MAR 2101 - Study Guide
If you are a student, how should you describe yourself with your LinkedIn headline? hard worker in search of a job. How you want to be found by a potential employer. None of these options. As a student at your current school. The internship or current job that you have.
How you want to be found by a potential employer.
Article Pins include all except __________. recipes authors story descriptions headlines
recipes
Advertising on social media is a form of _________ media. Correct answer: Paid Owned , Not Selected Earned , Not Selected All of the above , Not Selected
Paid
LinkedIn is the world's largest ______. place to apply for jobs professional network business to consumer network social media network
professional network
A pinned post is __________. a post that has photo attachments a post at the top of a brand's Facebook page a post that shows your pinned location a post about pins
a post at the top of a brand's Facebook page
The "SMART framework" must be? smart, marketable, attainable, relevant and time-based specific, marketable, accessible, relevant and time-based smart, measurable, available, relevant and time-based specific, measurable, attainable, relevant and time-based
specific, measurable, attainable, relevant and time-based
What is the first step in a social media advertising strategy? Select the budget Select Goals Select Platforms Select the Ad Format Select the Target Market
Select Goals
Which of the following is NOT Part of the Twitter Algorithm? Happening Now Fan Favorites Remaining Tweets In case you missed it Show the best tweets first
Fan Favorites
True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics. False True
True
True or False: A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network. False True
True
True or False: Snapchat also allows users to incorporate music into snaps. True False
True
True or False: You can use hashtags on Pinterest. False True
True
In the wake of COVID-19, which of the following did LinkedIn NOT implement? Workforce Report Coronavirus Resource Hub #SupportSmallBusiness live show Newsletters
#SupportSmallBusiness live show
Which of the following are important when establishing a brand's tone of voice? The brand's character, the brand's tone, and the brand's language only The brand's tone All four of these options The brand's purpose The brand's character The brand's language
All four of these options
Which of the following is NOT a type of Instagram ad? Carousel Photo Direct Message Video Stories
Direct Message
Which of the following is NOT a Snapchat Ad objective? Re-Engage App users Drive traffic to a website Drive Video Views Increase Snap Chats Drive installs of an app
Increase Snap Chats
Which country has the highest amount of Facebook users globally? Mexico India Brazil Indonesia United States
India
Which are social media engagements? Comments only Likes + comments + shares + clicks Clicks only Likes only Likes + comments
Likes + comments + shares + clicks
If you're running a campaign with the goal of getting website visits, a result would be recorded when: Correct answer: Someone clicks on a link to the site in your ad Someone fills out a form on Facebook , Not Selected Someone re-tweets your content , Not Selected Someone buys a product on the site , Not Selected
Someone clicks on a link to the site in your ad
What is the top reason why LinkedIn users follow a company? They want to receive special offers from the company. They work for a competitor. They want to stay informed on the industry. They want to sell something to the company.
They want to stay informed on the industry.
The strongest Twitter bios usually contain _____________. links none of these options hashtags emojis industry targeted keywords
industry targeted keywords
In a company SWOT analysis, which of the following are EXTERNAL? Strengths and Weaknesses Strengths Weaknesses Threats Opportunities and Threats Opportunities
Opportunities and Threats
Which of the following are external, and help you foresee what you may be facing in the industry? Weaknesses and opportunities Strengths and weaknesses Strengths and threats Opportunities and threats
Opportunities and threats
True or False: Photos that feature faces get more likes on Instagram than those without. False True
True
You can look at your competitor's social media accounts to understand how you are performing on social media as compared to them. Correct answer: True False
True
When sharing photos of people, how many people per photo does Twitter allow you to tag? 4 5 6 10 8
10
Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform? Buyable Pins App Pins Product Pins
Buyable Pins
Which of the following is NOT an advantage of advertising on social media? By advertising on social media, you can reach new users because ad content can be seen by users who do not follow you. , Not Selected By advertising on social media, you can target specific audiences effectively. , Not Selected By advertising on social media, your ad content can be seen outside of the time that you normally post content. , Not Selected Correct answer: By advertising on social media, your return on investment will be higher than through other marketing channels.
By advertising on social media, your return on investment will be higher than through other marketing channels.
In the wake of COVID-19, which of the following did Pinterest NOT do? Launched a tab that allows users to find information from the World Health Organization, Center for Disease Control, and more Rolled out compassionate search Launched a new collection of shoppable products from 21 small- and medium-sized businesses Created a new ad format specific to COVID-19 audiences
Created a new ad format specific to COVID-19 audiences
To set up a business account on Pinterest, a brand will need to provide a / an __________. Mailing address, user name, business name, website, and business category. Email address, password, business name, website, and business category. Email address, password, personal name, website, and business category. Mailing address, password, business name, website, and business category.
Email address, password, business name, website, and business category.
True or False: Pinterest's platform growth was rapid within the first few months of being launched? False True
False
True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature. False True
False
Which company used a combination of AR Lenses and Snapchat Ads to increase job applications? Sour Patch Kids Ralph Lauren Xbox McDonald's
McDonald's
When you compare the cost of running an ad campaign to the revenue gained from sales attributed to the ad campaign, you are best served by calculating: Engagement rate , Not Selected Follower growth rate , Not Selected Cost per Click , Not Selected Correct answer: Return on Investment
Return on Investment
When analyzing ad reports, the most important aspect to keep in mind is: Correct answer: Stakeholders will be most interested in performance as it relates to company and campaign goals. Previous ad campaigns are NOT important. , Not Selected Most of the data you get from Facebook is not very accurate. , Not Selected The tinier details in a presentation to stakeholders, the better. , Not Selected
Stakeholders will be most interested in performance as it relates to company and campaign goals.
True or False: Question posts receive 100% more comments than standard text posts. True False
True
According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______. all of these options Facebook Wall Street Journal and Forbes Wall Street Journal Forbes
Wall Street Journal and Forbes
A Twitter List is? a curated group of Twitter accounts a list of the most popular tweets a list of the most popular Twitter accounts that follows you a list of the tweets favorited by a twitter user
a curated group of Twitter accounts
Facebook recommends going live for at least ______ minutes, as the longer the broadcast, the more likely people are to discover the video. 40 10 60 5 20
10
LinkedIn is most used by which age group? 30-49 65+ 50-64 18-29
30-49
On average, how many pieces of content do B2B prospects engage with before making a purchase decision? 7 5 10 2
7
When dealing with ad reports, why is it important that your initial campaign goals were constructed with the SMART framework in mind? Since your goal is measurable, you can find or calculate the metrics you need to measure from the ad report , Not Selected Since your goal is specific, you will be able to directly compare your results to the goal you set , Not Selected Since your goal is time-based, you'll be able to run an ad report over the right time period. , Not Selected Correct answer: All of the above
All of the above
What are values? Core principles that give meaning to your life. The role you will play in making your vision happen. It is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself. What intrigues and motivates you in determining how you want to spend your time. A picture of your true self in the future.
Core principles that give meaning to your life.
CPM, or cost per thousand, measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM? Social media advertising Television Magazine Direct Mail Radio
Direct Mail
True or False. Facebook, Twitter, and other networks don't provide additional tools to monitor ad performance, so you will have to do this yourself. True Correct answer: False
False
True or False: In the wake of COVID-19, Snapchat introduced a new feature called COVID-19 Stay Home that provided resources from experts and proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis. False True
False
What does the 4-1 rule state? None of these options. For every four pieces of self-promotional content posted, share one piece of content from others. For every four images posted, post one video. For every single piece of self-promotional content posted, share four pieces of content from others.
For every single piece of self-promotional content posted, share four pieces of content from others.
Which of the following is not a Pinterest Targeting Option? Interest Targeting Keyword Targeting Audience Targeting Hashtag Targeting
Hashtag Targeting
Which of the following is NOT a benefit of social media advertising? Limited audience targeting Brand awareness Improved search engine rankings Greater reach
Limited audience targeting
Which of the following is true of Cost per Result? Correct answer: Lower usually indicates better performance Higher usually indicates better performance , Not Selected Cost per Result is not important , Not Selected
Lower usually indicates better performance
Pinterest Rich Pins consist of ______. Recipe Pins, Furniture Pins, and Shop the Look Pins Product Pins, Like Pins, and Share Pins Financial Pins, Buyable Pins, and Purchase Pins Product Pins, Recipe Pins, Article Pins, App Pins, Carousel Pins, Buyable Pins, and Shop the Look Pins
Product Pins, Recipe Pins, Article Pins, App Pins, Carousel Pins, Buyable Pins, and Shop the Look Pins
The Investment of an advertisement is usually recorded as: The time it takes to make the content , Not Selected Correct answer: The monetary cost of putting the ad on a platform The salary of the digital marketers on your team , Not Selected
The monetary cost of putting the ad on a platform
The return that you make from running an advertisement is usually: Correct answer: The revenue of sales that are attributed to the advertisement The report that Facebook returns to you after an ad run is finished , Not Selected The number of impressions of the advertisement , Not Selected The number of followers gained by the advertisement , Not Selected
The revenue of sales that are attributed to the advertisement
True or False: Descriptions will stay with an image as it gets re-pinned. False True
True
True or False: Facebook is the most active social media platform in the world? True False
True
True or False: LinkedIn Influencers are selected by invitation only. True False
True
True or False: LinkedIn is considered the most effective platform for B2B lead generation. True False
True
True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat. False True
True
What can you watch for with social listening? Select all that apply. Correct answer: Uses of certain hashtags Correct answer: Mentions of your business' name Answer, Sale numbers on your website Correct answer: Sentiment of customers in regard to your company or product
Uses of certain hashtags Mentions of your business' name Sentiment of customers in regard to your company or product
Frequently monitoring your social media growth rate is useful because You can spot unusual activity and investigate the reasons for it , Not Selected Incorrect answer: It will help with team morale to keep up to date on the number of new followers Followers will tend to un-follow after a certain amount of time , Not Selected You don't want to grow too fast , Not Selected
You can spot unusual activity and investigate the reasons for it
On these social media platforms, individual users can follow business pages or profiles and it doesn't have to be reciprocated by the business. That is, one person can follow a business without them following back. To which of the following platforms does this statement apply? Select all that apply. a. Instagram b. Facebook c. Twitter d. LinkedIn
a. Instagram b. Facebook c. Twitter d. LinkedIn
The Pinterest algorithm is based on ______. none of these options Pin quality all of these options source quality Pinterest rating
all of these options
LinkedIn's article publishing feature is NOT open to ______. LinkedIn influencers executives companies individual LinkedIn members
companies
To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%. incentive contest coupon offer behind the scenes peak Q&A session
contest
Pinterest components consist of home feed, Pin, and boards pictures, friends, and boards boards, pages, and saves likes, comments, and users all of these options
home feed, Pin, and boards
During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London. lenses filters contests storytelling
storytelling
Which of the following is NOT a best practice for designing the visual content for an ad? Ads should be in line with brand voice and brand tone. , Not Selected Correct answer: Ads should mostly be made up of text, with images as the background but not the focus. Ad content should be reviewed by coworkers or other marketing employees before being posted. , Not Selected Ads should align with the visual design best practices for the social media platform the ad is being posted on. , Not Selected
Ads should mostly be made up of text, with images as the background but not the focus.
In terms of cost, what is the difference between advertising on social media and posting on social media? Nothing - these two types of posts are both free for marketers. , Not Selected Nothing - these two types of posts both cost money for marketers. , Not Selected Advertising is free but posting on a social media feed costs money. , Not Selected Correct answer: Advertising costs money but posting on a social media feed is free.
Advertising costs money but posting on a social media feed is free.
Once a company has decided to run an ad on social media, what is the first step that should be taken to prepare for building the ad? Identify the budget for an ad , Not Selected Correct answer: Identify the goal of the ad campaign Build the visual content for the ad , Not Selected Identify the timeline for the ad , Not Selected
Identify the goal of the ad campaign
Which of the following options is NOT a reason for a business to advertise on social media? Paying for advertising makes a business seem more credible to buyers. , Not Selected Paying for advertising on social media is one way to target an extremely specific group of users. , Not Selected Paying for advertising provides businesses with more ability to monitor and analyze user interaction than normal feed posting. , Not Selected Correct answer: Paying for advertising is the best way to start using social media, even before a business has a clear target audience or previous success using free social media tools.
Paying for advertising is the best way to start using social media, even before a business has a clear target audience or previous success using free social media tools.
What are personal brand attributes? Projections of what you want to accomplish in life. What do you most enjoy doing - in your personal life and work life? None of these options. The words you would use to define your personality, or the value that you offer. What makes you get out of bed at 6 a.m. on a Saturday morning.
The words you would use to define your personality, or the value that you offer.
What are passions? Specific objectives that you would like to achieve. What intrigues and motivates you in determining how you want to spend your time. All of these options. An action plan of what you want to accomplish in life. Core principles that give meaning to your life.
What intrigues and motivates you in determining how you want to spend your time.
What is earned media? What the public shares digitally and verbally about a brand. Advertisements A marketing activity that is paid for by the company. None of these options. All of the media channels a company owns.
What the public shares digitally and verbally about a brand.
Which gender uses Facebook more? Women Men
Women
These types of influencers can reach a huge audience in a short time frame, provide a lot of control over what content is shown, and allow for easy metric analysis. What type of influencer is this? a. Macro b. Middle c. Micro
a. Macro
Tagging on Facebook ______. increases the chance of having the tagged person or company share a post increases Google ranking makes posts stand out increases SEO value all of these options none of these options
all of these options
Using Twitter as a marketing tool allows businesses to ______. provide customer service all of these options connect with customers increase brand awareness discover what's happening
all of these options
Why is understanding audience insights on social media platforms important to a digital marketer? a. Audience insights provide some fun information, but they aren't really helpful as marketing tools. b. Reviewing data about your audience can help you better target your ad campaigns to your users. c. Audience insights tools allow you to spy on your users. d. Using the audience insights tool will guarantee that only interested users will see your ads.
b. Reviewing data about your audience can help you better target your ad campaigns to your users.
Call to actions are used in ads to... Correct answer: Provide an easy and clear way for people who view the ad to take action and further interact with the brand. Help companies to define the goal of their ads. , Not Selected Add extra text to an ad. , Not Selected Make it complicated for social media users to take next steps to interact with a brand. , Not Selected
Provide an easy and clear way for people who view the ad to take action and further interact with the brand.
True or False: You are 7 times more likely to be found on LinkedIn with a profile picture. True False
True
Which gender uses Instagram more? Men Women
Women
What is user-generated content (UGC)? any digital content that is produced and shared by end users of an online service or website content that is available for all social media users to use none of these options any social media content available to the public online
any digital content that is produced and shared by end users of an online service or website
Imagine you are a digital marketer at a clothing company. Your manager tells you that the target audience for your company's next clothing campaign is "Teenagers ages 13-17." Which social media platform would NOT be best suited to run this campaign? a. Facebook b. Instagram c. Linkedin d. Twitter
c. Linkedin
These types of influencers are typically inexpensive to use, have a focused reach (usually local), and have high engagement with their audiences. What type of influencer is this? a. Macro b. Middle c. Micro
c. Micro
The Instagram algorithm displays posts based on ______. all of these options the chronological order by the date and time the content was posted the content that followers engage with the most in a randomized order the number of followers the account has
the content that followers engage with the most
Which celebrity helped put Instagram on the map? Kim Kardashian Kylie Jenner Selena Gomez Snoop Dogg Taylor Swift
Snoop Dogg
What is social media listening? The process of monitoring the most popular followers. The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry. The process of monitoring consumer's spending habits. The process of monitoring popular television shows.
The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.
True or False: A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business. False True
True
True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communication: False True
True
True or False: Instagram posts with locations receive more engagement than posts without. False True
True
Instagram is most popular among which age group? 30-49 13-17 65+ 18-29 50-64
13-17
Which age group uses Snapchat the most? 30-49 18-29 13-17 50-64
13-17
A username on Twitter can contain how many characters? 15 18 12 17
15
Twitter is used mostly by which age group? 50-64 18-29 13-17 30-49
18-29
Facebook is most popular among which age group? 13-17 18-49 65+ 50-64
18-49
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories. 48 20 36 10 24
24
What is the average minutes spent on Snapchat each day? 40+ 20+ 30+ 10+
30+
How many images can you upload to Twitter per tweet? 8 6 10 4
4
How long did it take the Internet to reach 50 million people? 2 years 5 years 10 years 1 year 4 years
4 years
Studies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters. 40 150 250 100 80
40
What is the recommended percentage of content on Instagram that should be non-promotional? 60% 90% 70% 50% 80%
80%
What factor should NOT be considered when deciding the goal for an ad campaign? Incorrect answer: Company marketing needs Upcoming events or company releases , Not Selected A company's goals overall , Not Selected Opinions of the social media team , Not Selected
A company's goals overall
In terms of formatting options, what is the difference between advertising on social media and posting on social media? Nothing - both types of content have very few formatting options. , Not Selected Nothing - both types of content have lots of complex formatting options. , Not Selected Correct answer: Advertising on social media provides more formatting options than feed posts. Feed posts on social media provide more formatting options than advertising. , Not Selected
Advertising on social media provides more formatting options than feed posts.
What is a great way to become an active participant on LinkedIn and Twitter? Find and join LinkedIn groups All of these options Post regular status updates Invite people to connect Use visuals
All of these options
What is a personal vision? It includes all the important elements of your life and career. It helps you see into the future, as it is the framework for the process of creating your life. It is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself. All of these options A picture of your true self in the future
All of these options
Which of the following is a benefit of social media marketing? Lead Generation Increased Exposure/Brand Awareness Increased traffic All of these options None of these options Brand loyalty
All of these options
Why should businesses get Snappin? It's a low-cost marketing tool. It's a low-cost marketing tool and offers a sense of urgency. It offers a sense of urgency. Snapchat users are big buyers. All of these options.
All of these options.
Which of the following did Instagram NOT do as a result of COVID-19? Removed posts rated false by third-party fact-checkers Added a notice at the top of the feed with reliable resources from expert health organizations Launched stickers on Instagram Stories to help people share accurate COVID-19 information, including reminders to wash hands and social distance Allowed all accounts related to COVID-19 to appear in the account recommendations and the Explore section
Allowed all accounts related to COVID-19 to appear in the account recommendations and the Explore section
How does the audience for a specific ad campaign relate to a company's overall target audience? These are exactly the same. , Not Selected An ad campaign must have a smaller audience than a company's overall target audience. , Not Selected Correct answer: An ad campaign will have an audience that is related to a company's overall target audience, but the company's overall target audience will be refined to meet the specific goals of the ad. An ad campaign must have a larger audience than a company's overall target audience. , Not Selected
An ad campaign will have an audience that is related to a company's overall target audience, but the company's overall target audience will be refined to meet the specific goals of the ad.
Which are the best days to post on Snapchat? Monday-Friday Weekends Any day of the week Thursday-Sunday
Any day of the week
Which is the most used Instagram filter in the world? Sierra Clarendon Valencia Juno
Clarendon
What is a way to plan, organize and schedule all social media activities? Create a list of hashtags. Have weekly meetings. Set up an Instagram account. Create a blog. Create a social media calendar.
Create a social media calendar.
Which of the following is NOT a Facebook ad objective? Conversions Consideration Awareness Demographics
Demographics
What was the 2015 Oxford Dictionary Word of the Year? None of these options Facebook Emoji Face with Tears of Joy emoji Social Media
Face with Tears of Joy emoji
Instagram is owned by which company? Twitter Facebook Google None of these options Snapchat
Which social media network is the most used for social media advertising? YouTube LinkedIn Facebook Instagram Twitter
True or False: A Snapchat filter is dynamic and a Snapchat lens is static. False True
False
True or False: Businesses have to pay a subscription fee to leverage the Facebook Shop feature. True False
False
True or False: Posts with 100 characters or more perform better on Twitter. False True
False
True or False: The only way to complete a purchase with Instagram Shop is through the Facebook app. False True
False
True or False: Tuning is the continuous process of fine tuning every post before it gets published. True False
False
Which of the following did Facebook NOT do as a result of COVID-19? Kept people connected Used Facebook data and tools such as surveys and disease prevention maps on population movements, so researchers could understand the virus Stopped the spread of misinformation and removed harmful content Promoted ads for face masks, hand sanitizer, disinfecting wipes, and test kits Provided grants and free ads to global health organizations
Promoted ads for face masks, hand sanitizer, disinfecting wipes, and test kits
Which of the following should you NOT do on social media? Tag or post pictures and videos of people without their permission. Spell check your content. Build a reputation for honesty. Be respectful and nice. Treat people how you would want to be treated.
Tag or post pictures and videos of people without their permission.
What is Facebook Zero? The declining number of people who post on Facebook. The declining number of people who use Facebook. The declining organic reach on Facebook for Facebook pages. The declining number of Facebook Pages.
The declining organic reach on Facebook for Facebook pages.
What is social media reach? The number of countries who have seen any activity from your social media account. The number of people within a target market who have seen any activity from your social media account. The number of people who have seen any activity from your social media account. The number of people that follow a social media account.
The number of people who have seen any activity from your social media account.
True or False: Social commerce is defined as the use of social networking websites to promote and sell products and services. True False
True
True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content. True False
True
Which of the following is NOT an advantage of social media? Free to use Identify and reach target audiences Marketplace insights Unrealistic customer expectations Increases brand loyalty
Unrealistic customer expectations
What is click-baiting? When you ask people to tag their friends in a post. When a post uses a great headline that leads to more clicks. When you ask people to click on your post. When a post uses a headline that encourages followers to click without giving information about what they will see.
When a post uses a headline that encourages followers to click without giving information about what they will see.
While deciding if a business is in a good position to run an ad on social media, the business should consider all of the following EXCEPT: Whether the business already has a clear, defined target audience. , Not Selected Whether the business is already established and has a current customer base. , Not Selected Correct answer: Whether the business has a large team dedicated solely to working on social media. Whether the business has room in their budget to pay for an ad. , Not Selected
Whether the business has a large team dedicated solely to working on social media.
A Twitter chat is _______. the linking of videos in a conversation a group video that is shared a chat that you initiate with a new hashtag a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
A customer persona is ______. a representation of customer's target market based on data collected from existing customers only a representation of a customer's target market based on data collected on employees of the company a customer's personality a representation of a company's target market based on data collected from existing and target customers
a representation of a company's target market based on data collected from existing and target customers
Imagine you're a social media marketer at a company that offers a very specific product: bike helmets for triathletes and other extreme bikers. Your manager wants you to engage with an influencer for the next social media campaign. She recommends a macro influencer in the fitness space. How would you respond to your manager's suggestion? Why might using a micro or middle influencer be a better strategy for your company than a macro influencer? Select all that apply. a. A macro influencer will reach a lot of people who have no need for this product. b. A middle or micro influencer will reach fewer people, but they may be more likely to reach our specific target audience. c. A micro influencer will likely cost significantly less than a macro influencer. d. A macro influencer may bring in more business than the company can handle.
a. A macro influencer will reach a lot of people who have no need for this product. b. A middle or micro influencer will reach fewer people, but they may be more likely to reach our specific target audience. c. A micro influencer will likely cost significantly less than a macro influencer.
Which of the following are good strategies for growing your Social Media following? For this question, reference the 15 tips to building a better social media presence article. Select all that apply. a. Create an editorial calendar b. Optimize your account for engagement c. Identify and post relevant content to your target audience d. Put your social media presence on autopilot by mass auto replying.
a. Create an editorial calendar b. Optimize your account for engagement c. Identify and post relevant content to your target audience
Why is it important for a social media marketer to make an emotional connection with your audience through your posted content? Reference the "How to Go Viral" article. Select all that apply. a. Emotions influence behavior. b. Emotions can help your message resonate with your audience. c. Using the right emotions can help ensure that your competitors fail. d. People are more likely to share content that they connect with emotionally.
a. Emotions influence behavior. b. Emotions can help your message resonate with your audience. d. People are more likely to share content that they connect with emotionally.
Why is having a larger audience (i.e., more followers) on your social media pages important to a digital marketer? Select all that apply. a. Every post you make has the potential to be seen by each one of your followers. b. Users tend to trust brands and companies with a large and authentic following. c. More followers can lead to higher numbers of conversions. d. The more followers who see a post, the greater the likelihood of people engaging with your content.
a. Every post you make has the potential to be seen by each one of your followers. b. Users tend to trust brands and companies with a large and authentic following. c. More followers can lead to higher numbers of conversions. d. The more followers who see a post, the greater the likelihood of people engaging with your content.
What are the benefits of using influencer marketing? Select all that apply. a. The influencer may have a larger following that your brand or company does. b. People who follow the influencer's account typically trust that individual. c. A wisely-chosen influencer will effectively reach people in your target audience. d. An influencer campaign can often be free or relatively inexpensive.
a. The influencer may have a larger following that your brand or company does. b. People who follow the influencer's account typically trust that individual. c. A wisely-chosen influencer will effectively reach people in your target audience. d. An influencer campaign can often be free or relatively inexpensive.
A "fake follower" is a follower that is not managed by an authentic user. This includes accounts run by programs (bots) and people who create numerous accounts to follow whoever pays them. What are some of the characteristics of "fake followers"? Select all that apply. a. They have no opinions and cannot contribute to authentic engagement to posts b. They cannot purchase any items or services you may offer c. When noticed, they can damage your brand, your credibility as an influencer, and drive authentic users away d. The "bots" behind the accounts can often be a front for spam
a. They have no opinions and cannot contribute to authentic engagement to posts b. They cannot purchase any items or services you may offer c. When noticed, they can damage your brand, your credibility as an influencer, and drive authentic users away d. The "bots" behind the accounts can often be a front for spam
Which of the following are good strategies to use in order to be authentic and human in your interactions with followers on social media platforms? Reference the 15 tips to building a better social media presence article. Select all that apply. a. Use humor or an informal tone. b. Only share content from other accounts. c. Engage with your users by answering questions or replying with a comment. d. Post only images and captions directly from your product catalog.
a. Use humor or an informal tone. b. Only share content from other accounts. c. Engage with your users by answering questions or replying with a comment.
Geofilters are available based on ______. lifestyle traits none of these options demographic information location information
location information
A social media content strategy is __________. the planning, development and management of social media content a schedule of all social media posts the resources needed to create social media content how often and on what platforms social media content should be published
the planning, development and management of social media content
