writing for social media

news values chap 5 pg 101

-aspects of an event that the audience might want to know about. the more writers know about their audience, the easier it is to predict the news values that will interest people or satisfy them in some way" -traditional news values: prominence, timeliness, proximity, impact (how audience affected), magnitude (size of event,) conflict, oddity, & emotional impact

a year on youtube: 2022s top trending videos & creators in the us

-before ringing in 2023, lets take a moment to recognize & celebrate the videos, creators & artists you took mainstream in the us over the last 12 months -in 2022, you paid tribute to the loss of a legend, led to a top creator to new subscriber heights & set a face reveal record. you also vibed out to a puerto rican superstar & drove a new class of short term comedians to widespread success -before ringing in 2023, lets take a moment to recognize & celebrate the videos, creators & artists you took mainstream in the us over the last 12 months -moments involving traditional celebrities like will smith & millie bobby brown gained new levels of relevance because of the ways communities reinterpreted them for their audiences through memes, parodies & more

musk looks to revamp subscriptions, considers brining back vine in first twitter moves

-between elon musk trying to speed-run platform management, and his tendency to say alot of things, then deny them at a later stage, its difficult to know exactly musk and his newly assembled twitter transition team are going to change the platform -subscription updates: as weve covered, musk is focused on re-vamping twitter subscription offering, as he pushes to generate 50% of twitters revenue intake from subscribers, reducing the apps reliance on ads -musk is reportedly considering: changing users for verification ticks (and charging exposure for verified policies to entice sign-ups, adding new verification options for 'real humans' -staff reductions: despite musk denying reports that he would look to cut 75% of twitters stuff straight up, he is indeed looking to make significant headcount reductions, and quickly, as part of cost rationalization at the company -the return of vine: this seems like a troll, but elon seems to be considering bringing vine back from the dead, in order to directly compete with tik tok -CIFUS review of twitter deal: on another front, the musk/twitter deal could be set to come under more scrunity, with US senator chris murphy calling on the commitee on foreign investment (CIFUS) to analyze the role that saudi prince alwaleed bin tabal has played in funding musks twitter acquisition, and what that means for the company moving forward

the ice bucket challenge on facebook

-between june 1-september 1, more than 17 million videos related to the ice bucket challenge were shared to facebook. these videos were viewed more than 10 billion times by more than 440 million people -the facebook data team, analyzed the viral activity seen on the platform related to the ice bucket challenge between june 1- august 17 -over 28 million people have joined the coversation about the ice bucket challenge including posting, commenting or liking a challenge post -2.4 million videos related to the ice bucket challenge have been shared on facebook -the spread structure is centered around boston: the maps below show the reach in the united states. many attribute the challenge to former boston college baseball player, pete frates, who was diagnosed with ALS in 2012, which could explain the concentration in boston -the challenge has now reached almost every country in the world, here are the top ten countries in order of participation 1) united states 2) aulstralia 3) new zealand 4) canada 5) mexico 6) brazil 7) germany 8) phillippines 9) puerto rico 10) india -public figured have generated substantial portion of the engagement aroound the challenge since june, even facebooks own mark zuckerberg & sheryl sandberg participated & nominated friends this week

why start a blog?

-blogging can be a fun & breeze hobby, a way to share your worlds with the world. it can also generate some serious income. here are some perks to making money from a blog: -you can work from home- or from anywhere in the world. blogging offers a sense of freedom that a full-time job might not. you can set your own hours & work as you need -if you know what your doing (and you will after reading this post) blogging can become a source of passive income. you put time & money in up front to create a profitable content, once its out there, it takes little maintenance -you can share your opinions, ideas, life hacks, expierences-almost anything you want-with the world -its fun! if you enjoy writing, blogging feels like work & more like a hobby -if blogging sounds like a fit for you, lets launch into our guide to starting a blog

Let's connect

-can you relate personally to any of these articles i have posted or feel similar to the way i do? -what personal sport are you involved in & for how long? -do you suffer from emotional or physical pain from your specific sport? -are you discriminiated against when participating in your sport? -what made you start your sport in the first place? -do you have outside external factors that lead to stress like family, friends or enviromental factors -any additional thoughts you may please share, or if you have any of your own questions you would like to share please do so, the questions i have asked are optional & just to get the ball rolling but i am highly encouraging responses & want to hear your thoughts so we can connect with one another

job titles common to news (contacts for digital editors)

-copy editors -news editors, desk editors, and bureau chiefs -managing editors -executive editors -design/layout editors -video, audio, photo & multimedia editors

breakthrough stars

-creators are the best beating heart of tiktok, driving culture & innovative content creation. in 2022, as we saw creators around the world entertain & connect with communities, as well as launch their careers on & off tiktok. we were remained by drew barrymore (@drewbarrymore) to stop & enjoy the rain & we fell in love with dylan mulvaney (@dylanmulvaney) who by sharing her expierence as trans woman has helped others in the LGBTQ+ community feel seen & supported. here are the creators & celebrities who hit new heights on tiktok this year united states 1) @dylanmulvaney: dylan mulvaney is a trans actress, comic & content creator. dylans viral series "days of girlhood" a documentary on tiktok of her transition journey, has reached more than one billion views 2) @pepperonimuffin kiersten uses tiktok to share her hawaiian culture with the tiktok community in a fun & entertaining way 3) @kervo.dolo kervo dolo is a comedian who brings out all the laughs with his various impersonations 4) @drewafualo drew afualo is best known as tiktoks "crusader of women" through her hilariously witty content & her authentic approach to calling out misogny via viral takedowns on tiktok 5) @shoelover99: ophelia nichols, known as mama tot to many of her followers, shares, warmth, support & positivity even in the wake of grief 6) @drewbarrymore: a ray of sunshine of tiktok, espcially on a rainy day, the actor, entrepreneur & talk show host gives followers & fans a unique peek into her life 7) @lupitanyongo: we cant get enough of lupitas day in the life videos, as she gives us sneak peeks into hollywood & fun glimpses into her life 8) @jaedangomezz & @karaleighcannella: jaeden & kara are best friends & the ultimate dancing duo who have originiated popular dance trends on tiktok, jaedan is the originator behind the viral dances for lizzos about damn time & ariana grandes 34 + 35 while kara is the originator behind the dances to conceited by flo milli & cry baby by megan thee stallion 9) @guywithmoviecamera: reece feldman is known as the gen z aficionado of all things film, tv, & entertainment. his tiktok account took off as he was working on set as a production assistant for amazone the marvelous mrs. maisel & he has since been tapped across major studious & streamers to create content for titles in production, new releases, premiers, & award shows, including the oscars 10) @richardjefferson: former NBA player turned gama analyst, richard spreads laughter to sports fans through tiktok, which often includes roasting himself & his colleagues around the world 1) @badbunny: among this years groundbreaking artists on tiktok, puerto ricos el conejo malo excited & engaged his fans by sharing special moments ahead of dropping his latest hits 2) @luvapedeiro with his amazing juggling skills, ecstatic goal celebrations & his winning catchphrase receba (recieve) brazillian football creator luva de pedeiros love for the game is infectious 3) @bayashi.tiktok: japanese chef bayashi, who has named among the foodies in the discover list of 2022, has won the hearts (&stomachs) of our global community with his fast paced & immersive cooking videos 4) @dylanmulvaney: dylan, a trans actress & content creator who is featured among the changemakers in the discover list 2022, hopes to inspire everyone through her journey as she takes trans stories mainstream 5) @astrosamantha #spacetok opens up to a new dimension, thanks to european space agency astronaut smantha cristoforetti, who takes us on out of this world adventures

advertisements

-dip your toes in the advertising waters by tapping into an ad network -an ad network acts as the middleman between you & advertisers. one of the biggest ad networks right now is google adsense. the tool automatically serves up to display ads. those are the ads you see along the sides of a webpage -the price advertisers pay varies, so theres no way to say how much you can make using google adsense, but youll get paid when a reader interacts with the ad. the reality is, you might not make a ton of money this way, but its a great start -we dont suggest plaguing your readers with ads. this is distracting & overwhelming-feels quite spammy. instead, opt to display one or two ads per page -this option is worth experimenting with to start. once you build up your audience, consider approaching advertisers directly for advertising partnerships

i am trayvon martin photo campaign were feeling an ambush emotions

-george zimmerman shot martin as the teen was walking home with a packet of candy a bottle of iced tea & had told police that he acted in self defense. those calling for zimmermans arrest we are wearing hoodies & waving signs, scattering skittles across city pavement -others like bowie resident enrique gibson jones, are creating art in hopes that it will send a powerful message -gibson decided to use photography to turn the ambush of emotions she said her community is feeling into a local awareness campaign -i believe my community as a whole is beginning to realize how this tradgedy could have happened to any of us children gibson whose son is pictured in the photo above, wrote in an email it has showed my husband & that i unfortunately as long as ignorance & hate exists our sons & even my husband could be another persons suspicious person in the future

step 6: promote your blog

-if your starting out, dont worry too much about promoting your blog just yet. your goal right now is to build your high quality content. but when it comes time to build your audience, weve got some startegies you can employ

qualities specific to writing for the web

-immediacy: less lead time; allows info. to be loaded quickly -permanency: material remains in place & accessible -capacity: ability to keep & show huge amounts of text & imagery -interactivity: more choices/material available on-site; linking to other material on other sites; tracking software; email

elon musk outlines final steps required to consummate twitter deal

-in an interview for the qatar economic forum, musk explained that there are three key issues that need to be resolved before he will proceed with his twitter takeover bid -those three elements are fake profiles: musk has repeatedly said that the deal cannot progress unless twitter is able to provide evidence to support its claim that fake account only make up 5% of its user base. debt financing: musk also needs to secure final funding for his $44 billion twitter offer. musk has committed to paying $33.5 billion in cash, with an additional $7.1 billion in equity financing commitments from investors. that leaves $3.4 billion which will come via bank loans, though the full details of how this will work have not been finalized, shareholder approval: lastly, twitter shareholders actually have to accept musks proposed deal, which twitters board has recommended that they do

slide into your story

-instead of using only words to tell the story of who you are & what you do add images! just because website design is trending toward minimalism dosent mean you cant have multiple photos on your "about me" page. use photo-based widgets like sliders, galleries & photo stacks to express your interests & persoanlity. many of these widgets also offer the option to caption each photo, which you can use to add some biographical info to the page while maintaining a clean design -budget friendly website packages -schedule a free consultation

musk outlines new $8 per month twitter blue package, including verification ticks for all

-it seems that elon musk wasent trolling when he suggested charging $20 per month for a blue verified tick -as per musk most recent tweets on his reformation of the platform, musk now says that theyre planning to offer verification ticks to all users for $8 per month, to combat the class divide in the app -taking on the class divide by charging people $96 per year to highlight the amount of expandable income that they have is a fairly odd take, but i guess when your worth $223 billion, everything is cheap, right? -but thats not all. if you are willing to pay for this new $8 per month, verification tier of twitter blue, youll get: priority in replies, mentions & search -ability to post long video & audio -half as many ads -paywall bypass for selected publishers

strengthening your profile

-its much more than a resume -write a concise and upbeat bio -make it searchable (keywords) -highlight your experience & expertise -tailor to fit your ideal position -seek out endorsements -check your grammar

ready to start a blog? lets do it

-many online resources claim starting & monetizing a blog is easy as pie. as you can see from this comprehensive guide, its rather indricate -at times youll get frustrated. youll look st the clock & realize its 4am youll feel like your out of ideas. but if your really passionate about your cause, keep going -its going to take time & patience, but so many people have made money from starting a blog, and we have faith you can too

musk gains more data on twitters bot presence, dorsey weight in on twitters current state

-musk & twitter are now in the evidence-gathering stage as the two teams prepare for trial -this week, musk & co had a small win with former twitter security cheif, peter 'mudge' zatko, leveling a range of acquisations against the company, including the suggestion that twitter has indeed deliberately lied about the presence of bots & spam in the app

elon musk mulls tender offer for twitter as an alternative path to take over the app

-musk explored alternative options, in case his initial offer of $54.20 per share is not accepted by twitters board -according to the lastest reports, musk is considering a possible 'tender offer' for the company, which would effictively bypass twitters board & put the decision into the hands of the companies shareholders

musk secures funding as more hits of his twitter plans slowly filter through

-musk has been busy shoring up investment, in order to fund his $44 billion takeover bid for the social media platform -in a new filing with the sec, it was revealed that musk has raised over $7 billion in funding commitments from a range of partners, including sequoia capital, binance, oracle chief larry ellison and saudi prince alwaleed

musk discusses his views on content moderation as twitter deal inches closer to completion

-musk has been slowly doling out more details of his twitter reinvigoration plan, which he believes will see the app grow its user count by 200% over the next three years, & being in 5x more revenue by 2008 -in an interview at the financial times, musk shared some new note on his twitter plans, musk feels that twitter has a strong left bias because its based in san francisco. musk view is that many twitter employees would not even realize this bias due to where theyre located -musk reiterated his plans to open-source twitters algortithm, saying that if he can, he would put the twitter algorithm on github and say like, "hey, anyone want to suggest changes to this? please go ahead" -musk indicated that, based on the evidence that hes seen, he would likely restore former president donald trumps banned account, as permanent bans, in his view, are not effective in the vast majority of cases

musk says twitter deal 'on hold' pending more data on the actual number of fake accounts in the app

-musks announced that his proposed purchase of the company had been temporaily put on hold pending additinal details from twitter to support its claim that spam & fake accounts represent less than 5% of its users

twitter to provide musk with it 'full firehose' of tweets

-musks legal team filled an official statement with the sec in which it explained that musk will not go through with his $44 billion takeover of the company of it twitters unable to provide evidence to support its claim that fake accounts and bots make up 5% of its active base

step 3: select a blogging platform

-now that youve got your domain & hosting down, its time to set up a blog platform. this is the tool youll use to build out your site & publish content -heads up: there are a number of blogging platforms to choose from. its easy to wade knee-deep into research, comparisons, & pros & cons. your going to want something thats fairly easy to navigate & manage but also supports the monetization of your blog -some of the most popular free blogging platforms for beginning include wix, weebly & wordpress -for this guide, were going to recommend word press. its easy to enough to use & navigate, & it wont limit your ability to create content & make money -and hey, were a little biased. we use wordpress to run the penny hoarder, & other major sites do too, including techcrunch, bloomberg, & disney, acording to the WP beginner blog -heres one quick note: make sure your downloading the software for a self-hosted wordpress blog at wordpress.org wordpress.com allows you to create a website, but its less customizable & more difficult to monetize -the good news is bluehost & wordpress work really well together, so dont worry about installing wordpress, playing with code or getting lost in your computers innards. after youve signed up for your bluehost account, you can install wordpress with a single click -if you have any questions along the way, bluehost has a great customer service team you can reach out to via chat or phone -now youre ready to get started with the fun part

get graphic with a timeline

-of course, we mean create an infographic about you for your author website! timelines are a visually intriguing & concise way to tell visitors the highlights of your life. use a timeline to give potential fans & followers a map of your educational, professional & publishing history. make it fun & include some not-so-pertient-to-writing but intriguing facts: if you write horror, perhaps include the day you discovered 101 uses for chocloate chips. set up your timeline the way you would create an outline for a story but this story is all about you

step 7: monetize your blog

-once you start feeling comftorable & confident it time to start thinking money -there are several ways to make money from blogging, you can sell your products or services, or you can sell ads & feature affiliate partners -heres what you need to know about monetizing your blog with ads & affiliates

writers: fun ways to design your "about me" page web design relief

-one of the most frequently visited pages on your authors website will be your "about me" page & luckily, that page dosent have to feature a standard author bio in a basic, humdrum presentation. at the web design relief, we know there are fun, new ways to design your "about me" page so that readers and fans can discover more about you as a great writing awards on your bookshelf? use engaging widgets and eye catching elements on your "about me" page to let your readers know -self publishing: schedule a consultation -traditional publishing: submit to our review board

take a look! videos & vlogging

-posting a video or videos to your "about me" page can help you create a more personal connection with your website visitors than is possible with just a written bio. you can film a welcome video or "listicle" video to tell viewers a little bit about yourself. you can even film weekly vlogs to keep your fans up to date on your writing, book signing events, reading or other ventures. now sure how to start? quickly lean the ins & outs of vlogging -its time to bring your "about me" page into the 21st century! this frequently visited page on your author website is the perfect place to showcase different mediums like audio, visual, or video posts. youll engage your visitors in a way that a few written paragraphs could never accomplish. and if you need help creating or updating your author website, schedule a free consultation with web design relief today

heres how to make your "about me" page stand out

-sharing off your social media posts is one of the most effective ways readers can lean more about you. your twitter feed, facebook timeline, instagram posts, & other social media will connect web visitors to your latest thoughts, activities, publication credits, events, updates & more in real time. use widgets & plug ins to offer live integration to your social media

share posts on social media

-social media platforms are a great way to get your words out to the world. think: facebook, twitter, instagram, linkedin, pinterest, tumblr, youtube -the best platform for your content will depend on your goals. if your relying on visuals, share a photo on instagram, if your in the crafting niche, pinterest could be a great resource -when starting out, dont feel like you need to create new social media accounts for your blog, you can simply share them on your personal accounts & see how they perform -add social media buttons on your site too, this will help your readers easily share your content. for this, youll need to explore a wordpress plug in. one simple & free option is simple share buttons adder -for context, heres an example of share buttons on a past st the penny hoarder, just below the headline: how the couple has made $160k from side hustles & counting

the campaign

-the british red cross worked with a company called channelflip to create seven original youtube videos. with one more on the way. rather than reach out to "typical" celebrities to drive the message home, they instead chose to work with brtish youtube stars: sprinkleofglitter, kickthepj, danisnotonfire, marcusbutler, pointlessblogtv, tomska & amazingphil. together, the red cross chanelflip and these popular youtubers, created a set of instructional videos based on a variety of different scenarios in which first aid could be life saving including self harm, chocking & passing out from alchol consumption. the campaign was supported by a dedicated facebook page and a new section of the red cross website

top 5 publishing tips

-start with a topic you care about: whether its thought leadership advice, insights on the days top stories or commentary on industry trends, a great rule of thumb is to start by focusing on a topic you are passionate about. for example, if you are in retail and feel strongly about the future of brick & mortar, like top voices honoree xoe leavitt, share your thoughts! if your stumped, a great source for inspiration is the linkedin daily rundown, where you can check out the days top professional news, trends & career tips see what peaks your interest & start there -cadence is critical: how often you publish content is key as it ensures that you remain top of mind with your audience, and reinforces your continual prescence as a thought leader. in fact two thirds 65% of top voices publish at least once a month. make sure to keep your posts regular, so your audience sees you as a go to resource now and into the future -timing is everything: its helpful to use a trending topic to make your content timely this one element can take it from a nice to browse to a must read. think about the current news cycle, an upcoming holiday or trending research and consider what might be useful to tie into the topic you want to explore. check out how some of this years top voices weighed in some of 2017s biggest trending topics. from best selling author adam grants take on diversity in the workplace, to ubers new ceo dara khosrowshahi announcing the companies shift in cultural norms -stay engaged: one of the top takeaways from this years list is that engagement is key interacting with your audience dosent stop when you hit "post". in order to keep your audience interested & involved, & to reinforce your thoughts & ideas, its important to consistently engage with your network whether its through video content, regular status updates, thoughtful comments on articles, and beyond. the top voices are well-known for replying to comments on their articles, fueling conversation & staying alive -get inspired: following worlds top voices on linkedin will give you the oppurtunity to gain insights into emerging trends, spark commentary & shed light on key issues. whether its on your morning commute, during your lunch break or for 10 minute mental power ups throughout the day you have access to the minds of some of the worlds best & brightest right at your fingertips

insight into best posting times on facebook, instagram, twitter, & linkedin

-the best time to post to reach your target audience is based on your unique audience, and their activity within each app. you can find some of these insights within the analytics tools in the various social apps, while you also need to expierement and test in order to see when your posts generate the best response -various factors can weight into this, like when your users are more active, when there most receptive to your messaging, what other content is being posted at any given time (which could clutter user feeds) the specific content that your sharing, algorithm, sorting -theres no perfect time for all businesses to post to any social app but if your trying to plan out your strategy, and your considering when you should be scheduling this annual report from the team at your sprout social can provide some guidance for your planning & expierements, to help you find the right times & cadences for your approach -based on usage insights gleaned from sprouts 30,000+ customers, the sprout social tram has determined the times when people are more engaged and active within each of the major apps -based on this, if you looked to post around these times, that could see you reach a wider audience but again, it takes expierementation & testing, this insnt a perspective gudie for when, exactly your business will see the best results necessairly -with all that in mind, here are the latest results from sprouts best times to post study , staring with facebook and when facebook users are most active in the app -note that all times are recorded in CST, but the relative insights, based on habitual usage, likely translate to your local time zone as well -as you can see in the above chart, according to sprouts analysis the best times on facebook are mondays through fridays 3am and tuesdays at 10am and noon -why 3am? well theres likely a lot of less compeition at that time and it could be that by posting in these down times, that could be the initial engagement spark that you need to reach more people throughout the day -facebook is also used by people around the world, in different time zones so there may be additional interaction coming from other regions which again could help to kickstart your post activity -early mornings, and between 9am and 12pm on weekdays seems to be when facebook users are most active, so that could also be a ripe testing ground to start with for your post expierements -sprouts team says that tueadays through fridays are the best days to post, while you want to avoid saturdays entirely. fewer people logging in on weekends, maybe or maybe engagement rates, overall, are low, on saturday & sunday -sprout says mondays at 11am tuesdays & wednesdays from 10 am to 1pm and thursdays & fridays between 10am and 11am are the best times to post on instagram -so mid morning seems like the instagram sweet spot, which could be great insight for your planning, and maximizing your instagram engagement -the report dosent specify whether this relates to stories & regular feed posts, though this would likely be focused on feet posts in particular, but even so, it could also be worth testing stories along the same lines to see what sorts of results you get -in terms of best days, sprout says what tuesdays & wednesdays see the most IG activity, while sundays are no good -finally sprout analysis suggests that tueaday between 10am and noon is the best time to post on linkedin -weekdays between 7am and 3pm look like they see pretty good linkedin activity overall, so there would be a few opurtunities within there, and it could be worth trying out different posting schedules to see what works and what dosent -in essence, im not sure theres anything truely definitive here though it would be worth trying the tuesday mid morning timeslot based on this advice -the best days to post to linkedin are wednesday and thursday while unsuprisingly the weekends see far less linkedin engagement -again, these notes are not perspective they are not to say that 'you must post at these times to see the most enagement in each' this based on a sample pool of tens of thousands of users, and based, on those insights posting within these time periods could help you see more engagement, and drive more response with your updates -but its individual, its different for every brand, every audience, and youll need to test & expierement to find what works best -but they could be a good guide, and it could be worth changing up your posting process in line with this data to see if your numbers go up

elon musk takes control of twitter, cuts several execs

-the elon musk era at twitter has begun, with musks $44 billion takeover of the company finally closing late thursday night -and musk wasted no time getting to work, firing several top execs, including CEO parag agrawal, chief cinancial officer ned segal, and the platforms head of legal policy, trust, the building, the people said" -the new york times has reported that general counsel sean edgett has also been informed that his services are no longer needed

Word Count

-the number of words within a post or a document -most word processing software, like microsoft word and google docs offer a tools option that you can select to provide you with the charecter count. you may just need to highlight the words you want counted

all twitter offices closed as hundreds of employees resign

-the twitter CEO employees until thursday to decide whether to leave to or commit to an extremly hardcore culture -twitter office are shutting down & employees are leaving in droves following an ultimatum from elon musk on wednesday that ceo asked twitter employees to either commit to an extremly hardcore culture at the company that involves long hours at high intensity or leave with severance the verge reported. anyone who did not sign the pledge by 5pm ET Thursday would reportedly recieve threw months of severance pay the washington post reported -hours before the curtain call, hundreds of resignations rolled in, according to the new york times & as waves of employees opted for three months severance pay, twitter later announced via email that it would close their office buildings & disable employee badge access until monday -before the thursday deadline, musk & his advisors held meetings with critical twitter employees in an attempt to dissuade them for leaving, reports say. he also seemed to retreat on his stance on not allowing people to work from home in confusing messages about the companies remote work policy -the twitter exodus follows the growing list of changes that have fallen on the company since musks $44 billion takeover, earlier this month, musk fired top executives slashed off half on the workforce, & fired any remaining staff who dared to bruise his ego on twitter -while musk framed wednesdays 36 hour notice to leave or commit to a breakthrough twitter 2.0 as a way to give the company a compeititive edge, the action is most likely an attempt to cut costs as the possibility of brankruptcy looms closer -as word of the dire situation inside twitter dpread, #riptwitter & #goodbyetwitter were the top trending hashtags as users took the moment to reminisce on fond memories on the social media platform before the lights went out. many also shared links to other more reliable services like instagram, twitch, youtube & twitch -although musk had tried to mitigate the hemorrgaging staff by brining in engineers & managers from his other companies, tesla included, many of them are unfamiliar with the internal mechanisms of social media, report state -the future of how twitter will maintain its ability to handle misinformation & operate day to day is unclear as the thousands of employees have left in such a short amount of time -the number of engineers required to operate twitters ciritcal systems are down by two or even zero the washington post reported, i know of six critical systems (i like serving tweets levels of critical) which no longer have any engineers, a former employee told the post. there is no longer have any engineers, a former employee told the post. there is no longer even a skeleton crew manning the system. it will continue to coast until it runs into something & then it will stop -shortly after a news of the lastest departures, elon musk tweeted, how do you make a small fortune in social media? start out with a large one

the hitmakers

-tiktok is a playground where artists propelled trends to the forefront of culture & inspire us with their boundaries creativity this year. music by popular artists like lizzo & bad bunny took over our for you feeds & the charts, with the help creativity of the tiktok community. these are the artists who captured our communities ears & eyes with the most video views throughout 2022 united states 1) @lizzo the self proclaimed queen loves tiktok & tiktok loves her back 2) @bellapoarch bella continued to build in 2022, releasing her debut ep 3) @badbunny it was definetely not un verano sin bad bunny, as several songs from his smash hit album trended this year 4) @charlieputh what if there was a song 5) @dojacat another massive year for doja cat, who sampled elvis & collabed with post malone 6) @selenagomez she used tiktok to introduce the world to her friends & family & show off her favorite memes 7) @nessabarret the 19 year old singer took us behind the scenes of the life of a burgeoning superstar 8) @yunggravy the proud minnesotan elevated his game this year scoring a major betty (get money) 9) @billieeilish uses her account to show off her irreverant personality (& sterling singing voicez0 10) @meghantrainor: the hitmaker made us look with glimpses into her personal life

tayvon martin, 10 years later: teen death changes nation

-trayvon martins final night began with a conveniance store run, a quick trip for candy & something to drink. it ended in a confrontation with a neighborhood watch volunteer, a shot fired, the 17 year old dead on the street -it might have been expected to end there the violent deaths of black teenagers have rarely drawn even fleeting attention -but the killing of this baby faced hooding wearing unarmed youth at the hands of a stranger still reverbrates 10 years later in protest, in patisanship, in racial reckoning reactionary response, in social justice & social media -"it was the thing that broke everyday, all at the same time," said nailah summers polite, co director of dream defenders & organization founded in florida during the protests following martins death -were the trayvon martin generation, we are the people who were moved into actions because of it -it happened on feb 26, 2012 martin was visiting his father in a gated community in sandford florida a suberb of orlando. walking on the way back from the store. he was eyes by george zimmerman then 28, a member of the communits neighborhood watch -the initial police report said zimmerman called authorities to report a suspicious person, a guy who, he said, looks like hes up to no good when zimmerman said he was following the man, a dispatcher said, we dont need you to do that. but armed with a gun, zimmerman got out of his car -in the confrontation that followed, zimmerman would tell authorities, martin attacked him, forcing him to use his gun to save himself. zimerman was allowed to go free -from the start martins parents, sybrina fulton & tracy martin, were outraged. they questioned zimmermans account. had their son had been profiled as suspicious merely because he was black? zimmermans family was adament that their son & brother, who identified as hispanic was not racist -as media attention picked up in early march, others joined in, first locally & then far beyond -for many black people, the idea that trayvon had been profiled because of his race hit a nerve, echoing their own expierences in all walks of life. in his death they saw their own vulnerabilities -it felt like, oh wow i cant walk down the street, even in the realm of my everyday like normal happenings that could have been easily been me, said jonel edwards, another co director of dream defenders -it was espcially jarring in 2012, when the occupant of the white house was barack obama, the countries first black president. his election had some insiting that america had turned a real corner in its troubled racial story; even make skeptics thought there had been progress - & yet martin was dead. the united states had elected a black president & had a black attorney general, & they are still killing us & not even arresting the killer we all saw our kids were still vulnerable said the rev al sharpton, who early on met with martins family & their attorney ben crump as they worked to draw more attention to his death -for many years police killings of black people like amadou diallo in 1999, seam bell in 2006 & ramarly graham, just weeks before martins death had caused outrage. but zimmerman was not law enforcement said jenner furst co-director of the documentary rest in power the trayvon martin story -this person did not have a badge he said this person had not been trained how to operate a firearm in the case of an emergency & not been trained in conflict management, had no skills for determining who is & who isnt the risk -said sharpton i think the fact that it wasent a real police officer made it even more egregious that authorities didnt take action. here is a wanna be security guard theres no reason for relectance here -as word spread of martins death many looking to speak out turned to the digitial space. social media had already shown its potential as a platform for protest, & now the trend went into hyperdive -kevin cunningham then a 31 year old graduate of howard unitiversities law school who was working as a social media consultant for a muslim organization, had been intrigued by the power of social media since he saw the role it played in the 2011 egyptian revolution, he posted a petition on change.org calling for zimmermans prosecution, & it soon had about 10,000 signatures -that number increased expotentially when he turned the petition over to martins parents, who made a personal plea for support for zimmermans prosecution. celebrities on social media encouraged people to sign. in the end, more than 2.2 million people signed on to the peition -it was the right place & time as far as that adoption of social media & just sort of the right eregious case that was able to touch peoples hearts cunningham said detactors were many. social media brought together multitudes for protests like the million hoodie march, as well as countless celebrities & everyday folk who posted images of themselves wearing hoodings with the hashtag, i am trayvon martin -among them: lebron james, then playing with the miami heat, who posted an image of him & his teammates wearing hoodies, their heads bowed -obama himself was drawn into the furor, framing it in terms no other president could -i can only imagine what these parents are going through & when i think about this boy, i think about my own kids obama said -if i had a son hed look like trayvon six weeks after the shooting, zimmerman was charged with second degree murder he would be acquited the next year. but the fermet unleashed by trayvon martins death did not stop -the verdict inspired a facebook post written by alicia garza, a hashtag created by patrisse cullors & a social media startegy superheaded by ayo tometi & the result was black lives matter, a movement to combat racism & racial violence against black communities -& many of the same demonstartors increased by martins kiling took to the streets to protest the death of micheal brown 18 & unarmed, killed by a police officer in ferguson missouri in august 2014, just weeks after eric garner, also unarmed, was killed by police in new york city -the moment of trayvon martin really opened our eyes, said edwards of dream defenders, adding there was much more of a general consciousness that had started in 2012 that then erupted in 2014 -then the 2020 death of george floyd, killed by minneapolis police, brought out a wide range of people around the country & the world -when the george floyd tradgedy happened we all saw that played out with trayvon film director furst said & so many people said never again this cannot happen that way again -but that public anger also inspried a reaction. there have been those who took expectation to obamas words of affinity to martin & saw the protests as anti police chaos & disorder -others acknowledge that martins death & its aftermath changed the country, but question whether the change was even remotely suffcient -sharpton, while dissapointed that there has not been more federal legislation put into place said a cultural change has happened -he pointed to the case of ahmaud arbery, the 25 year old black man chased & killed in 2020 by three white men who saw him running in their georgia neighborhood. the shooter in that case also claimed self defense, but an almost entirely white jury found them all guilty -i think trayvon shifted the culture where people started looking at things a little differently & nothing to me personifies that more than arbery sharpton said these two young men, i think are the two pillars where we are on race

twitter provides new insight into how it detects fake accounts

-twitter is now trying to use the media to negate another anticipated pushback from elon musks team, in regards to its claims that only 5% of its active users are fake -twitter held a briefing with reporters in which it gave more context as to how it policies fake & spam accounts, and removes such from the platform -as reported by reuters: "twitter removes more than 1 million spam accounts each day, executives told reporters in a briefing on thursday, prividing new insight into efforts to reduce harmful automated bots as billionaire elon musk has demanded more details from the social media company" -twitter has long reported that fake/spam accounts only make up 5% of its active users figures, but musk has loudly, and publicly, refuted this & has called for twitter to provide more evidence in order for the deal to progess

getting noticed on linkdin

-use hashtags, tags, keywords -comment & reply regularly -you can also like and react -post your own content + twitter -become a mini influencer -share leads via posts

build an email list

-want to let people know when a new post has been published? or deliver great cross-stitching tips to their inbox? build out your email list to gain loyal subscribers -there are a number of tools for this, but one of the most popular thats been around for while is mailchimp. start with its "forever free" plan which allows you to send up to 12,000 emails per month & maintain 2,000 subscribers in the account -you can build up your subsciber list & design your emails right within the platform -mailchimp put together a beginners guide, so check that out for all the nitty-gritty detail

evaluate a sites bias, ask yourself:

-what goals/objectives does this page meet? -how detailed is the information? -what opinions (if any) are expressed by the author? -how is the information presented? you need to: -determine if page is a mask for advertising; if so information might be biased -view any web page as you would an infomercial on television. ask yourself why was this written and for who

evaluate a sites currency, ask yourself:

-when was it produced -when was it updated? -how up to date are the links (if any)? you need to: determine how many dead links are on the page -determine if the information on the page is outdated

write guest posts

-which other blogs or websites do you like in your niche? think big & small (but the bigger the better), and reach out to see whether you could contribute a guest post. many sites are open to new, quality writers covering interesting topics. then, you can link back to articles on your blog within the post -this will help you gain exposure with an audience thats already into your topic -remember suzi whitford, the stay-at-home mom who started her own blog? she wrote a guest post for the penny hoarder that recieved more than 20,000 views & helped draw more readers to her website

creating your profile

-write: write the bio -note: note your experience -address: address work/internship goals -accentuate: accentuate your skill sets

the basic components of a profile

-your bio -work experience -profile picture -background photo -links to work (samples or portfolio)

your homepage

-your homepage is arguably the most important page on your blog here, youll want to clearly define your brand & the topic of your blog. tell readers why they want to sick around. think about these questions when drafting the text: why should someone read your content?, how is the information going to help them? what expertise and expierence can you offer?, how is your content different from similar blogs? -dont be afraid to show some personality and use your voice. people want to feel connected to you like they know you

United States

1) @amauryguichon constructing a very large chocolate giraffe 2) @chipmunksoftiktok squishy back after hibernation 3) @rosalia you can say alot with the way you chew gum 4) @blondebrunetteredhead a deadpan take on jiggle jiggly by the leads of riverdale 5) @little.blooming.women "im just a baby" 6) @schmoyoho the beloved corn kid gets remixed 7) @lizzo lizzo helps us learn the chereo for about damn time 8) @itsmrfinn a teachers eleaborate yearly school musical reveal 9) @jimmydarts helping tom to get back on his feet 10) @meltandpour the ultimate showdown lava vs ice

10 free keyword research tools (that arent google keyword planner)

1) google trends: google trends visualizes the relative search popularity of a keyword over time. for example, if we look at the term "costumes" for the past five years, we see that popularity spikes every october. this is because of halloween but how is this useful for keyword research? for starters, it can help you plan your content calender. lets assume you sell costumes online. publishing or republishing a list of the "10 scariest halloween costumes for 20XX" each september when apple launches a new iphone of you run a tech blog, it would make sense to update and republish any related posts every september. going neyond content calenders, trends can also help avoid targeting the wrong keywords take a look at these two: apple watch series 3 (KD 26) (120K) volume, and apple watch series 5 (KD 51) (25 K) volume. if you could only create content for one of these keywords, which would you choose? itd be the one with the highest search volume right? not as fast, because search volumes are averages taken across many months or years. if we check data for the past 12 months only in google trends, we see that searchers for "apple watch series 5" recently overtook those for "apple watch series 3" so if you were running an ecommerce store and had to prioritize one of these keywords, it would almost certainly be "apple watch series 5" after all, searchers for the series 3 are only going to decrease as time goes on 2) keyword generator: keyword generator finds up to 150 ideas for any seed keyword. for example, if we search for "bitcoinn" we get one hundred keyword ideas containing that word along with their estimated monthly search volumes. for the first ten keywords on each list, we also show the keyword difficulty (KD) score. this is a number between 0-100 that estimates ranking difficulty generally speaking, the higher it is, the more backlinks youll need to rank. sidenote: keyword difficulty (KD) dosent take anything else into account besides backlinks. its important to take content quality, search intent, and website authority into account when assessing ranking difficulty. learn more in this post. note that search volumes and KD scores are relative to the chosen country, which is the united states by default if your looking to rank elsewhere, just choose from one of the 170+ countries from the dropdown. you can also use the keyword generator to find keyword ideas for Bing, Youtube, and Amazon. just switch engine at the top of the page. sidenote, keyword generator is not the only free SEO tool by Ahrefs you can find more tools here 3) keyword sheeter: keyword sheeter pulls thousands of autocomplete suggestions from google. to get started, enter one or more seed keywords & click "sheet keywords". if you want to generate a lot of keyword ideas first, this is the tool for you. it pulls around 1,000 ideas per minute and you can export the results for free in one click. the only downside is keyword sheeter is that its quite basic. it dosent show search volumes or trends data, and it dosent group keywords as keyword planner does. but it does have one other notable feature: positive & negetive filters. the easiest way to explain how this words is to show an example. so lets add "how" to the positive filter. now it only shows queries that contain the world "how" informational keywords that might make for good blog posts. the negetive filter does the opposite & excluded queries containing certain words. this is useful for eliminating anything irrelevant. for example, if you run a tech blog & scrape results for "apple" then you probabley only want to see keywords relating to apple to company, not the fruit. so you could excuse keywords like "pie", "crumble", "fruit", and "cider". keyword explorer dosent just pull more keyword ideas. it also shows SEO metrics like monthly search volume and keyword difficulty (KD) 4) answer the public: answer the public finds questions, prepositions, comparisons, alphabeticals, & related searchers. confused? lets tackle each of these one by one. well start by entering a "seed" keyword lets stick with "protein powder" the first thing youll see are questions. these are search queries containing who, what, why, where, how, which, when, are, and is examples: what protein powder tastes best? how protein powder is made, are protein powders fattening?, when does protein powder expire? youll see a visulaization by default, but you can switch to a regular list. next up, we have propositions for can, is, near, without, with, and to. there are search queries that fit the seed preposition ----format examples: protein powder versus meat, protein powder or chicken breast, protein powder like quest and finally, we have alphabeticals & relates. alphabeticals are google autocomplete suggesstions. & related well who knows? in my expierence, the number of suggestions in the related category is almost always -20 i have mo clue how it derives those keywords. but it does kick back a few gems from time to time. but where does ATP get its data from? as far as were aware, that would be google keyword planner & google autosuggest. sidenote: all data is exportable, to CSV. no need to register or log in. looking for more question-type suggestions? answer the public gives 160 question-type queries for the phrase "cat". if we plug the same seed into ahrefs keywords explorer, we get 626,728 keywords thats 3,000x times more. of course were flexing our big data muscles here. for most people, answer the public has more than enough keyword suggesstions. but when your site grows bigger, theres always keywords explorer. 5) keyword surfer: keyword surfer is a free chrome extension that shows estimated global & monthly search volumes for any query typed into google. sidenote: keyword surfer works much the same way as another popular extension called keyword everywhere. this tool used to be free but recently switched to a paid model. keywords surfers developers have promised to keep this tool "100% free forever". right now, keyword surfer shows local search volume estimates for 19 countries. these include the united states, the united kingdom, canada, brazil, france, & germany. theres also an option to turn search volumes on or off. that said these arent true global search volumes. its the total sum of searchers from the 19 countries currently in their database. beyond this, the extension also adds search volume estimates to the autocomplete results: and shows 10 "similar" keywords in the search results: the only downside is that theres no way to get search volumed to bulk. that said bulk research isnt the aim of this extension. its more for assessing queries as your browse the web 6) keyworddit: keyworditt is a unique tool that pulls keyword ideas from reddit. enter a subreddit, and itll mine the titles & comments of threads to find up to 500 keywords. this toll is a fantastic starting point if you know little or nothing about a niche. for example, if you want to start a blog about paleo dieting but know nothing about the topic this tell you that paleo dietars care about things like: low carb meals, slow cooker recipes, grass-fed produce, etc. it also tells you what kind of language they use to describe such things. beyond ideas, the tool pulls estimated us monthly search volumes for each keyword. that helps give you some idea about the popularity of each subtopic. to learn more about a keyword, hit the "content" link to pull up the threads in google that the keywords were derived from. want to find content ideas fast? paste interesting keywords from keyworddit into keyword sheeter & ahrefs keywords explorer. for example, if we paste "red yeast rice" into keyword sheeter, we see ideas like: red yeast rice benefits, does reed yeast rice lower your chloresteral, does red yeast rice thin your blood, can red yeast rice make you tired, how much red yeast rice should you take a day. these may be good ideas for individual blog posts, or even for a "complete" guide 7) google search console: google search console helps you track your websites performance in organic search. this means it shoes a lot of data about the keywords that you already rank for. for example, take a look at the "search results" report from our account. it shows the keywords that have sent the most traffic to the ahrefs blog over the past three months. lets toggle the "average position" and "average CTR" columns. these show each keywords average ranking position and click-through rate. you can get alot of useful insights from this report. for instance lets say that your getting a lot of traffic from a keyword despite ranking in position 3-10. you may want to focus on ranking a higher for that instead of targeting new keywords. if your CTR from low to high. this often uncovers keywords that youre ranking for but never targeted. if any of these have with a new page. for example, we rank in position 8 for "most searched person on google". the page that ranks for this keyword is our list of the top 100 google searchers. this is only a sem-relevant result for this keyword. we may rank higher with a blog post about the most googled people not things 8) questiondb: questiondb finds the questions people are asking about a specific topic. it pulls these from a database of 48M questions are sorted by popularity, but you can also sort by topic. this is a super useful feature because it also groups questions together, for instance, lets search for "protein powder" and sort by topic. all questions about vegan protein powder are now grouped together. some goes for those about keto protein powders: this is useful when writing blog posts, as it helps you understand which questions to answer. speaking of answers if you check the box to "show source link" a clickable link appears next to each question. this takes you to the threat itself. if you browse the comments, you can find answers fast, which speeds up content research. all questions are exportable to CSV at the touch of a button. 9) bulk keyword generator: bulk keyword generator is a keyword research tool for local seo. it generates keywords based on industry tape. to start, follow step 1 choose a business type from the dropdown. you will then see a list of keywords relevant to the services or products you offer. for example, lets see "Plumber" as the business type. we see queries like hot water installation, gas installation, drain cleaning, and drain relining. now, most businesses that offer these services will mention so on their website. but many fail to create or optimize individual pages for these service-type queries. to illustrate, take a look at this plumbing companies homepage; it states that they offer drain reclining services, yet they dont have a page about this service. as a result, there outranked by those that do. in step 2, the tool that appends the chosen services with locations (London) however, this isnt particularly useful because it dosent reflect the way people actually search. for instance, most londoners wouldent search for "drain reclining services in london" theyd search for "drain relining" or "drain relining services". google serves local results either way, & the latter is quicker. this is also why theres often little or no volume for such terms in tools like ahrefs keywords explorer. so heres a smarter idea: copy a handful of service-type keywords from the tool that apply to your business: paste a list into google keywords from the tool that apply to your business; paste a raw list into google keyword planner; set the location to a relevant city or area. for example, lets type "drain relining" into keyword planner & set the location to nottingham. there are 10-100 monthly searches. 10) google: google is perhaps the most powerful keyword research tool on the planet. theres the autocomplete feature for generating an almost infinite number of keyword ideas. but thats only the tip of the iceberg when it comes to using goole for keyword research. for starters, take notice of the "people also ask" box that shows up for some searchers. people also ask: what is the best protein powder? what does protein powder do? are protein shakes bad for you? what is the best protein powder for weight loss? these are questions that google knows searchers are asking and what to know the answers to. and heres a quick trick: click on any of these questions, and google will load more. people will ask: what is the best protein powder? what does protein powder do? are protein shakes bad for you? what is the best protein powder for weight loss? do protein shakes help you loose belly fat? can i lost weight by drinking protein shakes? is protwin powder bad for your kidneys? does protein powder make you gain weight? does protein make you fart? is it bad to drink protein shakes everyday? is it bad to drink 2 protein shakes a day? how many protein shakes a day? should you take protein everyday? should i drink protein on rest days? keep doing this, & you can generate an almost infinite list of questions people are asking. but googles use as a keyword research tool dosent end there. lets say that theres a keyword you want to rank for. there are alot of factors at play when it comes to SEO, but one thing is certain: if you want to rank, then your content needs to allign with search intent. in other words, dont try to rank a gym homepage for query like "how to lose weight"? people who perform that search arent in buying mode. there in learning mode. google is your best friemd when it comes to understanding search intent. just look at the search results & the presence of SERP features. for example, imagine that were an email marketing tool & want to rank for "email marketing" looking at the search results for the query we notice two things: first theres a featured snippet. this is almost a sign of informational intent. searchers are in learning mode & want to see blog posts & guides, not product pages. second there are quite a few beginners guides. that tells us that most searchers are email marketing nobs who want to learn the absolute basics of email marketing. so thats what we should create if we want to rank for this keyword. now, if we search for something totally different like "dress" we see the opposite: all the results are ecommerce product or category pages, & google even shows shopping ads this tell us the searcher is in buying mode. bottom line? dont overlook google as a keyword research tool. keyword research is about more than just finding keywords. its about understanding who is searching for them and what they want to see.

forms of structures of web writing

1) keywords: words within the text that tell reader what its about; keyword links lead to other sites & info 2) short paragraph 3) indentations 4) bulleted & numbered lists 5) labels (one or two words that indicate overall organization of site) 6) headlines (more complete, dont repeat headline) 7) intros & summaries (one or two sentence paragraph that tries to sell vistor on reading article) 8) subheads (line of type w/ in body copy, informs reader whats coming next; breaks up copy)

next steps part 2 for blogging: testing it out

-brainstorm your concept -choose one theme for a test run -experiment with free platform options -map out your first few posts (planner) -consider hiring/collaborating an intern or outside help

next steps part 3 for blogging: initial content to consider

-about me -introduction to site/blog -introductory post -whats in it for the reader (WIIFM factor) ? -remember: photo credits, captions, subheads, tags, keywords

twitter saw an immediate visible & measurable spike in hate speech after elon musk takeover researchers find

-after months of contention between elon musk & twitter executives over his bid to own the company, the tesla founder was officially given control on friday. but as the new leader emerged at the helm, the platform was a massive spike in hate speech a new study found -researchers from montclair state university found that the 12 hours immediately following musks ascension to ownership saw a much more hostile enviroment on twitter. the team looked at tweets fiilledd with vulgar & hostile rhetoric aimed at people based on their race, religion, ethnicity & orientation such as the n-word k-word, & f-word to find out just how bad it got -& what they found was an immediate, visible, & measurable spike -in the week leading up to musks acquisition, researchers said there were no more than 84 hostile tweets an hour on the platform. but from midnight on october 28 the day musk took ownership to noon the next day, there were 4,778 hate filed tweets. that accounts for more than 398 tweets an hour, about 4.7 times higher than the seven day average leading up to that day. the potential reach for those tweets was more than 3 million, researchers found -researchers also said there was an increase in negetive sentiment, with more than 67% of the tweets sent after musks takeover having a negetive tone -in sum, the content & tone of twitter posts became measurably more oriented towards hate speech on the day elon musk became ceo of the company with significant reach attained for this hate content the study says -yoel roth, twitters head of safety & security has also confirmed an increase in hate speech. on monday he tweeted that the company as seen a surge in hateful conduct & removed more than 1,500 accounts. a graph he shared a total impression of tweets with at least on slur shows that the increase kicked off on friday very shortly after the musk acquisition was announced. it appeared to spike between saturday & sunday -roth described the surge as a short term trolling campaign with many of the accounts they removed stremming then repeated bad actors on saturday he said is an example that more than 50,000 tweets that used a particular slur were issued by just 300 accounts, most of which were inauthentic -these issues arent new & the people targeted by hateful conduct arent numbers of data points. were going to continue investing in policy & technology to make things better, he tweeted -while monclair researchers made it clear that the acquisition saw an immediate increase in hostile language on the platform, what remains murky is what specifically caused it. musk has long said that this ownership of twitter would come with fewer restrictions, but researchers said its speculative to know whether his potential policy changed would have caused the spike -its possible however that based on his sentiments users resorted to the language its possible, because they assumed they would no longer be banned or suspended from the platform. its also possible that having an unmoderated platform was potentially a source of excitement, researchers said -musk has not explicity said what he will be tolerated on the platform since the surge began, although he has retweeted ruths statements about the surge. on friday musk said that twitter will form a content moderation council with widely diverse viewpoints & that no major content decisions would be made before that council can convene -twitter will not allow anyone who had deplatformed for violating twitter rules back on platform until we have a clear process for doing so, which will take at least a few more weeks musk said tuesday night. twitters content moderation council will include representaties will widely divergent views which will certianly include the civil rights community & groups who face hate fueled violence

editing for audiences

"today editor sculpts & reformats information for many presentations to many different audiences. when all is said and done, editors must be sure that messages conform to the correct style before going to intended audiences (johnson yopp, pg 51)

blogging self assessment

-areas of expertise -your picks -end goals

intro to site

-cheerconnections is the name of the fun & interactive platform i have created for athletes specifically at the high school & college level. they can share their expierences based on their specific sport & connect with others when sharing their sports as the platform creator. i am personally hoping to form connections with others i have been an athlete for most of my life participating in cheerleading. although, it is fun for me to be a cheerleader, what many people may not be aware of is the mental & physical demands that come with cheering & the tool it may take on your health. athletes are constantly told to be strong & push through the pain they may endure as they arent percieved by others in weak & vulnerable. however, by pushing themselves to the limits & perservering through the pain, athletes can cause permanent damage to their bodies -personally as a cheerleader for many years, i have expierenced long lasting physical & emotional damage. i have a finger on my hand that is permantely crooked from a cheer injury. i also have siatoca from injuring my back at cheer. i often expierence anxiety & a sense of insecurity worrying if i am good enough or as good as my teammate. these feelings developed from my coaches in the past threatening me that i will be dropped from the team if i dont bring in my very best performance to win a medal. i realize now as an adult that participation in sports is not all about winning -the reason i originally started participating in cheer was because my friends were involved & expressed to me how much happiness & fun energy it brought into their lives, enlightening me & persuading me to sign up & become a cheerleader. the moment that i decided to transition from the recreational league to a competitive team, i realized cheer was no longer fun but anxiety driven & stressful. i often felt alone expierencing these feelings, & thought perhaps i was the one being dramatic for frequently having these feelings when it came to the sport. many of my coaches were yelling at me for a reason. these were self-doubts running through my head. when i had a reality check & spoke to other athletes on my team, they spoke about how they felt the same way. they wished someone had come & talked to them earlier about their feelings. as they didnt feel so isolated in feeling that way. this is the purpose of the blog. to give athletes a safe space to talk about their feelings & connect with others from various ages, backgrounds, & sports so everyone can come together, relate to one another & most importantly establish those connections -my overall goal of the platform is to share my own personal story & have others relate to it & to one another so no one will ever have to feel alone again. oftentimes, athletes face discrimination regarding their race, gender, & overall cultural background & i want those individuals to come forward & share their personal expierences & what issues they are forced to deal with on a daily basis. there will be subsections to my blog emphasizing emotional & physical strains, on sports, sports through a pandemic, & LGBTQ in sports. athletes can respond to those subsections topics that they personally relate to or even create their own post that others can respond to. its all about sharing expierences & forming those personal connections. perhaps speaking about the struggles athletes go through & sharing their expierences will make those struggles more managable & help build resilience. if you want to make new friends & form connections then engage in this platform as it is designed to unite athletes in all sports & form those connections with others while embracing one another & building strong relationships

breakout creators

-many of the 2022 breakout creators, meanwhile are finding their niches within putting a fresh spin on Minecraft trends & finding humor in pop culture his 1) nichlamo 2) airrack 3) joojnatu eng 4) shangerdanger 5) david the baker 6) kat 7) dayta 8) devin caherly shorts 9) mdmotivator 10) charles brockman iii (the only cb3)

blogging in the age of social media introductions

-my background (magazine/publishing, advertising, education) -meeting the group

step 5: start writing

-ready to create content? lets review some of the most important pages on your site

join in on the online convo

-respond to news items and trends posted by linkedin editors

social media drives publicity in Trayvon martin case

-the shooting death in florida earlier this year of an unarmed african american teenager trayvon martin, by a white hispanic neighborhood crime watch volunteer, george zimmerman, sparked demonstrations across the united states, particularly within the black community. much of the attention the case has recieved has been driven by social media -across the united states, african americans mobilized in memory of 17 year old trayvon martin. & in protest over the fact that the man who shot him & intially avoided criminal charges -early on, african americans using social media kept the story alive, rather than the popular press -"the minute you get a message out there that has engagement that gets people imaginations fired up or gets their emotios or passions stoked, its going to go beyond your network because you may have your 130 facebook followers but each one of has 130 of their own so the message can spread like wildfire said micheal stricker, director of social media with the internet marketing firm webimax -during one week, more than a million people signed an online petition & numerous messages appeared on social media sites calling for the arrest of george zimmerman, the neighborhood crime watch volunteer who told police he shot martin in self defense -even on college campus, like howard university in washingtom, students used twitter, facebook & other social media outlets to communicate & even organize demonstrations -"it hit close to home for a lot of students here because they are not much older than trayvon martin martin when he was killed. so they (the students) wanted everybody to know about this story & how they felt it was simply an injustice to a young black man," said ingrid sturgia is an assistant professor of journalism at howard university. she says young african americans often use social media to draw attention to social causes. -i think it is one of the best tools today to help people get out the messages that they want to get out depending whether it is racial injustice or whather it is to support a cause," sturgis said -a pew research study says blacks use mobile phones & other devices to gain access to social media sites in larger numbers than americans overall -"these conversations have always happened, but they have been in the barber shop or they have been in the drug store or they have been on the street corner. i think what is happening now is social media allows us all to see that conversation & hot it has manifested in a more tangible way & it increases our awareness," said david johnson, a jouranlism professor at american university in washington -social media have been used to publicize our cases involving race & sturgia sees the trend continuing -today you dont dont have to be a part of an organization to get your voice out there. i think that social media is going to increase in the number of ways that people can get their message out & how much attention & whether or not you can make change & i think it is going to take a greater role in doing that," strugis said -other analysts predict social media among african americans will spile again when george zimmerman, the man accused of killing trayvon martim, goes on trial

16 blogging tips for writing fresh content & attracting readers

1) keep your content fresh: dont blog about what everyone else is blogging about. respond to a buzz topic with your fresh perspective, drawing on your enterprise. give folks something to think about that they wont find anywhere else 2) avoid politics, religion, or anything that might offend your readers: if none of these are your enterprise (learned this the hard way) 3) one more time with emotion: consider what your audience cares deeply about & revisit those topics often. encourage, inspire, cajole 4) use reporting techniques: can you back that up with a fact? then go ahead. trends, statistics, news, & current events are all most interesting with a few facts sprinkled in 5) demystify whenever possible: the tip & list forms work well for this 6) offer round ups: of your best previous posts 7) optimize your blog: use feeds that allow folks to subscribe. include links to subscribe to any newsletters you offer 8) create a relevant & enticing list of related blogs (blogroll). visit those blogs regularly & leave comments 9) think community: if your blog seems to be just talking to you, people will not be inclined to stay. think we. 10) post rhythmically: your readers dont wsnt to come back every day if you are only going to post every other day. always post consistently 11) avoid blogging burnout: by utilizing guest bloggers & co-bloggers, but dont disappear if your audience came to hear you 12) be visual: add quality photos, videos, & podcasts. remember that you are producing your own "show" what would you come back for? 13) hit the high notes: when good things happen, share them. this keeps your blog emotionally compellimg & fun 14) write short & punchy: then spell check 15) make recommendations: write top ten lists, share books & quotes you like. be a filter folks who want more on your topic 16) write longer posts in serial fashion: (for example, one tip per say for a certain number of days). people will return to catch your next point.

other forms of information presentation

1) background, details & lists 2) pictures 3) graphics 4) maps 5) documents (full text info. speeches, reports) 6) previous stores (links) 7) audio & visual clips 8) links to other websites 9) E-polls 10) discussion forums

principles of good writing

1) be brief (ex. 6 word short story) 2) be precise (clear & short/using right word) 3) be active (less passive voice) 4) be imaginative (avoid cliches) 5) be direct (short + long sentences packs a punch) 6) be consistent (ex verb tenses) 7) be aware (common pitfalls)

7 social media content writing tips

1) do your research: if you want your audience to notice & engage with your social posts, you need to make highly relevant to your target group - the more relevant your posts are, the more success you will have but relevance, in general, is not enough. you need to take the time to truely understand your audience. start with the general demographic information and then go deeper -what needs, obstacles, or challenges do they have? pick a need or challenge that might be a high property for them right now, then develop content & social media posts which provide them with a solution -PRO TIP: to connect with your audience on an emotional level, share success stories from your previous satisfied customers. this will help success stories from your previous satisfied customers. this will help them envision their own success as a result of using your product or solution, and make them feel positive about you 2) speak their language: take your research further & learn what language your ideal clients to communicate their needs or challenges. use this language when writing your posts to ensure your content resonates with your audience. this will help to show them that you truly understand them and their challenges -for examples, a post you write on linkedin for senior level executives will read very different to post you write on facebook for new moms. not only do these two groups of people have different challenges & points of view, but their language the exact phrasing they use to speak about their needs and challenges differs significantly also 3) develop your voice: although you should write social media posts in the language of your target audience, the overall message should be written in your own voice -your voice (or your brand voice) refers to the personality & emotion infused into all your marketing activities & social interactions online, you create that voice with the language & tone you use when writing your content or interacting with your audience -this voice needs to be consistent throughout the content you create & the posts you share on social platforms, as well as any engagement you have on those networks -this consistency will help your audience connect with you emotionally, as well as build trust, & identify your social media posts as yours 4) be positive: this dosent mean every post needs to be happy, theres a huge difference between positive & happy. you want your audience to be excited, & inspired by your posts & that dosent always mean happy posts -in some of your posts, you may choose to share your opinion or take a stand on something important to you and your brand. but theres a difference taking a stand & attacking or critcizing others -alot of school year style bullying happens on social media. dont engage with it -whatever you do, avoid criticizing anyone (or any business) publicly. criticizing others is not only unprofessional but also dangerous, it can draw more negative people to your page, and can hurt any trust or credibility youve built with your existing followers 5) keep it short & simple: people value their time. if you want your audience to give you their attention, you need to show that you value their time also -great ways to do this include: making your content & posts easy to read by writing at an eighth grade reading level -using headings, bullets & lists where possible to make your content or posts easier to scan -keeping paragraphs to only two or three sentences -being as succinct as possible when writing on your topic 6) use images & videos: use images, graphics, & videos to tell a story where possible. visual content is more engaging & can often tell the story quicker & more succinctly than words alone. in fact, an image or video can often stand alone in social media posts while still conveying the full message to your audience -keep in mind that video, in particular, can better enable you to connect with your audience on a deeper level. people respond well to video, as it can humanize you & enable them to get to know you more intimately -most platforms have live video features, which can greatly benefit you. an unscripted live video can make you feel vulnerable but that vulnerability will give your video a level of authencity, which is often lacking in high-quality marketing videos. those slick marketing videos are more likely to be ignored than a live video featuring your authentic self -for best results, optimize each piece of visual content for the platform your posting it on to ensure your message is being shared & that you look professional 7) add a call to action: at the end of your content on social posts, consider prompting your audience with what youd like to take them to take next by including a call to action (CTA). without one, most people wont take any action after reading your content even if they enjoyed it & derived value from it -CTAs come in different forms & have different purposes. for example, you can motivate your audience to take action with these CTAs: -ask them to like or share your social media posts -ask a question they can answer in the comments -direct them to another piece of content -send them to a landing page -direct them to your website -get them to subscribe to your newsletter -ask them to connect with you on social media channels

the goal of the nonprofit video marketing campaign

according to the red cross, 1 in 12 teenagers in great britian engage in self harming behaviors. across the country, 110,000 self-harm cases were reported at accident and emergency departments. and 42% of surveyed youth said they had self-harmed or knew someone who had self-harmed. these numbers were enough to make the red cross sit up & take notice. but even more interesting. 80% of those teens surveye cross sit up & take notice. but even more interesting 80% of those teens surveyed in also indicated that they were interested learning first aid so they they could help someone in need. and thats the number that inspired the red cross into action. they decided that they wanted to make first aid relevant to these teens, & relevant in a way that would motivate them to learn enough to be helpful in an emergency situation. and so they began the process of creating a nonprofit video marketing campaign targeted at bristish youth

all about me

as you may want to get to know me, i am a twenty year old die hard cheerleader who has been performing the sport for as long as i can remember. along with cheer, i am an outgoing, friendly, bubbly spririt who enjoys being around others & embarking on new adventures. when i started my new adventure of becoming a cheerleader, it became my entire life. i have to put my blood, sweat & tears into this sport suffering from both mental & physical distress, but honestly it has been well worth it because it truely makes me happy. this sport may be draining, as i am expected to win every competition i compete in the best of my ability usually given zero breaks & am constantly worried about the chance of dissapointing my coaches & fellow teammates if i had an off day or had some fumbles. as i go into my next era of college it really was an eye opener for me as i can recall from my sophomore season cheering on the basketball team, it was about having dun as there was no competion & no judgements. that is something i have never expierenced before in a sport, even though the reason for getting involved in a sport is the fun one has for it & the passion that comes with it. ive realized i have lost that charisma & energy i began with when it came to cheer -i used to cheer back in elementary school & middle school & had a huge smile on my face & looked forward to going to basketball & football games to cheer on my schools team. once i started competing all of this changed for me & suddenly everything was taken to the next level i was a full time athlete whose world revolved around this sport. i was always an athlete but changed from the fun loving one to the overly competitive serious one. i went to cheer to win & be better than everyone else not to have fun. that is what i lost who i was as a cheerleader & a person in general. it was time to straighten out my large floppy bow & loosen up my high pony & find who i was & remember why i loved cheer so much & that it is important to spread this awareness & assist other athletes in the process of finding their passion for the sport & the reason why they began practicing the sport in the first place. that was the realization i had knowing it was about having fun with the sport & getting to meet new people while cheering on my fellow classmates, not competing & loving my heart that came with cheering -i want this blog to evoke change in individual athletes lives by easing their anxiety & stress revolving around sports based on the pressure that is put on them. what many spectators may not be aware of also is the discrimination based on gender, race, & overall cultural background what athletes endure through in their particular sports. this platform is designed to form connections with others & bring these issues to life while speaking on personal expierences they had had with their sports & find their heart that may be missing holding the passion of dedication athletes have to their sport. it is not just a sport for athletes its a lifestyle & it is my goal to relive stress & embrace different cultures while brining the nostalgia back of the overall fun favtor that comes with sports

the audience

browsers are seeking info/entertainment

Asking the right questions

checking for completeness. to determine if you need information ask the following questions: is the message current? are the latest statistics used? for example, a television news story on accidental deaths attributed to alcohol must have this years figures on reported cases, not figures from two years ago, or even last year. your audience wants to know how serious the situation is today. if those numbers arent available, you need to say so, and explain why. are any questions raised left unanswered? are all essential elements of the message present, including meaningful context? context is a key element in clear writing and communication. each message must be complete for example: a news release that says a company is privately held must define what privately held means

adding social media relevance chap 5 pg 107

in a tweet for those who follow you on twitter, you might alert them to the longer story posted on the newspaper online set, the Twitter post would focus on new life for a familiar landmark & link to the complete article. in the online story, you could expand on the information in the tweet & add photos, a timeline, & reader comments. to write both the tweet & the story, you had to ask, "what will my audience want to know first"

free vs paid keyword tools: how do they compare

its simple: free keyword tools are limited compared to paid tools. thats not to say that free tools dont have their uses. but the number of keyword ideas & data they give access to will always pale in comparison to paid tools. because of this, paid tools allow you to go way deeper & do more advanced marketing research. to illustrate, heres what happems if we go type "protein powder" into ahrefs keywords explorer: 123,000+ "phrase match" suggesstions from our database of 9.9 billion keywords. no free keyword tool runs on a database that large. we also show tons of data points, including estimated monthly search volume; keyword difficulty (KD, clicks CPC and everything is searchable, filterable & returned in seconds. sidenote: we add new keywords to our database & refresh search volumes each month. doing this with free keyword tools would be next to impossible. plus, to make any real decisions on the competitiveness of a keyword, you should analyze the top 10 ranking pages. to an extent, you can do that using google. but in keywords explorer, we show backlink data & traffic stats for each of the top 10 results. just scroll down to the SERP overview. FYI: as far as were aware, no other keyword tool, free, or paid can do this. final thoughts: dont get me wrong, you can find some good keywords with free keyword tools. but doing so can be very time-consuming. and time is money. the reality is that spent mining google autocomplete for queries is time wasted. the same true is merging data from multiple free keyword tools in speadsheets. you should aim to use that time for more important stuff, like creating content or link building. furthermore, paid keyword tools--- like ahrefs keyword explorer run on huge amounts of data. that makes them much more effcient at finding low competition keywords. bottom line: free keyword tools are good when your standing out, but as you grow your site, youll need paid tools to keep up with the competition. did we miss any good keyword research tools? let me know in the comments or on twitter.

concision (the state of being concise)

must write efficiently. using the fewest words to present the most info

the dragonfly effect case studies & resources

the dragonfly effect website is based upon a book by the same name, the dragronfly effect. effective & powerful ways to use social media to drive social change. it is filled with information, tips & resources for best practices when using social media. you have already viewed the results of one case study from the website, the story of sammer & vinay in week two. you can find additional case studies on the main website. they include zappos, TOMS shoes, Nike We: Portal, Groupan, Charity Water & many successful examples

character count

the number of characters/letters and spaces within a post. the character count is what Twitter uses. for example, the phrase "three days" is only two words long, but it has ten characters (number of letters & spaces) and you want to keep that in mind when writing for microblogs like Twitter. you have up to 280 characters to use maximum in twitter, remember. don't mix up with word count; there is a big difference

the roles of social media during a pandemic

updates: links to video of daily press conferences by NYNJ governors or president trump during the first months of the pandemic connection: not a new role, but a larger one now; keeping families and friends linked via sharing of status updates, pictures, videos, facebook live entertainment: free concerts by celebrities, monologues by daytime and late night talk show hosts, videos reminding us to stay safe in fun ways information: the new (#WFH) culture on places like linkedin/twitter parents and teachers sharing free educational resources (rosetta stone, scholastic) tips & heads up by local residents on where to find items in short supply who in your circle is sick with covid-19 or has already passed away, what others are feeling humor: memes and videos have taken off- parents joking about challenges of being full time teachers, fathers posting videos crying & thanking unappreciated teachers, pictures & illustrations of introverts vs. extroverts during lockdown self-care: free workouts, shared recipes and relaxation tips; haircare & nail care tutorials misinformation: one to be wary of now more than ever; rumors of 5G being linked to covid-19 remedies for it or census connection to stimulus checks; lots of false info remembrances: people sharing memories of those who have been lost & their impact or sacrifice emergencies/check-ins: sharing with friends and family that you are safe during an emergency or getting help during a crisis

putting it all together

your page accuracy: if your page lists the author and institution that published the page and provides a way of contacting him/her and... -authority: if your page lists the author credentials & its domain is preferred (edu, org, or net) and... -bias: if your page provides accurate information with limited advertising & it is objective in presenting the information and... -currency: if your page is current & updated regularly (as stated on the page) and links (if any) are also up to date and.... -content: if you can view the information properly not limited to fees, browser, technology, or software requirement, then...

a generation defined by the pandemic

- a new survey about student expierences during the fall semester and the coronavirus pandemic found that stress, anxiety & loneliness were their overriding concern. the data are representative of the real-life challanges and uncertainty that students say they face -uncertainty, instability and self doubt have been common themes in the lives of college students during 2020 as their education and career plans shift due to the coronavirus pandemic -these were the general feelings expressed about 450 college students & recent who responded to a small, open ended survey conducted by a pair of 2020 graduates, & reiterated on a larger scale in a new nationally representative survey of 4,000 undergraduates by the strada education network, a national organization focused on improving education & career pathways. the various responses show that heightened stress & anxiety whether about achieving academic success, finding future employment or paying for the next meal is currently dominating the student psyche. -Livia morris & her twin sister Julia Morris, who graduated in the spring from the university of california, davis gathered anecdotes through a qualitative survey in july about how students are faring during the pandemic. the survey started as a proposal for a spring stanford university fellowship program and morphed into an independent project. it offers an unfiltered picture of the personal struggles & collective amongst held by students & recent graduated whose college & career plans have been completely suspended by the pandemic. -the respondents frequently alluded to mental health challenges theyre experiencing. some students shared stories of dropping out of four year institutions to attend local community college or taking a year off because of their strong "aversion to online learning", julia morris said. recent graduates voiced worries about increased unemployment, the recession & the potential loss of job oppurtunities & wages in their respective industries, she said. -the sisters conducted the survey using a google form shared on various college & university reddit channels & published the responses in an article posted on medium, titled, "i feel that the future ive been working towards my whole life is gone now"----- what students have to say about the coronavirus -"the crushing uncertainty of the next few years---- & the pressure to succeed in spite of it----- can at times feel suffocating, & with no playbook to turn to, recent graduates & current students across the united states have been left feeling utterly disillusioned, livia morris wrote in the article. -although, the survey is not peer reviewed, and is a limited anecdotal snapshot of the realitities of students lives & futures, the findings align with the much broader set of data released thursday by strada education -stress, anxiety & loneliness were the top challenges most students identified they were dealing with during the fall semester, & those issues outweighed stressors such as struggling financially or managing academic workload, according to strada survey report. seventy-one percent of students surveyed also said "online instruction has negatively impacted their ability to learn" and 13 percent said they definetly or are likely to take longer to graduate due to the pandemic, the report said - strada education recieved responses from a group of about 4,000 undergraduate students from 244 different institutions between sept 10-25 with the help of college pulse, a research company, & nichole torpey-saboe, director of research for strada. the survey results reflect other recent & widespread assessments of the effect of the pandemic on students mental health. three fourths of respondents said stress or anxiety has been a challenge for them, and 58 percent said they have been struggling with "feeling lonely or isolated" during the fall semester, the survey report said -fourty-four percent of students named "stress, anxiety & loneliness" as their "biggest" challenge over other concerns, the report said. in comparision, 22 percent of respondents said "keeping up academically" was their biggest challange this semester, and 14 percent said paying for tutition, books & other costs has been their primary challenge during the fall semester. -jesse barba, senior director of external affairds for young imvincibles, a national group that advocates for the political & economic empowerment of youth, said the strada findings are "very consistent" with that organization has been hearing from students in its network around the country. barba said increased stress & anxiety is an expected result of more widespread reliance on online-only instruction, more students living in "toxic" home enviroments, or not having access to high-speed internet to learn effictively & being cut off from "key" college-provided resources such aa dorm room, meal plan & health care -when it comes to things outside of tuition---basic needs, housing insecurity, food insecurity--- we know that half of all college students have been affected by that even before COVID barba said. if you cant get a square meal in the morning, you are mire likely to fall behind your peers in the long run. then the pandemic hit & its even harder the strada survey also showed that finances were "much more of a conern" for black & latino students than for their white peers. torpey-saboe said. fifty-two percent of latino students & than for their white peers. torpey-saboe said. fifty-two percent of latino students & 48 percent of black students paying for tutition & other costs as a challenge they face this semester, versus only 36 percent of white students & 41 percent of students over all. only 11 percent of white students cited financial challanges as their "biggest" struggle, compared to 9 percent of latina students & 20 percent of black students who responded to the survey. -torpey-saboe also noted that latino students were more likely to delay their expected graduation data as a result of the pandemic than students of other races. while 18 percent of latino students said they would "definetly" or "likely" change their expected graduation date due to the impact of the pandemic, 12 percent of white students anticipated having to adjust their graduation date. -deborah santiago, CEO of excelencia in education, an advocacy group that aims to support latino students in higher education, said in an email that the data on latino students delaying their graduation are very concerning. the latino community has also been disproportionately harmed by the pandemic through widespread loss of employment and family income, santiago wrote, as a result, latina students may have have has to take on more financial responsibility, she wrote -"over the last few years, we have seen a significant acceleration in lations degree completion, she wrote. "the implications of the potential delay in competition as noted in this analysis is a slow down in the pace of completion & the lost momentum to close the equity gap in degree attainment nationally" -torpey-saboe said the 71 percent of students who said they were "much worse" and a "little worse" off academically due to online instruction during the fall semester was particularly suprising & disappointing. there was hope in higher ed circles that instructors who were not expierenced in teaching courses online & had to quickly shift to remote instruction when campuses across the country closed last spring would have built up their skills by the start of fall semester, she said. -"I was suprised at the levelk of negativity and pessimisim around online instruction" torpey-saboe said "everyone knew that it didnt go well in the spring, but there was more hope for the fall, that there was more time to prepare & adjust. we didnt explicity ask students to compare fall & spring. it could still be thats it better, but over all students feel that its worse for them than what there used to. -charlie digiogio, a senior at west virginia university who is studying theatrical design, said the shift to online reduced his ability to learn effectively. as part of digiogios particcum courses required for his major, he builds theater sets & worrks on sound and lighting for university productions. those activities were canceled for the spring & fall 2020 semesters & pushed to later dates. digiogio was in the middle of a hands on welding class when the campus closed in march. -"learning to weld through a computer is not exactly feasible" he said "at this moment, i should be able to weld for shows, but i am not certified to do that" -digiorgio said now that WVU shows, but I am not certified to do that" -digiorgio said now that WVU has reopened with a hybrid model of in-person & online classes, hes been "playing catch up" and meeting with the professir who taught the welding class just last semester to practice welding. even if he does learn the skills he needs to do professional set design, the entire theater industry has been hit hard by the pandemic and digiogio is unsure if hell have a career path after he graduates in fall 2021. he noted that the broadway league in new york city recently announced that it will postpone productions until may 2021. -"were in this spot as an industry where its like, oh crap" digiorgio said :its led to alot of self-doubt about, can i do this, what if my fiekd is not here in 10 years it does lead to a lot of negetive head space" -ben roux, a senior at missiouri state university who is scheduled to graduate in may 2021, with a comouter science degree, considers himself lucky to have secured a job in software development for next year. roux applied to about 100 software related jobs in wide range of locations & industries and was only invited to participate in two interviews -roux worries if he'll keep that job if the economy worsens. the recent loss of his part time job on campus that paid for groceries, gas, & other expenses has also amounted to added stress during the semester, he said -"a lot of stuff is up in the air roux said. "we dont know what spring 2021 is going to be like.... i personalky like to make plans for the future and it feels like a little of that has been taken away" -barbs of young invincibles, compared what current students are facing to what college graduates expierenced during the great recession of 2008-9 over all he is not optimistic about current students economic futures & noted that there will be likely be dicrepancies between students of color & white students in their ability to bounce back financially -"i hate to be stark, but im fearful that we will have a lost generation" he said we know that boomers were defined by the vietnam war, millenials, by 911 and the great recession and gen z will be defined by the pandemic. there repeating the same story that we want through as millennials. im not excited to see the trend continue in a negative direction

sports on genders

-this post will also be featured on facebook as users can watch the attached video & then be linked to my blog. viewers can also comment on other users feedback in the facebook page to post their thoughts rather than on the blog post -the sports would is still dominated by men & women athletes continue to recieve unfair treatment. we hear of sports legends like micheal jordan, peyton manning, tiger woods, serena williams & micheal phelps. these individuals all participate in various sports but all have one thing in common can you guess what it is? if you guessed steadfast dedication & physical strength & stamina in their designated sport then you are correct. all of these individiuals have become professional athletes because of thier talent & skills involved with their particular sport along with the grueling practices & long term commitment they have endured to be the best at their sport -serena williams, a professional american tennis player has built a legacy as a female icon & tennis superstar in a male dominated sport. she currently has a huge following, dedicating her entire life in the sport. serena wouldent be where she is today if she didnt go through the hardhsips of the sport "williams was severaly penalized in wimbledon tennis tournament for calling a judge theif over abad call when her male counterparts admitted to saying for worse with no repercussions" typically women arent always recognized for their athletic abilities as compared to me because there is a streotype that males are naturally athletic & stronger as compared to females. however, having serena williams story & how far she has come to beat all the odds competing in a gender inclusive sport. she has proved to be one of the best female tennis players of all time. williams is the active leader in grand slam singles titiles. she owns 23, including seven at the aulstralian open & wimbledon. she also owns 14 major doubles titles, two major mixed titiles & four olympic gold medals. her total of 23 is one short of all time held by margaret court - golf ia another male dominated sport with most people aware of tiger woode & his huge golf legacy. woods holds the record for the most PGA tour wins (83). however, there is a former professional female golfer, kathy whitworth who is considered to be one of the greatest players in womens professional golf, having won 88 LGPA your tournaments. although, she is considered to be the all time winngist player in gold history, she never recieved the same public recognition & notoriety as tiger woods because of gender inequality. female athletes not only face inequality with regard to oppurtunity & participation in sports & in some sports professional female athletes are making less money than their male counterparts -this youtube video features female athletes speaking out about the inequality that occurs in sports & we get to hear their own personal stories & thoughts. clearly female athletes are just as good as their male counterparts but expierence gender inequality with regard to oppurtunity, participation, & monetary compensation

editing for online & other platforms

"online editors sometimes need to tailor the language of the news for the online audience. people who read news online often are more interested in what is happening now, rather than what is delayed or expected. online readers might spend no more than a few seconds scanning a story before moving on. that means you must "hook" your reader somehow by sharing information that will cause him/her to pause long enough to read your text. that might be a snappy headline, a gripping image or direct quote, an eye-catching video feed etc. -this perusal places emphasis on brevity and action when working online, editors must remember that their headlines, short descriptions and key phrases might also function as live links . live links are key for sharing bonus information, sources related stories, a click takes the reader to the full story or to a photo essay. so in addition to bearing information, these words must move the reader easily to related stories -"and more information is shared on social networking sites such as facebook. editors should be aware of all the places their words will appear. in some cases, only a portion of the full text will appear. in some cases, only a small portion of the full text will appear to the audience. mobile devices such as smartphones present a smaller and shorter view of most messages. editors need to stay abreast a continuous changes in tools the audience uses and the effect of digital media on writing & style" -the length of the message/text should vary according to the social media used (you will see more in the "one message three ways" assignment later in the semester) as we know twitter, facebook, and linkedin use different lengths and formats

9 techniques to attract readers to your LinkedIn articles

- Keep your titles short & explain the essence of the article in those 50 characters: everyone is inundated with information so the shorter you keep the title the quicker a reader can get the gist of your post & decide whether or not to open and read it. According to shaoolian, titles for LinkedIn pieces should ideally be under 50 characters short to the point - make your articles physically easy to read: shaoolian recommends using line and a half spacing and a font size of 12 or 14 for the body -make sure your post visual with photos not videos and include examples of the points you are tying to make: a picture needs to be compelling enough that

a community playground

- a need for a community playground. as austin describes the app, was apparent before musks takeover. on most apps you have to be very singular & i think people are multifaceted & have many different things that bring them joy that they want to talk about austin said. there really wasent a place to have intentional, thoughtful conversations in which a person listens & responds on the internet, she said -most importantly austin wanted to create a platform where people of minority communities could thrive & just be. i think being a black person, a person of color, online usually is a tragic expierence. so we are rethinking how we can build a digital place that makes being online & being in your full identity affirming. during the apps initial user research, austin found that black participants expressed feeling like they needed to move defensively in online spaces. not in a verbal way, but in how they show who they are because they are worried that theyll be found by the white supermacists lurking in the corners & their expierence will be tainted. in 12 hours immediately after musks purchase of twitter, hate speech tweets were fied off in high numbers, with the use of the n-word spiking by nearly 500% on the platform. sexist & anti LGBTQ posts also increased -austin & her team took measures to ensure that somewhere good would be a safe space, including international early invite codes to lay a foundation of behavior of how people talk to the platform, a limit on how often users can post a voice note to ensure no one can go on a heated rant & an automatic removal policy when a harmful voice note is reported. we always take the side of the person who feels harm has occured & then we investigate but we dont let it kind of sit & fester & allow more people to feel harmed, which i think is a very specific choice as you get into how other platforms do it. twitter specifically said austin

affiliate programs

-allfiliate marketing is super popular. basically you include a link to a companies product or service in your content and each time you direct traffic to that youll get a pieve of the sale -lets go back to blue apron as an example, the blue apron affiliate program allows you to earn a commission when you promote its two-person & family meal plans. you can earn up to $15 for each new subscription sale, according to its site. these sales are notes through a tracking system- a special link & program thatll keep tabs on customers -many times you have to apply to join an affiliate program. once you have a tracking link, youll create content around the affiliate. like we talked about earlier, maybe you write a blue apron review for your blog

your first blog post

-although blogging offers a lot of creative freedom, it does require some strategizing if you want to land readers on your site -to create your first blog post in wordpress. click "posts" and "add new" here are some basic tips to help you write a successful first blog post: -brainstorm catchy headlines: plural-because your first idea might not be the best. folks wont click unless they find the headline engaging, but it also needs to accurately reflect the topic of your post. if your looking for inspiration, head to your favorite website to pursue headlines. use those as a formula to create your own -pull people in: in the age of the internet. people are impatient, so you need to immediately capture your readers attention within the first fee sentences. get to the point but do so in an engaging manner thatll make them want to keep reading -break up large chunks of text: just like people are impatient, theyre also easily intimated. big blocks of text seem scary, plus, these chunks, might look even bigger on a phone screen. break up text with new paragraphs, bullet points, numbered lists, graphics & photos -edit yourself: we know your ready to click "publish" but take a minute to self-wdit your work (the write life) has some great self-editing tips) if its laced with errors, youre going to lose credability- and readers. recruit a friend of family member to have a second look. if no ones available, read your work aloud. this is a great way to view from a different angle & identify areas that need polishing -a note on photos: you might want to set a featured image for each post, so if youve taken some awesome photos, use those freely. if you dont, you can find photos online-just be careful to source and cite them ethically follow guidelines like these on writtem -unsplash is a reasource for bueatiful, & free photos -once everythings set, click publish

top creators

-among top creators, mr beast claimed the no 1 position in the third consecutive year in a row, while other familiar faces appear in the top 10, there are also many newcomers who are reaching viewing across a range of video formats 1) mrbeast 2) nichlmao 3)airrack 4) ryan trahan 5) isisiah photo 6) brent river 7) dan rhodes 8) luke davidson 9) coryxkenshin 10) ian boggs

evaluate a sites content, ask yourself:

-are the links (if any) evaluated and do they complement the documents theme? -is it all images or a balance of text & images? -is the information presented cited correctly you need to: -if page requires special software to view the infomation, know how much you are missing if you dont have the software -determine if the site is free or if it has a fee to obtain the information -determin if there is an option for text only, or frames, or suggested browser for better viewing

eats on repeat

-as a recent saying goes, phone eats first! this year, foodies around the world continued to find a home on tiktok, sharing their favorite cooking tips culinary adventures & all day cravings. in 2022 tiktok continued to be bring together people from all over the world with common interests & curiosities. from butter boards & charcuterie boards to custard toast, here are the popular foodtok videos & favorite foodie trends we all couldent get enough of this year united states 1) grated egg toast 2) air fryer recipes 3) boards 4) balsamic cola 5) asian cucumber salad 6) lemon pasta 7) custard toast 8) turkish eggs 9) biscoff tiramisu 10) smashed potatoes

musk looks to reassure advertisers ahead of twitter takeover, outlines elements of his plan

-as he prepared for the next stage of his twitter takeover, which looks set to be finalized this week, elon musk has released a new statement on his intentions for the platform, and the impact that it will have on advertisers, whobe been justifiably concerned about musks vision for the app -musk has said that he will look to remove ads from the platform entirely, which would reshape a lot of marketing approaches at many brands. but now, after visiting twitter hq, & with $44 billion about to be debited from his account, musk has changed his mind on this. musk is now saying that he actually wants to make twitter 'the most respected advertising platform in the world'

elon musk looks to exit twitter takeover plans

-as musk maintains that his $44 billion takeover offer remains 'on hold' due to questions over the accuracy of twitters claim that 5% of its active users are fake, twitter iteself has faced its own drama, connected to the takeover push -having already lost several top executives, either directly or indirectly stemming from the pending change in ownership (as well as former CEO jack dorsey exiting the company entirely) twitter is now facing a battle over its board members, with silver lake partners egon durban resigning from the board after twitter shareholders blocked his re-election

wrap up

-as we wrap up yet another memorable year on tiktok, keep an eye out for some special year end treats within the app. rolling out over the coming weeks, people will soon have access to new editing tools including a santa text to speech voice, festive text to somg options & other holiday suprises

step 4: build your website

-at this stage, your blog wont quite be live it yet. it can take up to 24 hours for your domain to fully register. theres no rush, through. you need some time to get it looking spiffy -choose a theme: we recommended first choosing a theme. wordpress offers both free & paid premium themes. you can also buy-third party themes from a marketplace like etsy. we recommended starting with one of the free theme in the future

the message (chap 5)

-audiences are information seeking, so writers must let them know right away what is in the message -writers must alert audiences to important messages because they are juggling other responsibilities & competitors for their time/attention -messages should hook the audience, whether a 140 character microblog (twitter feed) pr a 2,500 word feature -"the hook must be set in the first few words, sentences, or paragraphs. the opening sentences are known as the lead of the message & attract, entertain, & inform audiences or drive them to a website for more information. this lead helps readers of listeners decide whether the message is compelling, entertaining or informative enough to warrant their full attention (johnson yupp pg 92) -"while a longer descriptive lead might work in the print edition of a newspaper, a shorter version with important elements that can also help index the storys content would appear on the online set. even with microblogs, such as twitter, the entire message serves as a lead to send readers to the entire story (so you might use a line in twitter, to kick or feed readers to your longer story on your own platform). writers today need to know how to write all types of leads (johnson yopp, 92)

listen up! audio posts & podcasts

-audio posts are an easy & creative way for your audience to hear your message in own voice. grab your phone or laptop & record your voice you can give your visitors a unique welcome to your author website & thank them for stopping by. then upload the recording to your "about me" page. podcasts have become one of the most popular forms of storytelling on the internet, so you might want to consider starting your own! just remember: if you read any of your work on a podcast, it could be considered previously published. learn more here

the ultimate guide to starting a blog, attracting readers & making money

-blogging can be a great way to make some extra money or earn a full-time income -take for example, helene sula, a professional travel blogger who visited more than 85 cities last year & earned $200,000 in part through her blog, "helene in between" -then theres suze whitford, a stay at home mom who decided to create a blog. that, plus spin-off products like an ebook and e-course, were grossing her more than $6,000 a month within 10 months of the sites launch -heck, the penny hoarder is a prime example. the website started out as founder kyle taylors personal blog in 2010. he used a free blogging platform & updated the content about once a week -fast forward to 2018. and the penny hoarder has transformed into a media company. taylors no longer a blogger. hes the ceo of a company that employs more than 100 employees. in 2017, the penny hoarder brought in more than $37 million in revenue -ok, so you dont have to go that big. maybe you just want to make some extra money from your blog. we put together your step-by-step guide to starting a blog from scratch-no technical experience required

year on tiktik: truly #foryou

-celebrating our global community & the popular trends that sparked joy & real world impact -in 2022, we lived, we laughed, & we collectively agreed on our love of corn. our global community entertained & inspried eachother, elevating & celebrating self expression by discovering, creating & sharing content that captured our imaginations -tiktok is where we expierenced the joy of learning new tips to make our lives easier, cooking our way through culinary adventures, turning the pages of our favorite books, singing along to songs stuck in our heads, & so much more. across the us we eagerly awaited a teachers musical reveal to his students, fell in love with tariq corm kid & learned the chereography to lizzos about damn time -were honored to celebrate our global community who shaped this years trends, shared new ideas, learned from one another & turned their passions into careers & livelihoods throughout 2022. its been truely inspring to see over a billion people around the world show their creativity & come together to expierence joy & find a sense of belonging on tiktok, said vanessa pappas, chief operating officer, tiktok -people flock to tiktok to be entertained but so many everyday magic transcends the platform, establishing careers, building brands & opening the door to real, tangible success. this years recap encompasses the many paths to discovery that help us enrich our lives with creative learnings. congratulations to all the creators, artists & small businesses freatures in this report, & thank you to our community for making 2022 a momentous year marisa hammonds north america gm, tiktok -join us as we celebrate all the unforgettable trends, creators & moments that brought us closer together in 2022, a year thats truely #foryou -in 2022, trending content on tiktok reached out for you feeds everywhere, with animals, daily vlogs & comedy transcending cultures & borders. we were mesmerized watching a giraffe come to life through chocolate & an adorable toddler defensively & hilariously reminding her mom im just a baby check out the videos that made up some of this years most memorable moments

choosing a profile picture

-do: keep it CU & professional -dont: forget to size it right -choose a visually appealing and relevant background

the bird is freed

-elon musk completed the acquisition of twitter for $44 billion on oct 27 a lot has happened since then as musk moves to overhaul the company, taking it private & firing top executives & handing half of twitters workers pink slips -before the billionaire seeled the deal on analysis of his 19,000 tweets showed his complicated relationship with twitter -these types of fast rollouts of products were particularly concerning to privacy staffers, some of whom quit thursday. they said they needed rull security reviews required under an order twitter entered with the federal trade comission earlier this year, following allegations that the company deceptively used phone numbers & other personal information for adverrising purposes -regualtors in europe, which has more stringent data protection rules than the united states were closely monitoring the rapid developments at twitter officials on monday DPC spokesman graham doyle told the post -the irish regulators plan to speak with twitter about the recent departure of the companies date protection officer, damien kieran. european union laws require companies to have a designated officer on staff & the irish regulators were not notified of the data protection officers departure before it was reported in the media, doyle the irish regulator also plans to press twitter officials about whether key decisions about the processing of e.u. -currently ireland acts as the lead data protection authority overseeing twitter in europe. but if the company is no longer making key decisions there a designation known as main establishment twitter may have to answer to individual regualators in all 27 eu member states, which would introduce a greater complicance burden of the company. the united kingdoms information comissioner office also issued a statement friday saying that it was continuing to monitor the situation with twitter it encouraged anyone with concerns to report then to the office -overnight, musk tweeted that the site hit in all time high of active users on thursday, he had tweeted a link to updated twitter rules & said that accounts engaged in parody must include parody in their name, not just in bio -while twitter blue is being paused, existing users will still have access to the subscription features, the internal twitter note said -in 1 example of abuse, an account with a blue check mark pretending to belong to arizona gubernatorial candiate kari lake tweeted i have won. i decided it so it is truth on thursday -but the account, with the hand @therealkarilake is not the candiates official account & the race for arizonas next governer remains too early to be called lake, the republican candidate is locked in a close race with democrat katie hobbs -users can click on a blue check mark & learn whether an account paid to be verfied or was part of twitters legacy program, but its otherwise difficult to distinguish, the post also found that there appeared to be a bug in the pop-ups that describe the blue check marks sometimes showing accounts as notable when they were instead paid -there appear to be other bugs with the new service the fake lake account was showing up with a blue check mark for some users but not others -the fake accounts for james, bush & eli lilly were suspended, but some impersonation accounts with blue check marks for other companies & prominent figures remained online as of friday morning -in addition, the company said in its internal note that it would add a grat official label to advertisers accounts -earlier this week, the company appeared to be rolling out that second label to indicate if accounts are official but quickly rolled it back -musk tweeted on wednesday he had killed it & a twitter executive clairifed that the comapny was focusing on using the badges for government & commericial entities instead of individuals -apart from it being an aesthetic nightmare when looking at the twitter feed it is is simply another way of creating a two class syetm, musk said during the twitter spaces on wednesday it wasent addressing the core problem of there are too many entities that would be considered official or have legacy blue check marks -the account impersonations would cause further rifts between brands who advertise on twitter & the company some stock prices of affected companies sank of friday, though it was unclear the drops were tied to the fake tweets -even real, official accounts took note of the chaos friday on twitter. the official account for washington states department of natural resources tweeted, update: the twitter wildfire is at 44 billion acres & 0% conatined

elon musk officially seeks to terminate twitter takeover deal

-elon musk has officially filed a motion with the sec to terminate his $44 billion takeover of twitters failure to provide accurate information on the number of fake accounts on its platform

twitter calls around 50% of its staff as part of elon musks reformation plan

-elon musk held true to his word on staff cuts at twitter, with the company eliminating, reportedly around 50% of its entire workforce, as it works to rationalize the business -the twitter transition team informed staff that they would recieve an email today that would let them know whether they still have a job or not. and while there are no official numbers as yet, internal managers have pegged the cull at around 50% of staff, with many long-serving expierenced tweeps bidding farewell via tweet -news of the coming staff cull first broke at around 8pm ET wednesday, with leaked internal conversations & notes suggesting that twitters transition management team would be looking to cut around hald of the companies 7,500 roles in order to reduce costs, as part of a broader effort to return the company to profitability -musk repeatedly highlighted the potential of job cuts in his presentations to potential investment partners, as he sought funding for his twitter acquisition. one document that he showed to potential investors back in may. noted that musk would cut around 1,000 staff on day of his takeover at the app. musk did not also note that twitter would eventually look to bring in more staff once again, adding back over 2,700 employees by 2025, in line with platform growth -its a sad day for the app, espically for staff that have been busting their asses this week in a bid to impress their new owner, in the hopes of saving their jobs

blogging basics: finding a home base

-explore popular platforms -wordpress -tumblr -blogger -wix & others -a matter of style, cost & convenience (+ trial & error)

benefits & advantages of blogging

-exposure -networking/connections -interactivity -followers = (advertisers) -influence

the influence of social media on blogging

-feeder for blog posts -interest groups -value of keywords -visual strengths -limitless access

top songs

-finally in music, the viral success of encanto translated into lasting hits, while bad bunny ruled the charts with tracks from an album release that featured traditional & non traditional music videos alike 1) encanto cast: we dont talk about bruno 2) kodak black: super gremlin 3) jessica darrow: surface pressure 4) bad bunny: titi me pregunto 5) future: what for u ft drake, tems 6) bad bunny, chencho corleone: me proto bonito 7) karol g, becky g: mamiii 8) imagine dragons x jid: enemy 9) karol g: provenza 10) lil baby: right on

becoming an influencer learning from LinkedIn influencers

-follow popular & similarly positioned "influencers" -comment with insight & information -connect with other followers -accentuate your expertise -take the plunge & write (or delgate)

twitter board agrees to $44 billion sale to elon musk

-following a twitter board meeting, within which they re assessed elon musks $44 billion dollar offer to purchase the company, twitter enters into a definitive agreement to be aquired by musk -musks plan as hes communicated various times is to take twitter private, in order to reduce the platforms reliance on ads, thereby enabling it to be more open to 'free space'

elon musk launches hostile takeover bid for twitter

-following the revelation that musk had become twitters biggest individual shareholder earlier in the month, musk began polling his twitter followers on questions about how to 'fix' the platform -as per musk note to the SECL -"I invested in twitter as i believe in its potential to be the platform for free speech around the globe, and i believe free speech is a societal imperative for a functioning democracry. however, since making my investment i now realize the company will neither thrive nor serve this societal imperative in its current form" -musk was advised to stop tweeting critical commentary, as a pending twitter board member, which then lead to musk declining the offer to join the board entirely -musk is now outlining a vague plan to take twitter into private ownership, in order to reduce its reliance on shareholders and ad dollars, thereby enabling it to make truely independent decisions for the good of public debate -"i am offering to buy 100% of twitter of $54.20 per share in cash, a 54% premium over the day before i began investment in twitter and a 38% premium over the day before my investment was publicly announced. my offer is my best & final offer if it is not accepted, i would need to reconsider my position as a shareholder"

next steps part 1 for blogging research

-get to know influencers in your field and their themes/ topics -create a "top 5" list based upon blogs of interest 1) best content 2) most visually appealing (layout, template/pics) 3) best resources/links 4) tops in engagement (likes/comments/shares) 5) most timely on the pulse -what are they doing right? how?

emotional & physical constraints on sports

-hello fellow athletes & spectators out there! along with my blog you will find this post on instagram which you can follow to a direct link to my blog to connect with others who may be commenting on this post. instagram is a great visual outlet for this particular post as i want my viewers to see first hand the struggles athletes are faced with. i hope you can sit on the bench to chat with me on my blog & form some connections with others on the sidelines! sports are suppossed to evoke happiness & joy bringing fellow athletes & spectators together. all bonding over something they love however, what we dont always realize is the emotional & physical turmoil sports can take on athletes physical & mental health -i have been a cheerleader for as long as i can remember. i began my journey as a school & recreational cheerleader & then began to cheer at a competitive level. this is when cheer went downhill for me. the sport i had always known & loved & suddenly was no longer enjoyable but became stressful & all about winning. the reason i started cheering was the positive energy it brought into my life. as time went on, i realized it wasent fun to get constantly yelled at by my coaches to do better or to toughen up & push through my injuries that have left me with permanent damage -i was often threatened by my coaches that my position would be taken away from me if i did not step it up. this left me feeling insecure & defeated. i am now a college cheerleader, which is a club sport at the school i attend & it brings me that nostalgic feeling that i used to expierence before becoming a competitive cheerleader. however, some high school & college athletes face a huge amount of stress & pressure from their families & coaches to be the very best they can be even if their best is not good enough. it was a moment where i couldent take it anymore, the former USC mens basketball star said during a panal discussion on college athlete mental health. i couldent hide behind my shield anymore. i just came out & expressed it, hoping someone could relate & make me feel better. we reach our breaking point & cant take the constant belittling & unrealistically high expectations that emotionally & physically cause us pain. participation in sports should be a part of ones life but not define ones life & goals. it is meant to be fun, enjoyable, & bring positive energy into an athletes life.

LGBTQ in sports

-i will share this via wattpadd which is a social media site that encourages users to share their own stories, just like i want my viewers to do if they can personally relate to this topic or know of someone who does. this is their chance to tell their story & share it in a safe space with no judgements -within the LGBTQ community there are lots of judgements, backlash, ridicule & making fun of these individuals for being comftorable with their own sexuality. this type of treatment happens everywhere but even more often in sports. going back to gender streotypes in sports, if an individual is a transgender & going into a sport that heavily involves one gender or another. the individual may feel excluded & isolated from everyone else. recently, states around the u.s. have been banning female transgenders to individuals who were born males & later became a female from participating in girls sports at public schools "nine states have enacted laws that bar or limit transgender women & girls from participatng in female sports & south dakots governer signed a similar executive order. some of the bans have been halted by courts in ongoing litigation - as in school districts & even on college campuses, specific sports have a gender label on them like womens, volleyball compared to mens volleyball, womens soccer versus mens soccer & womens tennis versus mens tennis are just a few of the examples that i can come up with off the top of my head. there are some sports however that are gender inclusive like golf, bowling, & cheerleading where players are not seperated by gender & can all perform together. as the community already suffers from difficulties of confidence in fear of being judged by others, this makes the situation even worse for specifically transgenders as it was hard to finally be accepted by themselves in their own skin & now they are prevented from participating in sports on a womens team because of it. simialar to the gay community as gay men who want to be involved in a male dominated sport like football, for example can face even more bullying as they are looked at as weak compared to others even if they are at the same skill level as everyone else. just because one is gay, that dosent reflect on their athletic performance -social media has taken this stigma to a whole new level as there are memes out there poking fun at gay individuals involved with sports with other men or women on their team & it is ultimately looked down upon & laughed at. that is why it is so hard for individuals to come out with their sexuality & come to terms of it, espcially if they are athletes because of the cruetly they are faced with if they do

uncovered communities

-in 2022, tiktok continued to bring together people from all over the world with common interests & curiosities. whether your interested in, whether its farmtok or careertok, you can find your own community & make authentic connections on tiktok. in the u.s. its no suprise that booktok continued to grow in popularity, but so did smaller communities like crocheters of tiktok & museumtok. here are some of this years favorite communities united states 1) booktok 2) cartok 3) filmtok/movietok 4) small business tiktok 5) sustainability tiktok 6) farm tok 7) national park tiktok 8) crocheters of tiktok 9) museumtok 10) woodstock

writters legal team acts to force musk into completing the acquistion deal

-in response to elon musks most recent decision to terminate his $44 billion takeover offer for the app, twitter has officially launched legal action to counter musks efforts -according to musk, twitter failed to provide him & his tea, with adequete data to prove its usage claims & other siginificant elements. but twitter has now responded saying that musk cant exit the deal, due to recent actions & public disclosures in which musk acted in violation of the original agreement

step 2: pick a domain name, & choose a web hosting

-in this step, your basically creating a home for your blog-giving it to a place to live on the internet -there are two mini steps to this: -1) pick a web hosting service: first things first you need to find "internet real estate" for your website. this requires choosing a web host. your host will provide the storage, bandwidth anf speed to keep your website alive & well, there are a number of hosting options out there, & they all essentially do the same thing. for the sake simplicity, were going to focus on one of the most well-known services: blue host, we recommended bluehost, because its straightforward & offers a great customer service, plus its pretty affordable. its basic package starts at $2.95 a month. this includes a single website, a free domain for a year & 50GB of website space. this should be plenty of space to get you off the ground & running; however, feel free take a look at its other options: if you want to get that premium $2.95 monthly rate, youll have to commit 36 months. in all, that comes out to less than $120 not bad for three years -if youre not quite ready to sign up & pay for hosting service, you can also start a blog for free through a platform like wordpress.com or blogger. once you can get the hang of it, you can retroactively sign up for hosting, which will allow you to better monetize your blog -once you make your selection, its time to choose your sites domain -2) choose your web site address: your domain name (or web address) is like your street address. it helps readers find your website -the sites domain name should reflect the content of your blog & be easy enough for people to remember- & spell correctly -but heres when it gets tricky: just like a street address, your domain name must be unique. if you want to see whether your drea domain name is available, use this domain name checker from blue host. -if the domain name you want isnt available, bluehost will offer similar alternatives. you can also change.com to .net for example, but remember people are using to typing .com deviating from the norm might throw them off -also, you can change your domain name later on; however its best for your bramd recognition to stick to one -once you secure your unique domain name, youll continue on, creating a bluehost account & paying for the hosting -bluehost will ask if you want to purchase a ton of add-ns to your package. we dont think any of these are absolutely necessary, but you might want to consider privacy protection. its less than $1 a month, and itll keep your contact information private. note, through savvy searchers will know how to check this information, and if its annonymous, it could hurt your credibility

musk reissues original twitter offer in bid to avoid court battle

-it looks like elon musk is going to take over twitter after all -fresh off of outlining his solution for the russia-ukraine crisis, via of course tweet, then complaining, once again, about how the platform is riddled with bots, the billionare has reportedly sent a letter to twitter management proposing that they avoid the coming courtroom battle over his attempt to pull out of his takeover deal, and that twitter accept his offer, at the original, agreed price of $54.20 per share -musk has reportedly offered to end all litigation and avoid a messy courtroom drama, by going back to his original plan, which would see musk become tweeter-in-chief, and end months of public back-and-forth between the two parties

twitter seeks first win in legal case against elon musk

-its now up to the court to decide whether musk can exit $44 billion deal with twitter -the most recent update shows delawares court of chancery ruling in twitters favor for an expedited trail in the musk acquisition case, with musk & co given just five days to present their argument as to why musk should be allowed to pull out of the deal -the case has been scheduled for october, although musks legal team had sought to extend the length of the trial, arguing that it needs more time to review the data required, and that twitter is seeking to obfuscate its figures on fake & spam accounts by expediting the timeline, which musks team says is the key reason for pulling out of the deal

what should you post

-keep it interactive when possible -share & respond to news items -follow & share college related news -provide personal insights on current trends -share leads on internship and job prospects -link to an article of yours or of another

youtube celebrities: a new marketing tool?

-this nonprofit video marketing case study should be an example for other charitable organizations looking to make an impact. by using youtube celebrities rather than a-listers, the red cross was able to tap into these content creators own channels and their build in audiences. other videos would have has a much heftier promotional budget which would have significantly increased the cost of the campaign -in the united states, the obama administration used a similar tactic to promote the healthcare.gov website as the open enrollement deadlines drew near. they needed young people to sign up in order to make the model affordable across the board. and they tapped a variety of youtube celebrities to deliver the message to millenials.

9 techniques to attract readers to your linkedin articles

-keep your titles short & explain the essence of the article in those 50 characters: everyone is inundated with information so the shorter you keep the title the quicker a reader can get the gist of your post & decide whether or not to open & read it. according to shaoolian, titles for linkedin pieces should ideally be under 50 charecters short to the point -make your articles physically easy to read: shaoolian recommends using line & a half spacing & a font size of 12 or 14 for the body - make sure your post visual with photos not video & include examples of the points you are trying to make: a picture needs to be compelling enough that it will catch linkedin browsers attention. there are many libraries of images that you can use at no charge. (they are royalty free) a simple google search can identify them for you -make your content simple & readable to all levels of audience: even if you are writing about some technical issue, you still want garner the attnetion of a board audience. avoid jargon or explain what terms mean the first time that you use them & assume that you writing for someone with no prior expertise in the topic that you discuss -write "service pieces" they typically rank highest: always include "how tos" or to provide service information that readers can use & and apply to their own business situations as shaoolian put it "make it crystal clear why information that you are providing is useful to readers" -write a handful of articles on the same topic: multiple articles on the same topic help position yourself as a thought leader on that topic & help linkedins search engine identify & rank you as such -promote your content on other social networks: many people read articles based on what they have been shared on social media -send an email out to clients & friends: share the linkedin link to your article and email people whom you believe will enjoy the piece with a message that you think they would be interested in your latest article include a link to your linkedin published content in your email signature: email is still a primary method of communication let people recieving messages from you know about your writing

first steps of blogging

-mine your life & likes for themes -align your expertise & goals -survey popular blogs & industry news source -find your (tone, style, threads of interest) -invest in a blogging planner/scheduler

musks twitter plans remain vague after first company wide q & a

-musk held his first meeting with twitter staff since launching a hostile takeover offer for the platform back in april -employees gathered to voice questions & concerns & hear musks plan for the future of the company -addressing musks plan to tackle bots: his solution would be that users need to pay a certain amount to get their account verified, which would make it too expensive to run massive bot networks. in his words "it needs to be much more expensive to have a troll army" -addressing growth plans: as seen in musks leaked startegy deck, he has a plan to increase twitters user base from the 229 million daily actives it has right now, to 600 million by 2025, then to 931 million by 2028. he explains to twitter staff that his plans are even bigger than this, with a target of a billion users in the app -addressing work life & company culture: in regards to potential lay-offs, musk has previously stated that he plans to cut around 1,000 roles about 1/7 of twitters overall workforce over the next 2 years. musk didnt offer any additional assurance on this front, saying "right now costs exceed revenue. thats not a great situation"

elon musks team asks for more data to complete assessment of twitter bots

-musks team recently asked twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app -theyre saying that twitters initial data release has not provided the insights necessary to conduct an accurate analysis of potential bot activity. after initially resisting calls for more data access, twitter has now reportedly relented & handed over more tweet data access to musks team

nonprofit video marketing case study: the British red cross

-nonprofits often struggle when it comes to harnessing the power of video marketing. but recently, the british red cross launched a campaign targeted at teenagers. the purpose of their nonprofit video marketing campaign was to combat self-harm by british youth. when the red cross discovered that the number of british young people harming themselves has increased by 40% in ten years. they realized they had an epidemic on their hands so they took their campaign to youtube -their aim was to create a video resource that would teach teenagers life-saving skills and help them build the confidence to use those skills if necessary. they wanted to move red-cross first aid into the modern era. and it worked. the campaign won several awards. generated 7.5 million views & over 50,000 comments. 90% of individuals surveyed after watching the videos stated they felt more confident in their ability to help

create a menu

-once youve selected your theme, start building your pages -first, determine which pages you want to feature in your menu. start with an "about me" and "contact" page, and fill in the others. maybe you want to start with a general "blog" page. later on, as you build your content, you can create more specific topic categories nestled within your blog -second set up a menu: go to "appearance", "menu", then "create menu". you can name this something generic, like "navigation" check off which pages you want on your menu, and save -once you get the basis down, consult the wordpress menu user guide for more intricate matter such as adding & deleting menu items & creating multi-level menus -all right youve got the essentials. keep playing around with the site. if you have any questions, the wordpress blog offers a ton of guidance. you can also search most questions on youtube to find step-by-step video tutorials

twitter defends fake account metrics after latest queries from musk

-over the last week, musk has questioned whether twitters estimation that 5% of all twitter accounts are fake could possible be correct and has imvited his 90m+ followers to conduct their own redimentary expierements to see what they find -in response to public criticism from musk that twitters methodology in counting spam and fake accounts is clearly wrong, current twitter CEO parag agrawal tweeted out a long explanation of the companies current fake profile detection & removal process

LinkedIn post ideas for the complete week (7 ideas)

-post a growth hack: you can post a growth hack to help readers learn something new. Relate the post to how you used the growth hack to achieve something in your life. Your audience might relate to that and learn something new as well -share an interesting stat: everyone loves a good stat that makes them sit up and take note. And when you share a stat thats relevant to your business with your followers, it'll help start a conversation -share one of your brand stories: just share a story about how your business has impacted and helped your customers in one way or another. Or you can talk about values important to you as a business owner of your business -share something from a book you've just read: if youve read a good book recently or ate into one presently, you can always find something share worthy and post it. Or you can suggest your top 5 books to read in your domain in a post -appreciate something: everyone liked it if someone shares something positive especially a post that appreciates something find something to appreciate share it with your audience and let the love flow -talk about a habit: we all have a routine and stuff we do regularly in our schedule. You can share one such great habit that you've been into For a long time and which you think others should know about -experiment a little: sometimes two simile lines you come up with can really get a lot of attention and boost your LinkedIn brand don't be afraid to experiment with more post ideas

linkedin post ideas for the complete week (7 ideas)

-post a growth hack: you can post a growth hack to help readers learn something new. relate the post to how you used the growth hack to achieve something in your life. your audience might relate to that and learn something new as well! -share an interesting stat: everyone loves a good stat that makes them sit up and take note. and when you share a stat thats relevant to your buisness with your followers, itll help start a conversation! -share one of your brand stories: just share a story about how your business has impacted and helped your customers in one way or another. or you can talk about values important to you as a business owner of your business -share an interesting stat: everyone loves a good stat that makes them sit up and take a note. and when you share a stat thats relevant to your business with your followers, it'll help start a converation -share something from a book youve just read: if youve read a good book recently or ate into one presently, you can always find something share worthy and post it. or you can suggest your top 5 books to read in your domain in a post -appreciate something: everyone liked it if someone shares something positive. espcially a post that appreciates something. find something to appreciate, share it with your audience and let the love flow -talk about a habit: we all have a routine and stuff we do regularly in our schedule. you can share one such great habit that youve been into for a long time and which you think others should know about -experiment a little: sometimes, two simple lines you come up with can really get a lot of attention and boost your linkedin brand! dont be afraid to expierement with more post ideas

learn some simple seo practices

-seo stands for "search engine optimization" heres the easiest wsy to explain it: if an article is optimized for a specific keyword (a word, phrase, or question) then it should rank higher when someone searches it on google -the goal is for the post to land on page one of google search, so it will garner more clicks. (in fact, that could how you stumbled) upon this guide) -seo is intricate and carvernous. speacilists study for it years & years & google likes to switch things up quite frequently, but here are some basic, tried & true tips -use keywords: think of keywords within your post. this isnt simply the most frequently used word but the word that encompasses a topic that someone would search -for example, if your writing about your expierence with blue apron, your keyword could be something like "blue apron review" thats what people are searching-alot more than something like "my blue apron review" thats people use searching- alot more than something like "blue apron expierence" use this keyword a few times throughout your article as well as in its headline, url & meta description -write lengthier posts. if your trying to optimize your article for blue apron review it should be a comprehensive review were talking 1,000 to 2,000 words, generally. however, dont write for the sake of writing. your information needs to be helpful & relevant -you can check out what other top-ranking sites are writing on the topic by searching it in google. there youll also find questions people ask google as well as related searchers. -link! linking to your content is super important for seo, but you dont want to insert links in your articles for the heck of it. google can detect that. but if youre writing about easy dinner recipes in another post, perhaps you link back to your blue apron review -once you get the hang of these basics, start exploring the seo would more deeply. youll find there are tons of online tools & tutorials thatll guide you through the complicated world og google

general rules for leads chap 5 pgs 107-108

-should be short -should be concise & to the point -words should be precise & in general vocabulary -should use active verbs -should be simple (sentences not rambling or convoluted)

musk cuts staff, de-lists twitter from the stock exchange on day 1 as chief

-so elon musk is now the 'chief twit' he says, with the billionaire taking ownership of the platform late thursday, and for now at least, appointing himself as interim CEO. whether he stays on as chief, or appoints somebody else to the role, remains to be seen, but thus far, it does appear as though musk plans to take a hands on role in re-alligning the app in his vision -musks first order of business was to fire several top execs. the loss of so mucj expierence will hurt the company, no doubt. but mask has an alternative view on what twitter should be, so they were unlikely to ever see eye-to-eye anyway. and the departing execs, will take home millions in payouts, which should soften the blow, before theyre re-appointed at another tech firm in similar roles -musks second key order of business is to take twitter private. thus, twitter will no lomger be a listed entity, and will no lomger have to provide performance updates. some details will still be available, but they wont be officially reported every quarter -delisting will also see the dissolution of twitters current board of directors, with musk to appoint a new board at some stage. who he appoints here could also point to his future plans, which, again, remain relatively vague, outside of a few key hints -to recap, musk has said, or at least implied, that his priorities will be: eliminating bots, expanding the rules around what users can say in the app (within the law), open sourcing feed algorithms, increasing paying subscribers

rethinking our relationship with social media

-somewhere good merges compassion with social media in a way that i havent really seen done before & really just illuminates how we can build community in a way that is productive & centered with love, said jasmine lewis a 20 year old college student in tuscaloosa alabama who joined the waitlist upon the apps launch. lewis is among the first 10 world builders on somewhere good & the creator of griot galaxy. what sets it apart from twitter & other social media platforms is that instead of just doom scrolling & going through whats happening in the world, the devastation & the gossip, & all the determinants of social media that really stray us away from harnessing that compasssion as human beings, somewhere good gravitates towards compassion & conversation that is profound she said -she mimics the sentiments of brianna patrice, creator of twenty nine thirty, a world focused on connecting the dots between sensuality, sexuality, healing & wellness anytime i get off instagram or twitter i feel worse than i did before i logged on, whereas somewhere good had the opposite effect. i leave a conversation feeling fed. patrice is not alone in that feeling. studies have found that social media use can lead to negetive mental health consequences like lower life satisfaction, social comparison, & poor self esteem. aditionally, research has linked social media use to sleep deprivation, anxiety & depression. as lewis said: stepping into this dynamic of where a lot of us are rethinking our relationship with social media platforms, we definetly need to embrace more platforms that are centered within solidarity instead of so much division & provoking us to be more thoughtful human beings

step 1: find your niche

-when taylor started his personal blog in 2010, he wanted to document his efforts to pay off $50,000 worth of debt. he wrote about odd side gigs & how he saved money on groceries -at the time, not as many folks talked so opnely about finances, & people were intrigued -heres another example: travel blogging is a fairly saturated market these days, so if you want to become a travel blogger, find a way to differentiate yourself. the blonde abroad is unique in that it focuses on solo female travel. the nomadic boys are gay couple who travel the world & share gay-friendly guides & reviews -rather than choosing a broad blog topic, choose your focus (as long as theres plenty to write about) & run with it

Top 5 publishing tips

-start with a topic you care about: whether it's thought leadership advice, insights on the days top stories or commentary on industry trends, a great rule of thumb is to start by focusing on a topic you are passionate about. For example, if you are in retail and feel strongly about the future of brick & mortar, like top voices honoree Zoe Leavitt share your thoughts if you're stumped a great source for inspiration is the LinkedIn daily rundown, where you can check out the days top Professional news, trends, and career tips see what peaks your interest & start there - cadence is critical: how often you publish content is key, as it ensures that you remain top of mind with your audience and reinforces your continual presence as a thought leader in fact two thirds 65% of top voices publish at least once a month. Make sure to keep your posts regular, so your audience sees you as a go to resource now and into the future -timing is everything: it's helpful to use a trending topic to make your content timely this one element can take it from a nice to browse to a must read. Think about the current news cycle an upcoming holiday or trending research and consider what might be useful to tie into the topic you want to explore. Check out how some of this years top voices weighted in on some of 2017s biggest trending topics. From best selling, author Adam grants take on diversity in the workplace, to Ubers new ceo Dara khosrowshahi announcing the companies shift in cultural norms -stay engaged: one of the top takeaways from this years list as that engagement is key: interacting with your audience doesn't stop when you hit "post" in order to keep your audience interested and involved, and to reinforce your thoughts & ideas it's important to consistently engage with your network whether it's through video content, regular status updates, thoughtful comments on article, and beyond. The top voices are well known for replying to comments on their articles fueling conversation & staying alive - get inspired: following the worlds top voices on LinkedIn will give you the opportunity to gain insights into emerging trends, spark commentary and shed light on key issues. Whether it's on your morning commute, during your lunch break or for 10 minute mental power ups throughout the day you have access to the minds of some of the worlds best & brightest right at your fingertips

top shorts

-the first ever top shorts list shows that when it comes to short form, feel good content whether its sketchy comedy or visually mesmerizing tricks reigns supreme 1) shangerdanger: diver cracks egg at 45 deep #shorts 2) hingaflips: sarah trust challenges 3) brodie that dood: come with me to shave my flully dog! #doggrooming #grooming #goldendoodle 4) chris ivan: dave & busters bet me 1000 tickets i couldent do this 5) jay & sharon: that gap between your cat seat & center console 6) adrian bliss: welcome to the stomach #shorts 7) zack d films: the magic trick explained (americas got talent) 8) ilya borzov: social expierement what would you do? 9) paulvutv: wife suprises husband at his office with pregnancy reveal #shorts 10) nichlmao: if you catch it with my gf (funny) #shorts

the results

-the goal of the campaign was to increase awareness & improve the chances teenagers would learn & administer first aid. the actual efectiveness would be diffuclt to determine, but the red cross conducted a survey of teenagers who viewed the video series -the results of the survey indicated that the teens who saw the videos were. in fact, more confident in their abilities to administer first aid & that they would be more willing to step in when a situation required. they also asked specific emergency related questions. discovering that the answers teens gave where near perfect in almost every situation -based up on this data, the red cross deems this video marketing effort a success

FDA has approved a new drug to fight ALS & it was particle funded by the ice bucket challenge

-the ice bucket challenge raised $115 million. part of that money helped fund the study for a new drug that was just approved by the FDA - The FDA approved a drug on thursday that can help slow the progression of amyotrophic lateral sclerosis, or ALS & the ice bucket challenge is particle to thank -the ice bucket challenge, the viral trend from 2014 that encouraged social media users to donate to the ALS association or dump an ice-cold bucket of water over their head, raised $155 million. of that money, $2.2 million was put toward funding the study that tested the newly approved mediation relyvrio, according to the ALS association, the ice bucket challenge helped by ALS researchers make scientific advances & increase its annual research funding by 187% -calaneet balas, president & CEO of the ALS association, said in a news release thursday that the FDS approval of relyviro is a victory for the ALS community -"the approval of AMX035 is further proof of how the icebucket challenge dramatically accelerated the fight against ALS," she said. "since then, weve seen new genes discovered, new assistive technology developed to help people living with ALS & far more people living with ALS have access to care services than ever before" -the ALS association also credited the ice bucket challenge in 2016 for helping discover a gene called NEK1 that has been linked to ALS by scientists -in 2019, pete frates the man who helped make the ice bucket challenge fundraiser go viral, died from ALS at the age of 34. celebrities, athletes, & influncers all took part in the challenge, including high jackman, george w bush & chris evans -ALS also known as lou gehrigs disease, is a nuerodegnerative diease that causes people to lose the ability to move, speak, & eventually breathe. there is no cure fo the disease. on average, people die within five years of their diagnosis

how the elon musk twitter takeover went wrong (infographic)

-the twitter/elon musk saga has certainly gotten messy -after starting out with such promise, with the electric car, space travel revolutionary musk pledging to buy twitter for $44 billion to save the platform, & free speech more broadly, the negotiations crumbled pretty fast, with musk eventually accusing twitters executives of withholding information, lying to the public, misleading investors, and a lot more -the case is now headed to court, with twitter looking to hold elon to his original offer, while musk tried to wriggle out of the deal, claiming that the platform is so riddled with bots that its not worth what he originally thought

Social/ media login results overview

-there were a lot of similarities & patterns with usage - cell phones / smart phones were used most - laptops seemed a close second - social media were the most popular forms of media (Tik tok, YouTube, instagram) - most users were completing multiple tasks at any given time or using several social/media at the same time (Spotify in background, movie on laptop, reading/texting on smartphone) -some were surprised by results for instance using some social/media more than others that they thought were their most popular non frequent (a few minutes here or there can add up quickly) -gaming was also popular use for some

social/media log results review

-there were alot of simularities & patterns with usage -cell phones/smart phones were used most -laptops seemed a close second -social media were the most popular forms of media (tik tok, youtube, instagram) -most users were completing multiple tasks at any given time or using several social/media at the same time (spotify in background, movie on laptop, reading/texting on smartphone -some were suprised by results, for instance using social/media more than others that they thought were their most popular or frequent (a few minutes here or there can add up quicjly) -gaming was also popular use for some

new insights highlight the best times to post on facebook & twitter in 2022

-these advice guides are always somewhat controversial, and yes, there are many factors and elements that can play into this data which would impact the performance relative to your own brand -but in general terms, they can help and this week, sprout social has published its latest insights, into the best times to post on facebook and twitter based on performance insights from sprouts 30k+ customer base -again, this is not perscriptive this is not to say that all brands, definetively, will see optional performance if they post all these times (worth nothing, too that the times listed at all CST, though they would be relative to your local time zone) but if you were looking to change up your posting process to improve performance, or maybe map out a more effective startegy, these times, based on current engagement trends, could be a good place to start -first off, facebook according to sprouts data, the best time to post your latest update to facebook is 3am, monday to friday -first off, at 3am theres likely a lot fewer people posting, which means less competition in the feed. that could mean that you get some early engagement which then helps to improve the reach of your post, and by say 9am, when more people are online, that early response could then help to ensure that your content is then shown to even more people -sprout also notes that the times are listed in CST, and 3am CST is also: 9am british standard time, 10am central european time, 6pm australian eastern standard time so because your looking at global engagement, you also need to factor in regional variability its not just people in your time zone that your reaching depending on sprouts user base, that could be a siginificant factor, so its worth also analyzing who your reaching, geographically within your facebook insights but as you can see in the chart, 3am monday to friday, sees better engagement, while tuesdays at 10am and noon also drives good response -sprout further notes that the worst day to post on facebook, in terms of engagement, is saturday with sunday not looking much better -worth factoring into your expierments -on twitter, sprouts engagement data suggets that the best time to post is 9am on monday, tuesday, wednesday, friday & saturday -it seems that people are more inclined to log into twitter at 9am in order to catch up with the news of the day except on thursdays, when everyones, i guess, looking forward to the weekend instead? -the data likey reflects the real time nature of the tweet feed, and how people use the app to keep up with the latest developments, which could be worth factoring into your planning -sprout says that the best days to post to twitter are tuesdays & wednesdays with sundays being the worst for tweet engagement -overall, the data provides some interesting pointers for your own expierements. but again, this is not prespective, there are many factors as noted that are relative to your audience, and how your community engages with your content -but it may get you thinking about your posting approach, which could highlight new oppurtunities -sprout has also published industry-specific breakdowns in full overviews of facebook & twitter engagement insights

your about me page

-this is another important page- and a great place to showcase who you are. share your likes & interests, where your form, why you started this blog, what makes you an expert. itll help the reader feel connected to you-like a trusted friend -dont be afraid to lean into who you are. use your unique expierences, perspective & personality to diffrentiate yourself -additionally, if you dont already have a decent photo of yourself, as a friend or family member to snap one of you. phones these days have powerful camera, so dont feel like you need to hire a professional & spend money on headshots, at least not at first

sports through a pandemic

-this post will be shared via linked, to encourage users to post how the pandemic affected their lives & perhaps find other stories regarding the pandemic. i can also compare & contrast my story with others -recently, we have gone through a worldwide crisis. the corona-virus pandemic which rapidly was spreading from human to human contact. this caused citizens everywhere to quarentine for months on end, having to stay indoors & avoid people outside of their immediate family. everyday lives were changed with others suddenly became exclusively all online through various social media platforms & instamt messaging using smartphones. all in-person interactions ceased & people were left indoors having to put life as they knew it on pause & live in this new virtual reality world. in order to perform sports in person, team training is a neccessity for most of them & are a requirement -cheerleading is a sport that physically cannot be done virtually. the stunts in cheerleading require holding up other teammates which is something needed to be judged from watching the athletes perform in a gym or sports arena. the competition needed to be judged from watching the athletes perform in a gym or sports arena. new innovative ways enabled watching the athletes perform in a gym or sports arena. new innovative ways enabled athletes to continue to still perform their sports, like cheerleading practices being held on zoom for group stretch sessions. when quarentine restrictions were lifted, social gatherings were resumed with face coverings. cheerleaders would perform with their masks & send their competition routines to be judged at virtual competitions -not all sports however were still able to practice & perform as a team causing dedicated athletes mental distress. the mental constraint of the pandemic hit athletes hard between taking classes remotely, training individually & news of season cancellations. college athletes, specifically had the most difficulties "as in spring elevated rates of mental exhaustion, anxiety, hopelessness & feelings of being depressed were reported in the fall survey. mental health concerns remained highest among demographic subgroups typically displaying higher rated of mental distress (women, student athletes of color, those in the queer spectrum, those living alone or away from campus & those from campus & those reporting family economic hardship" -it was particular devastating for those student athletes attending a college/university to play a sport & not being able to participate. ultimately, depending on their grade, they may have lost out on up to four yers or collegiate sports participation that they will never be able to recover

loved by tiktok

-this year, our community continues to be a place for discovery, inspiration & honest reviews that have products flying off the shelves, thanks to the trending hashtags such as #tiktokmademebuyit, #smallbusiness & more. in the us, the tiktok community is in love with local small businesses who are sharing one of a kund expierences & unique expertise on tiktok. weve also added popular products like a food chopper & birkenstock boston clogs to our shopping carts.here are the popular smbs & videos that made us want to visit these special SBMS & update our shopping lists this year united states 1) @81stdeli: the 81st st deli in cleveland starting trending on tiktok after nish godfrey (@onlynishaa_) raved about their chicken salad 2) @poolpromj: mj the pool pro is a new orleans based pool professional who makes oddly satisfying pool cleaning videos & shares his pro pool tips 3) @sanisisters: sisters niki & ritika share their journey of founding & designing sani, a clothing brand that reflects & celebrated their indian heritage 4) @moonsrarebooks: moon rare books isnt your average bookstore. this provo, ut book shop is home to rare copies & first editions of the most famous books 5) @outdoorgravitypark: outdoor gravity in pigeon forge, tn is the only zorbing park in the u.s. whats zorbing you ask? #tiktokmademebuyit products 1) food chopper 2) mac stack mascara 3) glossier you perfrume 4) LL bean boat & tote 5) birkenstock boston clogs

only on tiktok

-this year, we continued to push the boundaries of authentic self expression on tiktok through a diverse array of creative & community effects, sounds, filters & more. we danced to songs we didnt even know were songs, shared embarassing or personal stories & became a part of renaissance portraits, which was all part of this years trends that are uniquely tiktok. here are those tiktok trends made possible by our features & your own creativity in 2022 united states 1) jiggle jiggle 2) its corn 3) one thing about me 4) thats not my name 5) ok i like it, picasso 6) core memories 7) things that just make sense 8) horace 9) retoscope 10) renissance eyes around the world 1) its corn 2) jiggle jiggle 3) renissance eyes 4) horace 5) waves

top trending videos

-this years trending videos show that individual, online communities are more influential than ever before. take the large presence of videos featuring personal stories which allowed creators to intimately connect with & recognize their fans: technoblades father recorded a farewell message penned by his late son to viewers: dream finally dropped the mask for a long awaited hello; & jaiden animations come out via her charecteristic animated style. meanwhile, moments involving traditional celebrities like communicated reinterpretated them for their audiences through memes, parodies, & more & of course, top creators like mr beast continued to bring their viewers together with large scale participatory challenges -in this years top ten youll also find a halftime show that hit a note of nostalgia, mark robers latest attempt to foil phone scammers, a teenage directors take on a horror filled piece of internet lore & the try guys addressing their channels future -altogether, viewership of the top trending videos surpassed last years: these 10 videos were viewed more than 650 million times over 55 million hours. the channels behind them total more than 225 million subscribers 1) technoblade: so long nerds 2) guardian news: watch the uncensored moment will smith smacks chris rock on stage at the oscars, drops f-bomb 3) dream: hi, im dream 4) NFL: dr dre, snoop doggm eminem, mary j blige, kendrick lamar & 50 cent full pepski sb lvi halftime show 5) mr beast: i built willy wonkas chocolate factory! 6) mark rober: pranks destroy scam callers glitterbomb payback 7) jaiden animations: being not straight 8) kane pixels: the backrooms (found footage) 9) the try guys: what happened 10) first we feast: millie bobby brown needs a milkshake

emerging artists

-tiktok remains the top destination for music discovery for fans of all genres. creators on the app fell in love with new favorites like icespice, jyke, latto & more, pushing their songs off the platform & onto the charts! the incredible momentum driven by fans on tiktok even reached the grammy awards, with trending tracks from muni long, steve lacy, omar apollo & glorilla recieving grammy nominations. tiktoks emerging artists for 2022 are a diverse & accomplished group that will make meaningful music for a long time to come united states 1) @icespicee: the bronx served up hits like "munch (freelin u)" & her fans on tiktok ate them for lunch 2) @steve.lacy: steve lacy scored one of the biggest tiktok hits of 2022 with the addictive "bad habit" 3) @bailey:zimmerman: country fans on tiktok fell in love with zimmerman, who elevated from the auto bodyshop to the cmas this year 4) @jvke: jvke wowed fans, onlookers & piano teachers on tiktok & beyond with his emotional hit "golden hour" 5) @glorilla03: lets gooooo memphis glorilla had the rap song of the summer with the hitkiddd produced f.n.f 6) @bensonboone: the stars aligned for benson boone, whose winning charm & golden pipe earned him 3.3 million followers 7) @latto777: big latto grew a big fanbase (6.6m followers) with her big personality & big energy 8) @omar.apollo: the mexican america singer deserves all the plaudits that come his way after the tikok trending evergreen became his first ever hot 100 hit 9) @munilong: tiktok listened to muni longs breakout hit for "hrs & hrs", driving it to the billboard top 20 10) @anees: he showed off his silky smooth vocals on his ballad sun & moon (678k video creations) en route to 80+ million streams

6th anniversary of the first ALS ice bucket challenge

-today marks the 6th anniversay of the very first ALS ice bucket challenge, where people around the world came together to raise awareness & funds to end ALS. since then, thanks to the overwhelming kindness & genorosity of our supporters, the ALS association has been able to commit $111,449,730.53 to research thats led to amazing discoveries, brining us even closer to treatments & a cure for this devastating & always fatal disease -today the world faces another health crisis, & it has hit ALS community espcially hard. people with ALS are at risk of even greater life-threatening complications if they contract the coronavirus. for our community, that means extreme isolation to esnure that they & their family members are not exposed to COVID-19 -to raise more awareness, we have produced a PSA that brings these difficult times into sharp focus. while the world might feel like it is on pause, ALS is relentless. when the pandemic is over, people living with ALS will still struggle to do the things most of us take for granted everyday -though the global crisis has affected us all, the ALS association continues to work hard to find a cure for ALS, & we need your help -we as that you watch our we cant wait vide, and if you believe in its message, please like & share it on social media with the #wecantwait hashtag. it would mean the world to use & the many people aroound the globe living with ALS

elon musks first big twitter product paused after fake accounts spread twitter accounts impersonating celebrities & politicians spread on the company rolled out paid check marks

-twitter in thursday night pressed pause on elon musks first major product launch a paid for blue checkmark after misinformation flooded the site -twitter rolled out twitter blue on wednesday, letting users who provided an apple id & a phoen number pay $7.99 a month to attain verification. previosuly, that badge was only available to people when the company had verified their identity, often public figures & brands -almost immediately users started taking advantage of the new tool. accounts were created impersonating politicans including president biden & celebrities as well as other notable people. several also surfaced purpoting to be brands, announcing fake news -twitter temporailrly disabled sign ups for the new service thursday night, according to a internal note viewed by the washington post to help address impersonation issues -but in several cases, the damage was already done & some fake accounts were still active as of friday -on friday afternoon sen edward j markey (d-mass) sent a letter to musk already several questions about the blue check mark subscription program. a washingtons post columinist set up ab account impersonating markey this week with the senators permission & paid for a blue check mark -apparently due to twitters lax vertification practies & apparent need for cash anyone could pay $8.00 & impersonate someone on your platform, markey wrote. selling the truth is dangerous & unacceptable -on wednesday, a fake account purpoting to be basketball star lebron james falsely tweeted that the athlete was requesting a trade. another fake account with a blue check mark pretending to be former president george w bush tweeted i miss kissing iraqis -& a post from a fake account pretending to be a pharmacuetical giant eli lilly was shared 3,000 times & remained online for several hours thursday afternoon. the tweet read; we are excited to announce insulin is free now on eli lilly spokesperson told the post on thursday they are in communication with twitter to address the issue -the decision to pause a signature new product under musk the worlds richest man who is also a twitter super user marks two weeks of chaos under the new ownership. musk who already counts himself as ceo of companies including tesla & space x has moved quickly to implement changes & had had to backtrack multiple times in recent days -last week, musk laid off roughly half of twitters 7,500 staff members, raising concerns about the companies ability to police misinformation & other harmful content on site. over the weekend, the company tried to hire some of them back -civil rights groups called on advertisers to suspent their campaigns on twitter, & many have. additionally a string of executives have left the company including & perhaps most notably the companies head of content moderation, who participated in a twitter spaces public meeting with musk & advertisers on wednesdsy -musk also ordered staffers to return to the office, reversing a policy at the tech company that all workers could remain remote & making more departures likely -during a meeting, with employees held shortly after the return to the office policy was announced a worker asked musk if the company had a specific focus for the next few months -we just defintely need to bring in more cash than we spend, musk answered, according to a transcript of the meeting published by the verge. if we dont do that & theres a massive negetive cash flow, then bankruptcy is not out of the question, that is a priority. we cant scale to 1 billion users & take massive losses along the way -twitter musk is musks first major product change. the intial rollout of the overhauled verification system was dialed back as musk expressed concern over its design -inside twitter, workers scrambled to address the problems unleased by the launch -twitter has a risk of evaluation process, however, because of the expedited timeline, & it didnt make key upgrades equipping the content moderation side to flag problems, according to three people familiar with the process, who spoke on the condition of annonymity to cadidy describe the matter -the risk of evaluation team was laid off, one of the people said leading to a frenzy of last minute defenses. following the launch, there were major bugs with tools that slowed down or prevented moderation -a key problem, the people said, was twitter internal staffs inability to immediately distinguish marks from those of official accounts that had been given them under the legacy verification system. that stemmed from a lack of compatibility between the new twitter blue system & twitters moderation tools, the people said

trayvon martin how social media became protest: beyonce, rihanna, diddy & amber rose weighed in throughout the case from martins death to zimmermans acquittal

-twitter was practically groaning saturday under the weight of a sea of protests from the likes of nicki minaj & miley cyrus after a florida jury found george zimmerman not guilty in the shooting death of trayvon martin last febuary. these tweets scattered with hashtags like #nojustice & #riptrayvonmartin, where just a small part of a massive social media protest between the 17 year old high school students shooting & zimmermans "not guilty" verdict -in febuary 2012, trayvon martin was found shot & killed, george zimmerman standing over his body holding a handgun. martin was unarmed, weilding only a bottle of iced tea & a bag of skittles. zimmerman said he shot martin in self defense & walked away from the scene. he was later arrested on april 11 & charged with second degree murder in the shooting after months of protests -these protests, to a large degree, were created online first with a petition posted to change.org by martins family. that petition made on march 8, saw support from the likes of janelle monae & mc hammer who both urged people to sign. the petition soon became the fastest growing campaign in the sites history, netting 250,000 sigantures in its first few days. it got 2,278,988 signatures total -the meantime, other soial protests started to bubble, starting with a million hoodies, a campaign & march headed up bu digital strategist daniel maree that also had ties to the change.org petition -the big impetus for million hoodies for me was reading about the taryvon martin case & noticing that there was no national news coverage of the story, noticing that there was national news coverage of the story, noticing that the police hadnt arrested george zimmerman & feeling that i have been in that situation before, maree told MTV News. i spent two years in gainesville, florida as a high schooler & i personally had expierences walking homw from school sometimes. i would get stopped by the police for no reason other than i was an african american in a predominantly white neighborhood -maree said that the hoodie piece of the story struck him espcially, citing expierences hes had in new york city as an adult where people have acted paranoid around him when he wears that article of clothing, i saw myself in trayvin martin, he said. i saw my little sister, i saw my cousin i saw my brother -a million hoodies was a two pronged attack: first culminating in a million hoodie piece of the story struck him espcially, citing expierences walking home from school sometimes. i would get stopped by the police for no reason other than i was an african american in a prediminately white neighborhood -maree said that the hoodie piece of the story him espically, citing expierencies hes had in new york city as an adult where people have acted paranoid around him when he wears that article of clothing. i saw myself in trayvon martin he said i saw my little sister i saw my cousin i saw my brother -a million hoodies was a two pronged attack: first culminating in a million hoodie march in new york on march 21, 2012 as well a series of other marches across the country & second online, where people were encouraged to post snaps & of themselves wearing hoodies. the call to action was embraced by the likes of diddy & nelly -the movement, often hashtagged #wearetrayvonmartin, quickly spread throughout the web with everyone from lebron james & the miami heat to new york lawmakers donning hoodies in support of martin -the spread of the meme was a domino effect, according to maree. "micheal skolnick, who is russel simmons political director, was instrumental in getting celebrities to support this cause he said he was the person who tweeted & talked to gabrielle union who then talked to dwayne wade, who then talked to lebron james, who then talked to the miami heat -president obama also made vague reference to the #wearetrayvonmartin meme during a white house press coference in late march 2012, saying: if i had a son, he would like trayvon & i think they are right to expect that all of us as americans are going to take this with the seriousness that it deserves & were going to get to the bottom of exactly what happened -although maree said that a number of things led to zimmermans arrest, he does arrest that million hoodies certianly played a critical role in getting zimmerman arrested citing pew research center research that shows social media attention to the case of climbing after protest efforts began -as the trial, which kicked off in june 2013 wound to a close, yet another movement was launched via avatars & twitter feeds, this time featuring hashtags like #blackout4trayvon & #justicefortrayvon. those using the #blackout hashtag close to share inky black photos on social networks, a trend that was taken up by rihanna, kevin hart, beyonce, ghostface kilah, diddy & amber rose

former twitter security chief access the company of misleading behavior around bots, data security & more

-twitters nightmare 2022 continues to get worse, with former security advisor peter zatko, also known as 'mudge' leveling a range of allegations against his former employer, including the suggestion that twitter executives decieved federal regulators, delibertely mislead the companies own board, and in a more immediately pressing element, lied about the presence of bots & spam on the service

as the future of twitter becomes uncertain, many users are going somewhere good, the design of having a conversation with someone on somewhere good internationally looks like a weaving path, which is made to incrite the feeling of taking a walk with someone on the internet

-upon elon musks purchase of twitter, several users are leaving the platform -somewhere good is a social media app focused on fostering community & cultivating connection -the platform was created as a safe space specifically for POC & queer communities & goes against media norms no profile, no feed, no likes, & no followers -under elon musks leadership, twitter one of the most popular social media platforms in america could look a lot of different in the coming weeks. a monthly subscription of $8 for verified accounts, an up tick in hate speech & the return of banned accounts are among several of the changes that already have & could occur under new guidelines. many users have shared their concerns online, while some celebrities, like sara bareilles & shonda rhimes, have already left the app. in the mindst of what some see as a chaotic storm, some social media users are finding calm on somewhere good. -somewhere good feels fresh & different from social media platforms. when you first breath, creating a whimsical & relaxing feeling upon entry. there are no likes, no followers, & no profiles beyond the very basic identifiers: name, pronouns, location & a photo. there also isnt a feed to scroll through. it was an intentional product & design decision to remove that from our platform, says annika hansteen-izora, head of design at somewhere good. we found that those numbers, which have become the standardized way of navigating the internet, dont lend themselves to supporting people in creating meaningful connections in their lives -launched in april for 1os with plans to expand to android soon, somewhere good is a voice note platform for community conversations the key word being community. the app consists of worlds, or essentially voice note chat rooms, where a new prompt is released daily. users can respond to these topics through recording voice notes -weve seen a huge uptick of notable people whove expressed not wanting to be on twitter anymore & wanting to be intentional about how they commune & connect with their community online. somewhere good has offered them a space for that said naj austin, founder & ceo of the platform. to date, the app has recieved over 10,000 downloads

Keys to good writing

-use short sentences -use short words -avoid wordiness -eliminate jargon -get to the point quickly

safety first

-user research respondents also reported being choosy about where they spend their time & preferring private spaces & private chats with friends are opposed to public spheres that arent very insulated or protected. most platforms think about safety last or definetly not first. we were thinking about it before we ever wrote a line of code or designed what the platform would even look like said austin. the app is also invite code protected, meaning users are likely to join by words of mouth. this is to ensure that were growing with intention & not just for scale, not just getting to a million users, but being thoughtful about who those users are austin said. nothing that there is an invite code clue on the app & somewhere good will provide the invite codes to anyone who asks -the most visited worlds within somewhere good include griot galaxy, where users indulge in conversations about the power of storytelling, dont get me ta lyin, which is comparable to the comedy series wild n out but for book discussion & invisibilia NPR a space where folks can discuss the hidden forces of life. anyone can create a world, & set the world to away whenever they want to spend time offline, when austin says is to allow users a break from their iphone. because there is no algorithm that pushes highly visted accounts of worlds to the top, no one is popular or unpopular on somewhere good no one takes the main stage. everyone can engage in conversation or worlds equally

lessons from HONY (so far)

-we are all human -we all have a story -we post fake relatities -he (brandon stanton) gives voices to people who might not usually have one -it appeals to visual learners and readers (we can visualize it)

the complete elon-musk twitter saga

-we began covering the elon musk-twitter saga in april 2022 when musk publicy announced his $44 billion hostile takeover of twitter -for musk & twitters (previous) board of directors, 2022 has been a long, drawn-out, legal battlefield. after months of publicly defacing twitter, musk was unsatisfied with his results and attempted to back out of the deal. twitter responded by flipping the script, expecting musk to pay up -now the deal is done & the question becomes what elon will do as CEO of twitter? will we see changes in the app? to the business? and how might these impact social media marketers?

the playlist

-whether it was fresh sounds or classic tracks making a comeback, the songs on our for you feeds make us hit repeat again & again. in 2022, popular songs on tiktok came from established, emerging & breakthrough artists, spanning a range of genres as diverse as our community itself. the tiktok community made 8.9m videos using the top us track sunroof by nicky youre & dazy & we couldent get enough of running that hill ( a deal with god), the 1985 hit by kate bush that made a comeback to the charts. here are some trending tunes this year. united states 1) sunroof nicky youre & dazy hummable, breezy brillance from a talented duo, originally released via soundan 2) l$d luclover: the flecy heavy hit had us all feeling ourselves throughout 2022 3) ginseng strip 2022 yung lean: trends come & go but this melody stuck with us all year 4) about damn time lizzo: the queen of tiktok continues her reign 5) just a cloud away pharell williams: there were no clouds in the sky when this feather light 2015 hit trended this year 6) forever labrinth: this tv to tiktok song helped inject some drama into our lives 7) jiggle jiggle duke & louis theroux: from an almost forgotten rap recited at a chicken shop to tiktok, to the pop charts 8) billie eilish armani white: this nore sampling smash helped armani white earn his first hot 100 hit & def jam deal 9) running up that hill (a deal with god) kate bush: tiktok played a crucial role in elevating this 1985 classic to the hot 100 around the world 1) ginseng strip 2022 yung lean 2) sunroof nicky youre & dazy 3) wait a minute willow 4) beat automotivo tan tan viral wz beat: balie funk meets background music for this self fulfilling prophecy 5) cool for the summer demi lovato: it was sped up summer on tiktok 6) jiggle jiggle duke & jonas & louis theoroux 7) me porto bonito: bad bunny & chencho coreleone: the most popular of el conjos many trending songs in 2022 8) about damn time lizzo 9) l$d luclover 10) una nache en medellin cris mj: the biggest hit in a big year for regional latin music on tiktok

evaluate a sites accuracy, ask yourself:

-who wrote the page and can you contact him or her? -what is the purpose of the document and why was it produced? -is this person qualified to write this document? you need to: -make sure author provides e-mail or a contact address/phone number -know the distinction between author and webmaster

before writing their lead, online writers should ask themselves a few questions chap 5 pg 116

-why valuable? is this story valuable to readers because of its immediacy or because of its in-depth & relatively timeless account of a subject in which people will be interested for some time to come? -what seo? what are the key search terms most likely to be used by people interested in my story?

purpose of lead "a lead needs to establish relevance for readers, such as college students" pg 96 chap 5

-writers whether for newspapers, websites, television stations, blogs or magazines have to structure their leads to suit their audiences" -it all comes down to the audience's automatic question, "how does this message affect me" the audience immediately looks for an explanation. sometimes stories or messages don't have the simple, personal component. then writers must look beyond the "what about me"

online writing the seo impact chap 5 pgs 114-115

-writers who work for online publications can increase the chances of their work being found on the internet by considering a technique called search engine optimization" -online writers, therefore, should make an effort to use in their leads keywords & phrases that potential readers, might use in a search"

consider your connections

-you can be selective -begin with your own contacts -review profiled before connecting -connect within groups -watch out for trolls -follow influencers and industry leaders

in crafting messages, writers focus on the point, the hook, the lead, & the copy (pg 94) chap 5

-you must know why you are writing, main point of message, to hook audience -content/message must have substance -identify the key benefit, the point -the point is crucial information that justifies creating a message in the first place: a bill is passed. middle-income residents will break on state income tax rates -the hook is an enticing opening phrase or sentence that draws audiences into a message. you might soon see more money in your paycheck -the lead is the opneing few sentences of a mesia message. typically, it contains the hook & the point. state residents who earn less than 75,000 a year will take home in their paychecks starting in January, thanks to a new law dramatically changes the state income tax rate applied to middle-income earners -the copy is the entire body of a media message, including a lead & all supporting information, such as new facts, background, quotes & statistics

your contact page

-your readers are going to want to reach out to you. maybe they have a question, or want to suggest a story idea or recruit you to write a guest post. make sure that easy on them by setting up a "contact me" page -include your email address and how to find you on social platforms. if you dont want to hand out your personal email address, you can create another one specifically for your blog -you can also install a contact from plugin. this allows readers out to reach out without nabbing your personal information. plus, all inquiries go staright in your primary email account, so you dont have to juggle multiples

track your analytics

-youre going to want to get a better understanding of whats working & what isnt working on your blog, so take a look at your numbers with a free analytics tool, such as google analytics -fill out some basic information about your website & google analytics will give you whats called a tracking code. paste this into your websites pages & posts & google will start tracking your visitors -we suggest paying attention to the source of traffic (social media, direct , google etc) the number of pageviews & the time spent on the page. if, for example, a page has a high number of views but folks arent sticking around, maybe your headline is working but your article is not -over time, this information can help you tailor content to your readers needs & interests

around the world

1) @ox_zung the stitch expert shares tricks that made us gasp 2) @rosalia rosalia shows us all how to slay 3) @lav_sings wows us with her #desitok singing skills 4) @roberttirwin the aussie controvationist rescuses a baby blue tongued lizard in the outback 5) @thammachad an iconic thai creator recieves an award in all their glory

creating engaging content

1) add an engaging title: when searching for articles/blogs online, users often only see a title and thats what they will click on in order to read further 2) consider SEO (search engine optimization): translation use keywords in title and body copy, whenever possible. keywords are the actual words or phrases that a person would use when searching for your content within search engines 3) make the content more attractive: you can underline words that you would hyperlink to additional information (company names, organizations, proper names, keyfacts/phrases) you can invite your follower to participate in the conversation via a comment at the end (have you worked in any of these fields? what was your expierence? you can include additional links to more information at the end 4) use shorter paragraphs: considered smaller "chunks" of copy to make it easier on the reader who may be scrolling through your blog copy on his/her their cell phone. consider adding subheads, short sub headings above paragraphs that cue readers in to whats next. they can also be useful in helping your reader to navigate through your blog 5) consider adding tags: ideally tags are a feature used in blogs that also help prospective readers/users to find your content; they may be keywords or general words (fitness, cooking, fashion) that you can add to compliment your copy 6) remember to use a more conversational tone with your social media followers. write as if you were sharing something with a friend instead of writing a research paper. this will help you to develop and cultivate your writers voice online

ten dragonfly insights

1) be personable & tell powerful stories: be relatable, authentic, and genuine and tell personal stories that connect with your audience. people forget facts, but they never forget a good story 2) use design thinking: dont get caught up in a traditional ways of problem solving: think outside the box & remember to always design your campaign with your audience in mind 3) iterate, iterate, iterate: "we have a strategic plan" said southwestern airlines CEO herb kellecher "its called doing things". always err on the side of action you will learn more actively doing than by getting stuck in the "idea phase" 4) use social media to your advantage: use social media platforms as away to communicate your message and reach your audience directly. unlike traditional media which targets users with a brand, social media is about having a conversation. (for some tips, check out our list for engaging people on facebook & twitter) 5) stay focused on your goal (focus + GET- use the dragonfly model): outline what your focused goal is & always work towards it. use the model-focus, grab attention, engage & take action- to follow through from having just a seed of an idea to a full-fledged cause 6) create a ripple effect: social networks are a powerful way to spread a message quickly and effciently. utilize emotional contagion and find "influencers in your networks. build your campaign in a way so that others can build on it as well" 7) ask for time, than money: research shows that people are more likely to donate money after you first ask for their time. be strategic about not only who you ask, but what you ask for. read more about the time-ask effect on your research page 8) engineer virality: create a clear, powerful message and make it easy to share. always ask yourself "if i recoeved this, would i be engaged and compelled to share it with others?" if not go back & start again until you come up with something truely sharable 9) isolate a "stinky" idea of a story that represents your cause: create STAR moments (something to always remember) an easy take away message for your cause that sticks in peoples minds 10) spread happiness: the dragonfly effect arose out of the idea that small acts can create big, positive changes in the world. prosocial actions make people's lives feel more meaningful, fulfilling, & happy so focus, grab attention, engage others & take action and start doing your part to spread more happiness

lessons from editing & layering exercise

1) focus on economy of words: you have a range for the charecter on word count, but try to keep your copy at the lower end of that range (remember the six word story?) 2) write to an audience your peers for example: have a specific person or group in mind when you write and "talk to them on a paper 3) you should give it a personal style & tone: relate the information in a way that is both entertaining & informative. write with personality 4) consider the visual element also: we know that communication across social media involves as much of a visual as as written expierence. what type of picture of video would go best with this post? (its okay if you dont include one this time) at least consider what work would work best 5) use contractions for an informal voice: we speak much less formally than we write, & contractions are part of the way in which we sound more controversial. so unlike more formal papers & reports, your social media posts can use contradictions (its instead of it is) 6) link to your sources: using hyperlinks within your posts/articles can serve as a way of citing your sources. they will show your user the origin of the information you are sharing 7) submit final published copy: you have written the three posts, go back & read them out loud. edit & edit again (remember the 7 steps of the writing process)

7 Stages of Writing Process

1) information gathering, immersion in the subject, using the 5 w's and 1 h (who? what? where? when? how? + how much?) -conduct interviews -begin library & online research -supplement with other sources (brochures, archives) -take careful notes & cite all sources for accuracy when information is needed/used 2) thinking & planning -begin studying notes & deciding upon angle/focus for story or content -continue filling in any gaps in research, answering additional questions -think about a plan of action once angle/focus is decided, such as where to begin 3) listing-bringing order/organization to info - compile a list of facts & ideas that will be important to communicating clearly to audience (key works/phrases, detailed outline, key points) in a way that works -begin to review & rank information (top three priority items) 4) writing the message as you would tell -begin with first & most important element to be communicated (see list stage 3) -use conversational speech/tone, as if sharing with a friend -make any updates needed and this results in first draft 5) rewriting 6) sharing -show a reader, get feedback 7) polishing -checking over mechanical elements (grammar, punctuation etc) -ensure accuracy & clarity such as proper spelling of names & places mentioned

expectations of web surfers

1) speed 2) visual logic: can quickly and easily figure out what the sites about, what it contains & who produced it 3) simple organizational navigation: well organized; infos presented in logical layers with ease of navigation 4) depth: has enough info. for visitors & access & use 5) news: features constantly new & updated info (garners return visits)

the three I's: think beyond the post

1) the impact: (to have a direct effect on) consider how your choices, in terms of coverage & reach, can have an effect on the smaller & larger community. Coverage is just what you choose to highlight or focus upon at any given time. Make sure that youve provided full context and looked at both sides. on a positive note, consider some of the case studies & we will review. humans of new york, for example chose to cover regular people and the result was extraordinary impact & even change (raising money for a school) reach is the number of people and lives you can impact via posts or larger campaigns. weve also seen that in the examples of sameer and vinay whos campaigns helped to improve the bone marrow registry, attracting tens of thousands of new donors 2) the (possible future effect or result) when your working for another company as an intern or employee, think in a different way about the content that you post. what could be the short and long term implications of the content once it posted? make sure that it is approved and consider whether it will reflect negatively upon the company or another entity across social meds. Just as importantly, ensure that it reflects well upon you as the poster (that also goes for private posts) for example, someone asks you to misrepresent a competitor. thats a moral dilemma. it will ultimately make you look bad. will it negatively affect your future career pursuits as well? it could 3) the innovation: (the introduction of something new) research, find and implement new technology when it comes to your platforms, social media options and posts. those simple steps can take you far

tiktok taught me

on tiktok, we all learned a thing or two this year, as our community discovered new recipies, beauty & wellness routines, along with some handy life hacks along the way. tiktok taught us ways to be inclusive of deaf culture, while also showing us how to best pose with our short kings. here are some of the popular trends & tutorials that taught us what we needed to know this year united states 1) @oursignedworld how to get attention of someone who is hard of hearing 2) @cookingwithlynja how to make three types of grilled cheese 3) @brunchwithbabs how to easily carve a pumpkin 4) @getaheadwithnick how to nap like a navy seal 5) @davidsuh how to pose with short kings 6) @charlesgross how to keep your lips moist with olive oil 7) @lizzardbird how to bind a book 8) gavinflo how to stop slicing golf balls on the golf course 9) @rob_skate4life how to do a varial on a skateboard 10) @tiasaundaa how to contour with powder around the world 1) @efritaasmr anyone up for a corn dog? 2) @oursignedworld a daughter learning how to get her deaf fathers attention warms our hearts 3) @shinanova learning how to communicate through inuit facial expressions with shina & her mom @kayuula 4) @satisfcapybaraying_pottery fitting a capybara into a ceramic mug 5) @mirendarosenberg lady tallow sparking the #tallowtok trend

how to tell a story (the dragonfly effect)

the dragonfly effects emphasizes building campaigns around one powerful, "sticky" story. people forget facts, but they never forget a great story 1) stories are about people: people connect with other people, so make sure you focus your story on the real-life charecters of your story. focus on the people involved: people are what serve as the audiences guide through the story, and what an audience will connect with 2) let your charecters speak for themselves: an important part of storytelling is making the story personable & relatable. when charecters speak to each other in a story, it lends immediacy urgency and authencity to the piece. use direct quotes & let charecters speak in indiosyncratic voices, lending credability to the dialogue 3) audiences bore easily: lets face it these days, our attention spans are strained and unless your keeping people interested, you are wasting your breath. so when telling a story get them engaged make them wonder "what happens next" or how this is getting to turn out? 4) stories stir up emotions: human beings are not inclined to think about things they dont care about. stories stir emotions not to be manipulative, not simply for melodramatic effect, but to break through the white noise of information that continuously inundated to deliver the message: this is worth your attention 5) strories dont tell: they show, "show dont tell" is the most fundamental maxim of storytelling & for good reason. your audience should see a picture, feel the conflict, and become more involved, with the story & just be receptacles for a long list of facts 6) stories have at least one "moment of truth" the best stories show us something about how we should treat ourselves, others, or the world around us. call it an "aha" moment that point when your story conveys a message that really makes your audience say, yes! thats a powerful idea 7) stories have a clear meaning: when the final line is spoken, your audience, should know exactly why they took this journey with you. in the end, this may be the most important rule of all. if your audience cant answer the question "what was the story all about" it wont matter if you followed rules through six

news elements (chap 5)

the elements that must appear in news stories who, what, when, where how & why. while those elements have been critical in news, the list is a basic starting point for any writer in determining what will go first. these news components can form a question: "who did what to whom, how, when, where, & why" every letter, news story, news release & most microblogs or advertisements will answer the question"