Chapter 1 Marketing

12) Which of the following is true with regard to media publics?

B) This group carries news, features, and editorial opinion.

17) ________ markets buy goods and services for further processing.

A) Business

8) ________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

A) Financial intermediaries

28) Among the generational groups in U.S population, the ________ are still the wealthiest generation in U.S. history.

A) baby boomers

27) The single most important demographic trend in the United States is the ________.

A) changing age structure of the population

21) Sparks Inc. has a growing ________ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use.

A) consumer

25) The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

A) demographic environment

11) Which of the following groups influences the company's ability to obtain funds?

A) financial publics

15) Which group includes neighborhood residents and community organizations?

A) local publics

3) Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

A) macroenvironment

2) Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

A) marketing environment

18) Government markets consist of government agencies that buy goods and services ________.

A) to produce public services

26) The 83 million children born between 1977 and 2000 are known as the ________.

B) Millennials

7) ________ help companies stock and move goods from their points of origin to their destinations.

B) Physical distribution firms

14) Workers, managers, and members of the board are examples of ________ publics.

B) internal

1) Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

B) microenvironment

19) Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market.

B) reseller

22) Sparex Inc., is a manufacturer of metal bolts that are used by Boilex Inc., to manufacture heavy machineries. In this instance, Sparex acts as a ________.

B) supplier

9) Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

C) marketing services agency

5) The interrelated departments within a company that influence marketing decisions form the ________ environment.

C) internal

23) Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

C) marketing intermediary

6) ________ provide the resources needed by a company to produce its goods and services.

D) Suppliers

29) Which of the following is true of the baby boomers?

D) They control an estimated 80 percent of the United States' personal wealth.

13) A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a ________ public.

D) citizen-action

10) A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

D) citizen-action publics

16) Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.

D) consumer

24) Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?

D) general publics

4) Which of the following is a component of a firm's microenvironment?

D) marketing intermediaries

20) LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing units to their destinations. These two businesses are examples of ________.

D) physical distribution firms