Ch 5 Small Business Entry: Paths to Part-Time Entrepreneurship
Sponsored Link
A form of paid advertising that gets your company's Web site at the top of a search list.
Search Engine Optimization (SEO)
A general approach to Web site design intended to result in the site being displayed toward the beginning of a search engine's listing for that term.
Reciprocal Links
A listed, live connection to a different Web site, which in turn displays a similar link to the first Web site.
Reverse Price
A minimum acceptable selling price in an auction. If the bidding does not exceed the price, the sale will not go through.
Consumer
A private individual or household that is the end-user of a product or service.
Conflict of Interest
A situation in which a person faces two or more competing standards or goals.
Reverse Auction
An auction in which the low bid get the business or wins.
RSS Feed
An internet messaging service that pushes (sends) whatever Web material you specify to subscribers to that feed.
Informational Web sites
An internet site designed to introduce and explain a business to others.
Covenants
The limitations imposed on your property by your neighborhood group.
Multichannel Marketing
The use of several different channels to reach your customers, for example, a Web site, direct mail, and traditional retailing.
E-Commerce
The use of the internet to conduct business transactions.
Bootstrapping
Using low-cost or free techniques to minimize your cost of doing business.
Poisoning the Well
Creating a negative impression among your employers' customers.
Network Marketing
(aka Multilevel Marketing/MLM) An approach to selling in which the salesperson recruits customers to become distributors of tHe product or service to others.
Tweet
A 140-character or less message sent using the Twitter Web service.
Blog
A Web page in which entries are posted in reverse chronological order
Aggrandizing
Attempting to make your business or yourself seem more accomplished or grander than reality.
Business-to-Business (B-2-B)
Business-to-business transactions using e-commerce.
Business-to-Consumer (B-2-C)
Business-to-consumer transactions using e-commerce.
Outsourcing
Contracting with people or companies outside your business to do work for your business.
Licensing
Documented permission from the government to run your business.
Zoning Laws
Government specifications for acceptable use of land and buildings in particular areas.
Time to Start-Up
How long it takes to start anew business.
Registration
Information provided to the government concerning the existence of, name of, and contact information for your business.
Undercapitalization
Not having enough money available to the business to cover shortfalls in sales or profits.
Equity
Ownership of a portion of a business.
Variance
Permission from a government organization to act differently that the laws state.
Intellectual Property (IP)
Property coming from some sort of original thought, for example, patents, trade secrets, trademarks, and copyrights.
Cannibalizing
Taking business away from your employer.
Cost to Start-Up
The amount of money it takes to start a new business.
Delegation
The assignment of work to others over whom you have power.
Volatility
The frequency of business starts and stops.
Permanence
The impression of long-term continuity a business gives others.
Part-Time Self-Employment
Working for yourself for 35 or fewer hours a week.
Full-Time Self-Employment
Working for yourself for more than 35 hours a week.
Moonlighting
Working on your own part time after your regular job.
