chapter 4.2
what is an example of secondary research
newspaper
information collected for the very first time to fit a specific purpose
primary data
a list of questions to ask customers to find out information
survey
which is not a way to collect primary data
consumer opinion blocks
in the first step in the market research process, you need to
define the market research question
the first step of the market research process is
define the problem
focus groups are quick interviews with target customers
false
this is a small number of people who are brought together to discuss elements of a specific issue or problem
focus group
an interview with a group of potential customers who provide valuable feedbacm
focus groups
which of the following is a source of primary market research
focus groupss
a good survey should
have easy-to-answer questikns
A system for collecting, recording, and analyzing information about customers, competitors, goods, services, and competition
market research
this is an organized method of collecting, storing, analyzing, and retrieving information to improve the efficiency and effectiveness of marketing decisions
marketing information system
the primary data collection method collects information by recording the actions of customers without interacting with or communicating with them
observation
what is an example of primary research
observation
this is a planned set of questions to which individuals or groups of people respond
survey
collecting primary data can be expensive and time- consuming
true
one of the advantages of reviewing secondary data it can be done quickly and easily
true
surveys should be kept on a page in length when read over the phone or mailed to respondents
true
what is the better definition of secondary research
using information that already exists