Social Media Final

Desktop publishing made printing media more cost effective. (True or False)

True

Google AdWords was the first Pay-per-Click provider. (True or False)

True

Information you list on your Facebook profile can be used by companies to market their goods and services (True or False)

True

Today most major companies have a blog. (True or False)

True .

In order to access discounts and promotions from a company's Facebook Time, you must first.. a) like the page b) comment on the page c) share the page d) none of the above

a

SEO integrates what into web content in order to attract more visitors to a site? a) keywords b) calls of action c) images d) videos

a

Up until fairly recently, what medium dominated the advertising and marketing industries? a) print media b) television c) radio d) social media

a

Engagement rate

a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives.

For what primary reason do marketers cover the Google+ +1 button above all other social media marketing strategies? a) it gives them the access to their prospects' personal information b) it doubles as a search engine optimal tool c) they generate income every time the button is clicked d) it initiates a Google+ hangout

b

In which decade did television begin to generate more advertising revenue than print and radio? a) 1940s b) 1950s c) 1960s d) 1970s

b

Social media marketing primarily seeks to enhance what aspect of a product? a) its visibly b) its popularity c) its price point d) its customer reviews

b

B2B / B2C

business to business business to consumer

From 1995 to 1997, the number of web users... a) doubled b) tripled c) quadrupled d) remained the sane

c

In the about section of a product Facebook page, you can include... a) a video b) a sideshow c) a link to your blog d) a webinar

c

Social media marketing began in the mid... a) 1970s b) 1980s c) 1990s d) 2000s

c

What made social media the most transformative development in marketing thus far? a) its ability to connect customers with one another b) its ability to increase brand visibility c) its ability to connect customers with the company in real-time d) its ability to generate revenue

c

When does Google AdWords charge a company? a) when they sign up b) when their ad appears c) when a web user clicks on the ad d) when a web user makes a purchase

c

Algorithm

A precise sequence of instructions for processes that can be executed by a computer that determines how content is used and seen in the feeds

Clickthrough rate

The percentage of people seeing your content vs who click the ad

Content creation

Use content from another website

Initially, the people a company should follow on Twitter are those who... a) have many followers b) will likely follow them back c) are in a related industry d) will be potential customers

c

KPIs

Key performance indicators

Conversion rate

percentage of consumers who buy a product after viewing it

Content marketing

the actual content of social media marketing

Impressions

the number of times an advertisement appears in front of the user

Call to action

writing that urges people to action or promotes change

The +1 button on Google + functions exactly like the Facebook "like" button. (True or False)

False

Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above

d

To attract new followers on Twitter, companies should focus most on.. a) choosing a catch handle b) writing a compelling bio c) drafting clever tweets d) using popular hashtags

d

Which tried and true marketing strategy dies social media leverage on mass scale? a) reciprocity b) scarcity c) live demos d) word of month

d