following is NOT a stage in selling a product with SMM: A) Lead generation B) Closing the deal C) Qualifying leads D) Following-up after the sale. E) None of the above. All are stages.

E) None of the above. All are stages.

YouTube is owned by: A) Google B) Yahoo C) Amazon D) Microsoft E Twitter

A) Google

The article "Hard Sell" discussed the successful SMM campaign for which franchise: A) Taco Bell B) McDonalds C) Chipotle D) ChickFilA E) None of the above.

A) Taco Bell

Pinterest is a photo sharing site most popular with: A) Preteens B) Teenagers C) Males D) Females E) Senior citizens

D) Females

Articles, books, and white papers provide outlets for short limited content.

False

A Q&A site lets people pose questions and receive answers back.

True

An increasing amount of time is spent viewing videos.

True

What is an article directory? A) A website where users submit articles for distribution. B) A copyediting service. C) The steps required to prepare and write an article. D) A question and answer e-book. E) A video content platform.

A) A website where users submit articles for distribution.

Which of the following is a benefit of demonstrating a product via a SMM video? A) All are benefits B) Information C) Assembly instruction D) Product uses E) Training

A) All are benefits

Using real people in actual locations when creating a video is an example of​ A) Authenticity​ B) Professionalism ​C) Intimacy​ D) Being entertaining​ E) Human drama

A) Authenticity​

Watching three or more episodes of programming in a single sitting is referred to as: A) Binge watching B) Syndication viewing C) Viral marketing D) Streaming E) Simulcast

A) Binge watching

_______ grant users the right to use their photos, artwork, and other images without fees or royalties and still retain their copyrights. A) Copyright holders B) Patent holders C) Franchisees D) Licensees E) Exporters

A) Copyright holders

Which of the following is not a best practice for video marketing? A) Design and product videos for tablets. B) Design and produce videos for mobile. C) Design and produce videos for the platforms on which they are to appear. D) Optimize your videos to be found in a search request. E) Post your videos on multiple platforms.

A) Design and product videos for tablets.

Which statement is false? A) Discussion boards are no longer used on the Internet. B) Traditional paper newspapers are on the decline. C) Bookmarking is a way for people to manage bookmarks of web pages. D) Discussion groups are usually organized based on topics of interest. E) Q&A sites provide firms with innovative ways to build brands.

A) Discussion boards are no longer used on the Internet.

According to the textbook which of the following is NOT a best practice for marketing with photo sharing? A) Do not compare yourself to competitors. B) Optimize your content. C) Do not just display products. D) The customer is the center of your attention. E) Use images that reflect your brand.

A) Do not compare yourself to competitors.

A video which connects with the viewer and tells a story or personal drama is considered to be: A) Intimate B) Nostalgic C) Offbeat D) Immoral E) Tertiary

A) Intimate

According to the article "Your White Paper --We can Help" all of the following sections should be included in your white papers EXCEPT: A) None. All should be included. B) Solution C) Title D) Abstract E) Problem Definition

A) None. All should be included.

_________ can reflect a company's values and social presence, whether positively or negatively, in an online transparency that gives a strong sense of culture and a human face to the company. A) Photo sharing B) Blogging C) Editing D) Spamming E) Trolling

A) Photo sharing

Which statement is true? A) Q&A sites are an effective medium to demonstrate thought, leadership, and expertise. B) Q&A sites are not good sources of product information. C) It is difficult to find a social news site. D) Digital news sites receive more traffic from desktops than mobile devices. E) Consumers do not benefit from bookmarking information.

A) Q&A sites are an effective medium to demonstrate thought, leadership, and expertise.

The medium on which people spend most time viewing is: A) Television. B) Smartphone. C) Desktop computer. D) Tablet. E) Fitbit.

A) Television.

_________ is the spreading of content on the Internet by people who have no relationship with the producer of the content: A) Tertiary sharing B) Primary sharing C) Fringe sharing D) Secondary sharing E) Utilitarian sharing

A) Tertiary sharing

The first photo sharing site was A) Webshots B) Photobucket C) Flickr D) Snapfish E) Facebook

A) Webshots

What is a photo sharing site? A) A website that provides white papers. B) A website that allows users to upload photos for public or private viewing. C) A blogging tool. D) An obsolete technology. E) A website that bans user generated photos and images.

B) A website that allows users to upload photos for public or private viewing.

Why is it important for a company to stay connected and active on a photo sharing site? A) It boosts traffic to your website. B) All are important. C) Interacting with other users helps draw people back to your content. D) It generates buzz and interest. E) It puts a human face to the company.

B) All are important.

An article differs from a blog in what way? A) There is more spam in an article. B) An article is longer and goes into more detail. C) Articles have a more prominent sales message. D) There are no differences. E) A blog cannot be published.

B) An article is longer and goes into more detail.

All of the following are best practices for marketing through photo sharing EXCEPT: A) Optimize your content. B) None. All are best practices. C) Use hashtags to help measure popularity of your content. D) Identify brand influences E) Make the customer the focus of your attention.

B) None. All are best practices.

Stock photography is A) More spontaneous than user generated photography. B) Professional photography produced by agencies or photo libraries. C) Prohibitively expensive. D) Very helpful for photo sharing. E) The best way for a company to demonstrate its expertise in a particular area.

B) Professional photography produced by agencies or photo libraries.

Benefits of branding include all of the following EXCEPT: A) Engage viewers. B) Reach a few select viewers. C) Increase brand awareness D) It creates community. E) Demonstrate the product.

B) Reach a few select viewers.

______ enables users to organize their bookmarks in flexible ways and develop shared terminology. A) Bullets B) Tagging C) Double Posting D) Sock Puppets E) Q & A sites

B) Tagging

According to the textbook, what is the most important factor in an article's success on a social news site? A) Which social news site is selected for a specific target audience and topic. B) The article title. C) The quality of the content. D) The popularity and reputation of the article submitter. E) The level of discussion surrounding the article.

B) The article title.

According to the article "High Quality Low budget" the following product is featured in marketing videos: A) Exercise equipment B) Wine C) Fishing Equipment D) Fastfood E) Automobiles

B) Wine

A white paper is defined as A) A government publication. B) An article that does not pitch a particular product or company. C) A technical document that describes how a product solves a particular problem. D) An article written for a high school audience. E) A SMM promotion that offers color coordinated graphics.

C) A technical document that describes how a product solves a particular problem.

Which of the following is an advantage to a photo sharing campagin? A) Drive web traffic. B) Showcase the product. C) All are advantages. D) Stimulate sharing. E) Establish awareness.

C) All are advantages.

Watching a video in its entirety from beginning to end is referred to as: A) Duration B) Simulation C) Completion D) Commuting E) Entertaining

C) Completion

According to the textbook which of the following is the recommended first step for marketing with photo sharing sites: A) Select the photo to upload. B) Determine ways to demonstrate your product. C) Determine the target market. D) Promote the content. E) Hire celebrities or models for your photos.

C) Determine the target market.

According to the article "Snapchat for Small Businesses" all of the following are recommendations for using the site to promote your business EXCEPT: A) Demonstrate a product. B) Conduct flash sales. C) None. All are recommended. D) Generate special events interest. E) Collaborate with nearby businesses.

C) None. All are recommended.

Creating a video to demonstrate how to use the product is called: A) Building brand awareness. B) Appealing to large audiences. C) Showcasing the product. D) Engaging a wide variety of viewers. . E) Generating business leads.

C) Showcasing the product.

The act of you posting your own video on line is known as: A) tertiary sharing B) secondary sharing C) primary sharing D) relative sharing E) friend sharing

C) primary sharing

A moderator A) Is the only person allowed to contradict others. B) Manages the programming details required to maintain a site. C) Is responsible for backing up the discussion boards. D) Facilitates discussions and enforces forum policies. E) Is another name for a sock puppet.

D) Facilitates discussions and enforces forum policies.

Which of the following is a true statement? A) Vine is the most popular video platform in the United States. B) Secondary sharing describes when content is shared by people who do not have connections with the content creator. C) Most videos are watched on PCs. D) Secondary sharing occurs when friends, customers, and fan spread the video. E) Primary sharing explains when fans and friends begin spreading a video.

D) Secondary sharing occurs when friends, customers, and fan spread the video.

According to the Sales Funnel in the textbook, individuals who are qualified leads are: A) Strangers B) Visitors C) Brand Advocates D) Soon to be Customers E) Bloggers

D) Soon to be Customers

The following is the most popular video platform in the United States: A) Yahoo. B) Hulu. C) Periscope. D) YouTube E) Flickr.

D) YouTube

Photos and images that are shared encourage customers to: A) Share posts. B) Interact with posts. C) Engage with the brand. D) Tell a story. E) All are benefits of photo sharing.

E) All are benefits of photo sharing.

An example of an activity on a Q&A site is: A) Ask questions B) Answer questions C) Deliver information D) Share information E) All are examples

E) All are examples

In order to maximize the impact of your SMM it is a good idea to: A) Live video stream your work B) Include a common hashtag across all platforms C) Create an event page D) Assign staff to post and reshare content E) All are good ideas

E) All are good ideas

Personal branding through content marketing should encourage the following lesson for success: A) Use photos and videos. B) Monitor your network. C) Plan and schedule your content. D) Write for your audience. E) All are lessons to be learned.

E) All are lessons to be learned.

Why are interviews important when writing a white paper? A) They provide interesting information for the reader. B) They generate new information that is not widely known. C) They garner third party input which adds to the credibility of the content. D) They help tell a better story from first hand perspectives. E) All are reasons to interview sources related to your topic.

E) All are reasons to interview sources related to your topic.

According to the article, "Why White Papers Still Matter" which of the following is a reason why white papers are still effective marketing content: A) The content is rich and educates. B) New ideas prompt thinking. C) A point of view that is timely and relevant. D) Well researched findings. E) All are reasons.

E) All are reasons.

What is a worry that companies may have about sharing photos? A) Copyright laws may not be followed. B) Their brand image may be tarnished. C) Someone may be offended by the photo. D) The photo may become outdated quickly. E) All are worries.

E) All are worries.

Which of the following can be an objective for SMM on a photo sharing site? A) Increase number of posts. B) Increase number of visitors to your site. C) Increase audience engagement. D) Increase the rate of growth of your audience. E) All can be objectives.

E) All can be objectives.

Which of the following provide opportunities for marketers to engage with consumers in a social marketing campaign: A) Discussion boards B) Question and answer sites C) Social bookmarking D) Social news sites E) All provide opportunities.

E) All provide opportunities.

According to the article"How Brands Using Social Media Ignite Marketing and Growth", the author describes the 5 S's of Social Marketing including all of the following dimensions EXCEPT: A) Supplement B) Sales Driver C) Substitute D) Soft Metric E) None. All are dimensions.

E) None. All are dimensions.

According to the article "Nine Steps to Instagram Your Business" which of the following is NOT one of the nine steps: A) Measure Up. B) Do Not Stick To Static. C) Use Hashtags Effectively. D) Get Your Customers Involved. E) None. All are steps.

E) None. All are steps.

All of the following are steps for marketing with photo sharing sites except: A) Select the photos to upload. B) Market the content. C) Find ways to use photos for demonstration. D) Define the target market. E) None. All are steps.

E) None. All are steps.

Which of the following is NOT a distribution platform for videos: A) YouTube B) Apple TV C) Snapchat D) Amazon Prime E) None. All are video platforms.

E) None. All are video platforms.

A marketer can encourage users to share its video by doing all of these EXCEPT: A) Identify opinion leaders. B) Interacting with other content creators. C) Post a blog entry to refer to the video. D) Offer contests or incentives for sharing a video. E) None. All of these would encourage users to share a video.

E) None. All of these would encourage users to share a video.

Flickr was the first photo sharing site.

False

In their original form, discussion board use is growing.

False

It is easy to creative a video that accomplishes marketing objectives and goes viral.

False

Tertiary sharing is the easiest step in sharing videos online.

False

The "look and feel" of an article, white paper or e-book is not a concern, only the content.

False

Unlike video sharing and other social media tools, target audiences are not as important for photo sharing.

False

​Typically the most popular images are those that are carefully planned and staged.

False

Customers who are qualified sales leads, in comparison to strangers, are more likely to be engaged in the in-depth information provided in a white paper.

True

Image sharing can help drive web traffic to a website.

True

Marketers should change and update their images on a regular basis.

True

One benefit of focusing on delivering content to a core audience is that it can result in higher purchase rates.

True

One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.

True

Online video can act like an infomercial by showcasing a product's features and benefits.

True

Q&A sites are an effective place to build a product's reputation.

True

Social news sites have affected the way news is consumed today.

True

White papers typically have at least six pages of text and include facts with sources.

True