Strategic Marketing Test #3
Exporting
Of the following methods of entering a foreign market, which is the least risky:
language.
One of the biggest barriers that separates countries/regions is
culture.
When people from one country/region eat and dress differently from people in another country/region, it is due to differences in
franchising.
You pay Burger King for the right to set up a location in Barcelona under the corporate headquarters' guidance and regulation. This is an example of
High interest rates will eventually get lower
Which of the following examples illustrates how environmental factors are dynamic
The economy affects what competitors are doing.
Which of the following examples illustrates how environmental factors are interrelated
Working mothers
Which of the following groups is most likely to share the same demographics:
Import/Export regulations
Which of the following is a factor that relates to the government category of an environmental scan:
To build brand value
Which of the following is a main reason for businesses to expand into foreign markets:
To save on taxes
Which of the following is a reason a company might organize itself under the laws of a different country than those of its "home" country:
Market research studies
Which of the following is a tool that can be used to carry out scanning activities:
It is always changing.
Which of the following is a true statement about a business's environment:
You must focus only on relevant information
Which of the following is a true statement about carrying out scanning activities:
The world is much more politically open than it used to be.
Which of the following is a true statement about globalization and political barriers:
It involves the flow of ideas across national borders.
Which of the following is a true statement about globalization:
It consists of your surroundings.
Which of the following is a true statement about the term "environment"
The aging of the population
Which of the following is an example of a demographic trend:
Demand for skilled nursing care rises as the population ages.
Which of the following is an example of how a business or industry has a unique relationship with its environment:
Technology
Which of the following is the most rapidly changing category of information included in an environmental scan:
Identify participants and responsibilities
Which of the following would be done first in an environmental scan:
the Internet.
The technology that has had the most influence on globalization has been
buying an existing firm in the market.
A business can create a wholly owned subsidiary by building a facility in a foreign market or by
external environment.
A business cannot control its
respond to opportunities and threats quickly
A business should conduct environmental scans on a continuous basis so it can
licensing.
A clothing manufacturer in the United States allows a company in Argentina to use its name and logo in exchange for a fee and royalties. This is an example of
potential threats.
A main reason that environmental scanning is important is so that businesses can be aware of
a country loses talented employees to better opportunities in other countries.
Brain drain occurs when
Coke v. Pepsi
Businesses must gather information about the competition during an environmental scan. Which of the following is an example of brand competition:
society and culture
Changing attitudes about family roles is an example of a shift in
It helps enable the spread of culture and ideas.
How has the ability to travel more freely contributed to globalization?
increased production.
Environmental degradation occurs because of
analysis
Environmental scanning is sometimes called environmental
allowing costs to be shared.
Forming a joint venture reduces risk by
greater business innovation.
Free exchange of ideas contributes to
offshoring.
Globalization can be a disadvantage for domestic workers when they lose their jobs due to the practice of
can help them to cut costs for certain resources.
Globalization can be an advantage for businesses because it
It has given them a bigger and better variety of products to choose from.
How has globalization affected consumers?
Economy
Inflation is a factor involved in which category of an environmental scan?
demand for your business's products.
One way to determine the importance of an issue or trend is to consider its impact on
establishing a multinational firm.
The highest level of involvement in international business is
