chapter 4.2

what is an example of secondary research

newspaper

information collected for the very first time to fit a specific purpose

primary data

a list of questions to ask customers to find out information

survey

which is not a way to collect primary data

consumer opinion blocks

in the first step in the market research process, you need to

define the market research question

the first step of the market research process is

define the problem

focus groups are quick interviews with target customers

false

this is a small number of people who are brought together to discuss elements of a specific issue or problem

focus group

an interview with a group of potential customers who provide valuable feedbacm

focus groups

which of the following is a source of primary market research

focus groupss

a good survey should

have easy-to-answer questikns

A system for collecting, recording, and analyzing information about customers, competitors, goods, services, and competition

market research

this is an organized method of collecting, storing, analyzing, and retrieving information to improve the efficiency and effectiveness of marketing decisions

marketing information system

the primary data collection method collects information by recording the actions of customers without interacting with or communicating with them

observation

what is an example of primary research

observation

this is a planned set of questions to which individuals or groups of people respond

survey

collecting primary data can be expensive and time- consuming

true

one of the advantages of reviewing secondary data it can be done quickly and easily

true

surveys should be kept on a page in length when read over the phone or mailed to respondents

true

what is the better definition of secondary research

using information that already exists