Sport Communication Test One
Pete Rozelle
In 1970, this former NFL commissioner helped introduce sport to primetime television with the launch of Monday night football.
true
Research cited in the text showed that 73% of the group sometimes referred to as Gen Z watch video content on their smartphone, 33% watch content on TV, and only 18% watch cable tv. a. true b. false
false
Sport communication can be conceptualized as the process of producing and delivering messages to a massive group of media consumers but never to an audience of just one person. a. true b. false
false
Teammates supporting each other with words of encouragement in a locker room closed to media would not fall under the SSCM model because media are not involved in that communicative process a. true b. false
False
Television was the first major electronic medium in the US a. true b. false
writing
According to research cited in the last text, both newspaper sports editors and television sports directors were most likely to rank which of these skills as the number one skill needed for a career in either media? a. knowledge of sports b. public speaking skills c. networking d. writing
Wall Street Journal
According to the Alliance for Audited Media, the three most circulated daily newspapers in the US in 2014 were USA Today, New York Times, and ____? a. ESPN the magazine b. Chicago Tribune c. Los Angelos Times d. Wall Street Journal
television
According to the Global Sports Media Consumption Report in 2014, the number one media used by 70% of the US population to follow sports was a. websites b. social media c. television d. traditional print sources (newspapers and magazines)
10%
According to the US Bureau of Labor Statistics, career opportunities in sport are projected to increase by nearly ____ percent between 2016 and 2026?
false, there were 37
As of 2019, there were only 12 universities with doctoral programs focusing specifically on sport communication a. true b. false
1950s
By the late ______, sporting events were a vital part of network TV in the US and were also important for sport leagues' financial stability a. 1930s b. 1940s c. 1950s d. 1960s
**In notebook
Define and provide an example of the media convergence expected of sport media professionals in the 21st century
The exchange of information through or by sport
Define sport communication
Sport communication is key throughout the sport industry whether interpersonal, organization, mass mediated, or involving support services. Much like sport itself, the sport industry usually relies on teamwork, where effective communication and communication strategies are paramount to success. Revenue-generating sport organizations, leagues, and teams also must communicate effectively with publics and stakeholders.
Describe why communication skills are important for any position in the sport industry.
true
Dr. Carla Green Williams, who earned a PhD in sport administration, became the first female African American athletics director at an NCAA Division I Power Five Conference member school when she was hired into that role at the University of Virginia a. true b. false
FOX
ESPN dominates American televised sport, but ___ now owns US television rights to the men's and women's soccer World Cup through 2026
The sport media rely on sport to help fill programming schedules and newspaper columns, to sell advertising to increase profits through higher ratings, to improve circulation figures, and to increase web traffic. Meanwhile, the sport industry depends on the media to provide visibility, promotion and marketing, credibility, information, advertising and publicity, and revenue
Explain what is meant by the symbiotic relationship between sport and mass media
$1.3 billion (trillion)
In 2016, Plunkett Research estimated the size of the annual global sport industry at a. 275 million b. 660 million c. 1.3 billion d. 56.7 billion
$540 million (trillion)
In 2016, Plunkett Research estimated the size of the annual sport industry in the United States at a. 4 million b. 150 million c. 300 million d. 540 million
context
It is impossible to analyze sport communication without examining the levels of communication involved and the a. context b. gestures c. process d. test only
Spanish
Learning at least one foreign language would be beneficial toward a high-level career in sport communication, with long-time tennis journalist Bud Collins specifically recommending that college students in the US learn to speak ___ a. arabic b. French c. russian d. spanish
Most breaking sport news is now reported through which social medium? a. ESPN.com b. Deadspin c. Facebook d. Twitter
Big Ten Conference
Of the 21 university athletic programs that earned at least $125 million in revenue during the 2016-17 academic year, 16 of those schools completed in two conferences: the Southeastern Conference (SEC) and the ___ a. Atlantic Coast Conference b. Big 12 Conference c. Big Ten Conference d. PAC-12 Conference
Bill Simmons
Prior to being fired by the ESPN in 2015, what new-age sport media professional founded Grantland and helped build up the ESPN 30 for 30 sport documentaries? a. Mitch Albon b. Mike Lupica c. Bill Simmons d. Jason Whitlock
1930s
The Golden Age of Radio in the US began in the... a. 1920s b. 1930s c. 1940s d. 1960s
NCAA men's division I basketball tournament (March madness)
The NCAA often receives as much as 90% of its total revenue from television contracts to televise which of these? a. NCAA men's division I basketball tournament b. college football playoff c. SEC Network d. Division I men's basketball college world series
24 billion
The deal of the NBA signed with ESPN and Turner for rights to televise its games was worth how much money (USD) for the combined nine years? a. 24 million b. 240 million c. 2.4 billion d. 24 billion
New York
The first US newspaper sports department and first newspaper sports section both initially appeared at newspapers in the late 19th century in what city? a. Chicago b. Philadelphia c. Pittsburgh d. New York
boxing
The first newspaper sport story published in the United States in 1733 focused on which sport? a. baseball b. boxing c. horse racing d. tennis
communication channel
The medium through which communication takes place in or through sport is known as a. communication channel b. context c. procedure d. process
material manifestation
The lightning bolt for Gatorade and the Olympic rings are both examples of what form of symbol used in the sport industry? a. disingenuous symbols b. marketing gimmick c. material manifestation
false
The terms "sports management, sport administration, sport leadership, and sport journalism" are often used as interchangeable titles for the same discipline and academic major a. true b. false
true
The terms "sports management, sport administration, sport leadership, and sport journalism" are often used interchangeably as degree and course titles in higher education, although sport communication is a more encompassing title for the academic field. a. true b. false
True
The use of symbols in the sport industry can also involve ritualized events--that is, formalized and repeated activities such as the opening and closing ceremonies of the Olympic Games, the seventh-inning stretch during baseball games, and the singing of the national anthem at many sporting events a. true b. false
true
Those involved with sport communication as sport media professionals or social media participants are often simultaneously senders and recipients a. true b. false
Media getting into the hands of fewer corporations
What is corporate media consolidation?
Associated Press
Which major wire service covers the most sporting events in the United States? a. Associated Press b. Gallup c. Reuters d. United Press International
television contracts or rights deals
Which of these are largely fueling the growth of the professional and major college sport industries in the United States and are the best indicators of growth in media sports coverage? a. athlete endorsement deals b. game attendance figures c. sponsorships for sport organizations or leagues d. television contracts or rights deals
NFL
Which of these leagues currently generates the largest sport broadcasting contracts in the US and has been featured in most of the highest-rated shows in all of US television history? a. MLB b. NBA c. NFL d. NHL
True
While ABC initially broadcast the Olympics to American television audiences, NBC now regularly has the rights to show the Olympics in the US a. true b. false
intrapersonal communication
which of these is communication done with the self? a. intrapersonal communication b. interpersonal communication c. small-group communication
