Marketing and Sales Test One

The ________ department of an organization is responsible for facilitating relationships, partnerships, and alliances with the organizations customers, shareholders, suppliers, and other organizations

Marketing

_______ the reward to a business firm for the risk it undertakes in marketing its offerings.

Profit is

_________ responsible for establishing the organization's mission and objectives

Senior management

In general, a visionary organization asks which three types of questions to specify its foundations, set a directions, and formulate strategies?

Why, what, how

an organizations mission is

a statement of the organization's functions in society that often identifies its customers, markets, products and technologies

Business portfolio analysis refers to

a technique that mangers use to quantify performance measures and growth targets to. analyze their firms strategic business units as though they were a collection of separate investments

Strategy refers to

an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals

the generation of children born between 1946 and 1964 is referred to as

baby boomers

the feeling of post-purchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

cognitive dissonance

Marketers often discover consumer needs by

conducting effective marketing research

the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

consideration set

the level in organization where top management directs overall strategy for the entire organization is referred to as the

corporate level

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as

culture

To serve both buyers and sellers, marketing seeks to _______ and satisfy the needs and wants of prospective customers

discover

millennials are technologically savvy, innovative, ambitious, and determined to make the world a better place. A major way they hope to achieve their goal is through

environmental responsibility

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called ______.

environmental scanning

the objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

evaluative criteria

A(n) _______ for informations is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.

external search

Organizations can be divided into three groups, which are _______ organizations.

for-profit, nonprofit, and governmental

Each strategic business unit has marketing and other specialized activities (e.g., finance, manufacturing, or research and development) at the ______ level

functional

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process

information search

A(n) _______ in the consumer purchase process occurs when consumers scan their memories for previous experiences with products or brands

internal search

a typical marketing department both shapes and _________ its relationship with internal and external groups.

is shaped by

All of the following are environmental forces that affect an organization, regulatory, social, economic, managerial, technological

managerial

The activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is referred to as

marketing

relatives, friends, and social networking sites that the consumer trusts are known as _______ sources of external information in consumer purchase decision process.

personal

At the ______ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

post purchase stage

Whether an individual is considering a purchase for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered

prospective customer

the five stages a buyer passes through in making choices about which products and services to buy is called the

purchase decision process

multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

race or ethnic groups

The demographic characteristics of a population and its culture are called

social forces

which of the following is a factor required for marketing to occur, a sense of social responsibility, something to exchange, an affordable and actionable advertising campaign, an ability to see hidden potential an environmental force, a healthy competitive environment.

something to exchange

tow increasingly important values for consumers around the world are

sustainability and social action

Consumers behavior refers to

the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them

Core values refer to

the fundamental, passionate, and enduring principles that guide an organizations conduct over time.

the economy is defined as

the income, expenditures, and resources that affect the cost of running a business and household.

in marketing, the idea of exchange refers to

the trade of things of value between buyer and seller so that each is better off after the trade

demographics refer to

the. description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation

large organizations are extremely complex, and consist of _______ organizational levels whose strategies are linked to marketing.

three