Sponsorships Quiz

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity? answer choices a. Publicity b. Brand awareness c. Budget d. Exclusive rights

c. Budget

Why is sport/event sponsorship one of the fastest growing promotional activities today? answer choices a. There is no risk involved with sport/event sponsorship. b. Fans are not willing to patronize a sponsoring company. c. People are receptive to companies that sponsor their teams/events. d. Many teams/events would not be able to survive without sponsorship.

c. People are receptive to companies that sponsor their teams/events.

Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events? answer choices a. It is more difficult to exploit the sponsorship. b. Sponsorship at a national level is too costly. c. They want to reach the people who buy their products. d. National teams and events are interested only in international business sponsors.

c. They want to reach the people who buy their products.

When a business uses sponsorship to expand its market base, its primary goal is to answer choices a. increase sales b. encourage competition c. gain new customers d. keep existing customers

c. gain new customers

A formal contract is the preferred form of written agreement between a sponsor and a sport/event entity because it answer choices a. can be negotiated b. spells out the terms of the agreement c. is legally binding d. requires signatures of all parties

c. is legally binding

Guilt by association, a striking team, and a team having a losing season are examples of sponsorship answer choices a. goals b. exclusivity c. risks d. clutter

c. risks

What factor should receive the most attention when choosing a sport/event entity to represent the business? answer choices a. The CEO's favorite sport/event b. Exploitation possibilities c. Least impact on the promotional budget d. The interests of the business's target market

d. The interests of the business's target market

Which of the following is an accurate statement about sponsorship opportunities: answer choices a. Opportunities exist everywhere and in all sizes. b. Only large businesses can afford sponsorship fees. c. Sponsorships with major league teams/events are the most profitable. d. Opportunities are only available in major cities.

a. Opportunities exist everywhere and in all sizes.

Who benefits from an effective sport/event entity sponsorship? answer choices a. Sponsor, sport/event entity, and fans b. Sport/Event entity, fans, and competitors c. Competitors, sponsor, and fans d. Sponsor, competitors, and sport/event entity

a. Sponsor, sport/event entity, and fans

When a sponsor gives away logo hats, T-shirts, pennants, and other specialty advertising products during a sponsored event, the sponsor is: answer choices a. exploiting the sponsorship b. participating in ambush marketing c. owning the event d. demonstrating exclusivity

a. exploiting the sponsorship

If the terms of the sponsorship proposal are not acceptable, a business may try to __________ with the sport/event entity. answer choices a. negotiate b. collaborate c. arbitrate d. contemplate

a. negotiate

When too many sponsors are involved with an event, fans may tune out all advertising as a result of all the answer choices a. sponsorship clutter b. mass-media advertising c. ambush marketing d. guilt by association.

a. sponsorship clutter

An athlete, a team, or a league are examples of answer choices a. sport entities b. television documentaries c. sponsorships d. private enterprises.

a. sport entities

Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information answer choices a. provided to ambush marketers b. included in a sponsorship proposal c. included in event programs d. provided to the city hosting the event

b. included in a sponsorship proposal

The relationship between a sponsor and a sport/event entity is often described as a answer choices a. merger b. partnership c. buyout d. takeover

b. partnership

Proper exploitation of sport/event sponsorships encourages answer choices a. ambush marketing b. people to buy products c. competition d. sponsorship clutter

b. people to buy products

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles? answer choices a. Contracts b. Entertainment c. New leads d. Brand recognition

d. Brand recognition

Which of the following is an example of ambush marketing: answer choices a. Paying a fee to be a sponsor b. Donating goods in exchange for sponsorship privileges c. Donating services in exchange for sponsorship privileges d. Non-sponsoring business broadcasting commercials during an event

d. Non-sponsoring business broadcasting commercials during an event

How is sponsorship success measured? answer choices a. Dollars spent b. Ticket sales c. Target reach d. Return on investment

d. Return on investment

If Coca-Cola is the only soft drink sponsor of your favorite team, Coca-Cola is considered a(n) _________ sponsor. answer choices a. dynamic b. large-business c. sole d. exclusive

d. exclusive