Chpt 1 quiz intro to media writing
______ helps you explain how the information you put forth will directly affect the readers.
Impact
Selective exposure means audience members will ______.
gravitate to topics they know and writers they like
People relate well to events that happen ______.
near them
Platform refers to ______.
paper, television, desktop, and mobile
As immediacy remains an important interest element, digital platforms and mobile devices will ______.
see their value increase exponentially
How has microtargeting become a huge factor in political campaigns over the past decade?
?political campaigns will buy peoples search history on social media to have an accurate idea of who and how to target ads to influence early voting or specific ads
To remember the interest elements, you can use the mnemonic ______.
FOCII
Media outlets today have many different purposes.
False
The most basic way to define an audience is through lifestyle.
False
What attracts an audience?
Fame, Oddity, Conflict, Immediacy, Impact
_____ should factor into how you write and how you transmit your content.
How your readers want to get their information
What are some examples of an outlet?
New York Post, Vogue magazine, and ESPN.com
Immediacy means ______.
People want to know what is happening around them at any given point in time, and they want to know before anyone else does.
Demographics commonly include ______.
age, gender, race, education, and relationship status
Before you can meet the needs of your audience, you need to define your ______.
audience
What are the key points to remember about how to serve your readers?
be concise, know who you are writing to,?
Anytime two or more individuals or groups seek a mutually exclusive goal, ______ will arise.
conflict
Sporting events, where teams attempt to exert dominance over each other, are an example of ______.
conflict
How can you define your audience?
demographics, geographic info and psychographic info
Area placement doesn't mean much to advertisers and event organizers.
false
How much your readers paid should factor into how you write and how you transmit your content.
false
Microtargeting has not become a huge factor in political campaigns over the past decade.
false
One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.
false
Psychographics allow media professionals to examine an audience based on religion.
false
The goal for today's media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.
false
What interest elements can you use to attract an audience?
fame, oddity, impact?
A president is an example of a person who is ______.
famous for an extended period of time
Breaking news is an example of ______.
immediacy
What do audiences need to know?
information that will benefit them?
"News of the Weird" is an example of ______.
oddity
Which interest element explains the novelty of firsts, lasts, and "onlys?"
oddity
Psychographics allow media professionals to examine an audience based on ______.
personal values, interests, and attitudes
One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______ of the audience.
personification
List and explain some ways to define an audience.
pick a topic and do research on that topics demographic. for example informing people about events at the library. you could mail flyers, post on social media and put it in a local newsletter.??/
In some cases, audience characteristics ______.
remain constant over time, but the members of that audience will change
Microtargeting posts target people based on ______.
specific interests
Who do media outlets serve?
the audience
The more important the person, ______.
the more likely people will pay attention
What is the goal for today's media professionals, regardless of the specialty they practice?
to learn as much as possible about the people they serve and put forth content that targets those people specifically
Advertising copy often has a clear action statement.
true
Before you create effective content, you need to define your audience.
true
Demographics commonly include age, gender, race, education, and relationship status.
true
In some cases, your interests and your audience members' interests will intertwine, when you operate in a niche area.
true
Microtargeting posts called "demolisticles" target people based on specific interests.
true
People relate well to events that happen near them.
true
Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.
true
In years past, reporters viewed audience segmentation as ______.
unnecessary
What are three key needs of audience members?
value, action, engagement?
What are some key questions to ask in serving your readers?
what do they want from me? does the audience change over time? how do my readers want the information?
Don't write for yourself. Write for _____
your readers
