ART 111 Week 12
logos
businesses and other organizations use logos as communication tools. a logo (from Greek logos, meaning "word") is often simply a carefully designed piece of type, called a logotype, that is unique and easily identified.
font
a complete alphabet of letterforms and matching punctuation is a group of letterforms designed to have unified appearance
boldface
a darker and heavier typeface than its normal instance
New Wave design
a design movement that exemplified the counter cultural currents of the 1980s
contrast
a drastic difference between such elements as color or value (lightness/darkness) when they are presented together
stencils
a perforated template allowing ink or paint to pass through to print a design
void
an area in an artwork that seems empty
abstract
art imagery the departs from recognizable images of the natural world
layout design
art of organizing type, logos, and illustrations to optimize communication. the designer responsible for this page has made sure each feature has enough white space around it to be easily identified and understood, but is close enough to related elements, such as the pictures, so that the text and images complement each other
Wherever literacy takes hold, ________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms.
calligraphy
What four colors do printers use?
cyan, magenta, yellow, black
Type is a word meaning "to strike," derived from which language?
greek
illuminated characters
highly decorated letters, usually found at the beginning of a page or paragraph
These handwritten illustrated books were created during the Middle Ages.
illuminated manuscripts
The logo that identifies the Chevrolet Motor Company was created with what part that is now omitted from the logo?
the name of the company
color
the optical effect caused when reflected white light of the spectrum is divided into a separate wavelength
typeface
the particular unified style of a family of typographical characters
In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms.
Dürer
Egyptian picture symbols are called ________.
Hieroglyphics
Dutch History Bible (artwork)
§Illuminated manuscripts were executed in monasteries on prepared animal skins, called parchment §After being painted and lettered by hand, they were bound as books §Time-consuming and produced only one copy
illuminated manuscripts
a hand-lettered text with hand-drawn pictures
In web page design, text that will immediately link to another web page is called ______.
a hyperlink
Lithography, lithographic
a print process done on a flat, unmarred surface, such as a stone, in which the image is created using oil-based ink with resistance from water
modernist, modernism
a radically new twentieth-century art and architectural movement that embraced modern industrial materials and a machine aesthetic
The artists Edward Burne-Jones and William Morris believed that society should reject rampant industrialization and restore ______.
hand craftsmanship
illustration
images created to inform as well as to embellish the printed page. Good illustration is critical in such fields as medicine and science, where it may communicate essential information more effectively than text or a photograph. the illustrations allow readers to experience and understand the works of Chaucer more richly. They support and enhance the written words.
white space
in typography, the empty space around type or other features in a layout
Artists who engage in visual communication design must be well versed in the use of ______ because they must use many avenues to distribute their work.
media
The designer and artist Henri de Toulouse-Lautrec created poster designs for which Parisian night club?
moulin rouge
The art of typography came into existence with the introduction of this invention.
movable type
In order to create different colors on a computer screen different phosphors will light up in various combinations, which phosphors are lit up to make magenta?
red and blue
When a typeface does not have any extra embellishments on the top and bottom of the letterforms,it is called a ______ font.
sans serif
The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.
serifs
icons
simple symbolic graphic shapes are being used in place of written labels because they provide an immediate message that can be understood in any language
typography
the art of designing, arranging, and choosing type
calligraphy
the art of emotive or carefully descriptive hand lettering or handwriting
When was printmaking first used?
the people of ancient mesopotamia - who inhabited a region that covers modern-day Iraq, southeast Turkey, and northeast Syria - were the first (c. 3400 BCE) to employ picture symbols in a consistent language system.
emphasis
the principle of drawing attention to particular content in a work
Topography
the visual form of printed letters, words, and text typographers follow some simple rules to make sure a written message is clear
web designs
the web allows designers more freedom to add interactivity so that text and image can change as the reader progresses through the information presented. Web design is strongly connected to layout design because the process of creating a good web design also involves the careful organization of text and images.
primary colors
three basic colors from which all others are derived
The visual form of printed letters, words, and text is called ________.
typography
This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media.
vector
Works of Geoffrey Chaucer (artwork)
§Believed society should reject nineteenth-century industrialization and restore hand craftsmanship §Hand-crafted an illustrated book: illustrations, illuminated characters, and patterns Enhances Chaucer's written words
color in visual communication design
§Color is used differently in print and electronic displays than it is by painters or other kinds of artists
Magritte, The Menaced Assassin (artwork)
§Contemporary web designers try to connect the subject to the design §Sounds, movement, and other features are revealed as the viewer enters the site §Mysterious character of Magritte's art is captured in the website experience
Advertising Design
§Design specifically created to sell a product or service §Considered placement of textual and visual elements to unify an advertising design conceptually has become common practice
Jorge Colombo, Finger Painting (artwork)
§Digital illustration increasingly popular §Uses his iPhone in the streets of New York City §Passersby think that he is just checking his e-mail rather than drawing them and do not disturb him
Dürer, Course of the Art of Measurement [...] (artwork)
§Dürer wrote the first manual to standardize the design of letter shapes §Created each letter using geometric elements (squares, circles, and lines)
Book of the Dead of Ani (artwork)
§Egyptian hieroglyphics §Written on papyrus scrolls §Papyrus: made of a paper-like substance created from the pith of the papyrus plant
Chevrolet logo
§First used in 1913 §Originally, the name "Chevrolet" was written across the simple stylized cross (called the "bowtie") §It now communicates the company name without using any letters
Influence of the Bauhaus on Visual Design
§German school of art and design (early 20th century) §Modernist: "form follows function" §Sought a universal style that did not favor one culture over another §Bayer created an easy-to-read, sans serif typeface named "Universal"
Mary Grandpré, cover art for Harry Potter and the Sorcerer's Stone
§Grandpré's illustration introduces the reader to the main character §Imagery complements the written text §Half-hidden clues in the artwork provide a visual introduction
Graphic Design
§Graphic design is the art of improving visual communication design §Information is organized with the audience in mind §In graphic design, the communication is intended to be instantaneous, clear, and direct
Icons
§Graphic images have supplanted written languages in many places §Recognized and understood across cultures §No words need to be printed
illustration
§Images created to inform as well as to embellish the printed page §Good illustration is critical in certain fields, where it may communicate essential information more effectively than text or a photograph
Shiseido Advertising Design (artwork)
§In the 1920s the cosmetic company Shiseido produced a series of elegant designs to promote beauty goods §Integrated traditional Japanese design with European art influences §Type, illustration, symbol, and message come together
layout design
§Layout design is the art of organizing type, logos, and illustrations in traditional print media §Essential if information is to be easily understood §One of the main considerations in layout design is spacing
Logos and Icons
§Logo: a carefully designed piece of type, called a logotype, that is unique and easily identified §Icons: simple symbolic graphic shapes §Used in place of written labels because they provide an immediate message that can be understood in any language
color in print
§Most printed color images rely on four separate colors: cyan, magenta, yellow, plus black, called "key" (CMYK) §Four colored inks are printed on paper as dots in a regular pattern ("screen") §This color printing process is called offset printing
Maxfield Parrish,Daybreak (artwork)
§Parrish's image is one of the most popular illustrations ever made §25 percent of all American households may have owned a copy in the 1920s §Still influences artists and filmmakers
Toulouse-Lautrec, La Goulue at the Moulin Rouge (artwork)
§Poster for his favorite Parisian nightspot, the Moulin Rouge §Free, rounded writing style is as casual as the spectators in the nightclub scene §Skillful hand-rendered text and images
The Early History of Graphic Arts
§The ancient Mesopotamians were the first to employ picture symbols in a consistent language system §Ancient Egyptians later created their own version, known as hieroglyphics
color in electronic displays
§The digital display is illuminated by red, green, and blue (RGB) light cells, called phosphors §The monitor turns a combination of phosphors on or off to produce colors
typography
§The visual form of printed letters, words, and text is called typography §Type first came into existence with Johannes Gutenberg's invention of the printing press in Germany (c. 1450)
Leo Burnett Company, Inc. and Helen Musselwhite, McDonald's Happy Meal Campaign (artwork)
§This work is a collaborative effort between an independent illustrator and designers from an advertising firm §Cut paper relief used to create a three-dimensional artwork
James Montgomery Flagg, I Want YOU poster (artwork)
§Uncle Sam was a fictional character from the early 19th century §Flagg brought him to life in his poster of 1917, using his own face §Helped to recruit soldiers for World Wars I and II
Preface of the Lanting Gathering (artwork)
§Wang Xizhi defined the art of calligraphy in China during the Jin Dynasty (265-420 ce) §In ancient China, writings were carved on large stone tablets §Visitors could take copies by making rubbings
Who was the German inventor of the printing press and movable type?
Johannes Gutenberg
This is the art of organizing type, logos, and illustrations in traditional print media
Layout design
Introduction
The essence of visual communication design is the use of symbols to communicate information and ideas
This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge.
Toulouse-Lautrec
