Marketing Management, Chapter 4
n the SWOT analysis of a firm, which of the following is an example of a firm's strengths?
A versatile and qualified R&D team in the firm.
In the marketing framework, which of the following actions is implemented by a firm during the targeting process?
Assessing its product's alignment with a specific market segment
In the SWOT analysis of a firm, which of the following is an example of an opportunity?
Explore the trend in an emerging economy
In the SWOT analysis of an organization, opportunities and threats characterize the organization itself.
False
In the SWOT analysis of an organization, strengths and weaknesses are said to be considerations external to the organization.
False
In the SWOT analysis of a firm, which of the following is an example of a firm's weakness?
High employee turnover over rate in the firm's marketing department
In the SWOT analysis of a firm, which of the following is an example of a threat?
Restrictions imposed by the government on the use of kids in ads
In the marketing framework, which of the following precedes targeting?
Segmentation
In the context of SWOT analysis, which of the following reflects the difference between strengths and opportunities?
Strengths relate to the internal factors of a firm, while opportunities relate to the external factors of a firm.
Perceptual maps show customers' perceptions of a firm's strengths with respect to its competitors
True
Typically, products' benefits and attributes are whittled down to price and quality.
True
In the SWOT analysis of a firm, which of the following explains the difference between weaknesses and threats?
Weaknesses are dependent on micro-environment characteristics of a firm, while threats are dependent on macro-environment characteristics of a firm.
Typically, a firm creates a perceptual map by:
assessing its corporate strengths relative to its competitors.
Assessing current customer behavior and expectations is one of the aspects of evaluating the profitability of a firm.
true
