Ch. 7
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Unconscious motives
Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence(s) our purchases.
The superego is also known as the pleasure principle. (T/F)
True
Archetypes
_____ are universally recognized ideas and behavioral patterns
Personality
refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment
Freud's theory of personality includes the ______ • ID • Ego • Superego • All of the above/other answer choices
•All of the above
