PSC: Quiz 11, Public Opinion

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The optimum sample size is ____ people. Beyond this, the increased accuracy of the survey does not generally justify the added cost of conducting a survey that size

1500

The person who started the first professional polling firm the United States was

George H. Gallup

_____ exists when a political opinion exists as potential, but not yet formed or crystallized. It is unmeasured opinion and not measurable at that moment.

Latency

Persons born between 1982 and 2003 are part of a generation known as

Millennials

____ is the extent to which people believe the government acts in their best interests.

Political trust

A survey poll that is intended to affect public opinion rather than accurately measure it is called

a push poll

A proper survey sample is based on selecting the appropriate set of people from a chosen population. When every individual in a chosen population has a known and equal chance of being included in the sample, it is called

a simple random sample

A type of survey, or poll, that involves asking people how they voted as they leave a voting station (during an election) is called

an exit poll

_____ is a conception of the ideal social order. It represents a set of consistent political beliefs

an ideology

When opinion does not differ much from the typical response to a question (a substantial percentage of a sample agree on an issue), it suggests that there is _____ on that opinion.

consensus

____ is the extent to which people believe their actions can impact public affairs and the actions of government

efficacy

The political opinions of the most politically active and wealthy members of a community is known as

elite opinion

_____ are socialization patterns in which a generation of adults who grew up during a certain decade or period appears to have its own political and social outlook and thereby differentiating itself from the previous generation

generational effects

How strongly people hold their beliefs, values, attitudes, or opinions is an indication of

intensity

____ are sources of error in public opinion polls in which individuals feel obligated to give opinions when they are unaware of the issue or have no opinions about it.

nonattitudes

_____ is the condition in which differences between parties and/or the public are so stark that disagreement breaks out, fueling attacks and controversy

polarization

Asking the same question across various points in time gives an indication of the _____ of opinion

stability

_____ were ballot polls by nineteenth-century newspapers to predict the outcome of elections

straw polls

The percent of people chosen and contacted to participate in a survey that actually do so (complete the survey and return it) is called

the response rate

____ are polls used by the media to track the support levels for candidates over time

tracking polls


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