MKTG Chapter 16

Deceptive pricing practices include misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

false

In sense-of-mission marketing, a company defines its mission in product terms rather than social terms.

false

In the progress toward environmental sustainability, a company must first develop a sustainability vision, which serves as a guide to the future.

false

Many low-income consumers find themselves in food deserts, which are plentiful in fruits and vegetables, fresh fish, and chicken but lack products like frozen pizzas, Cheetos, Moon Pies, and Cokes.

false

Product stewardship is a "beyond greening" activity

false

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.

false

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships

false

When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition.

false

In advertising, puffery refers to ________. A) broadcasting a straightforward promotional message B) including innocent exaggeration for effect C) creating emotional appeals for a brand D) creating subliminal appeals for a brand E) providing value-added promotions

including innocent exaggeration for effort

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938. A) Robinson-Patman Act B) Wheeler-Lea Act C) Consumer Product Safety Act D) Taft-Hartley Act E) Sherman Act

Wheeler Lea Act

________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. A) An environmental mission statement B) A cradle-to-cradle practice C) Pollution prevention D) Product stewardship E) A sustainability vision

a sustainability vision

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________. A) provides essential psychological benefits about products B) adds value by giving consumers product information C) generates tax breaks for small businesses D) applies a functional value to the product E) lowers prices by increasing competition

ads value by giving consumers product information

The societal marketing concept states that companies should try to turn ________. A) deficient products into pleasing ones B) desirable products into pleasing ones C) deficient products into salutary ones D) all of their products into salutary ones E) all of their products into desirable ones

all of their products into desirable ones

A company should avoid high-pressure selling if it wants to ________. A) achieve short-term gains B) move a previous year's product models C) comply with local and federal laws D) build long-term relationships with valued customers E) maintain an accurate customer database

build long term relationships with valued customers

Promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption relate to the consumer's right to ________. A) not buy a product that is offered for sale B) be well informed about important aspects of a product C) consume now in a way that will preserve the world for future generations D) be protected against questionable products and marketing practices E) influence marketing practices in ways that will improve quality of life

consume now in a way that will preserve the world for future generations

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete. A) automotive B) housing C) food and beverage D) consumer electronics E) music

consumer electronics

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice? A) consumer-oriented marketing B) societal marketing C) sense-of-mission marketing D) affiliate marketing E) innovative marketing

consumer oriented marketing

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. A) Environmentalism B) Proactivism C) Affirmative action D) Consumerism E) Liberalism

consumerism

The two major citizen action movements to keep businesses in line are ________. A) consumerism and environmentalism B) protectionism and materialism C) consumerism and protectionism D) liberalism and monetarism E) innovation and predatory pricing

consumerism and environmentalism

Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________. A) business value statement B) company mission statement C) company vision statement D) corporate marketing ethics policy E) financial statement

corporate marketing ethics policy

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________. A) high promotion costs B) cultural pollution C) deceptive practices D) false wants and too much materialism E) the balance between private goods and social goods

cultural pollution

The Great Recession has most likely resulted in a(n)________. A) demand for private goods B) increase in cultural pollution C) decline in conspicuous spending D) increase in modern materialism E) desire for extravagant products

decline in conspicuous spending

Which of the following is the best example of a salutary product? A) cereal B) cigarettes C) bottled water D) junk food E) dental insurance

dental insurance

________ involves thinking ahead to create products that are easier to recover, reuse, recycle, or safely return to nature after usage, thus becoming part of the ecological cycle. A) Consumerism B) Design for environment C) Beyond greening D) Pollution control E) Pollution prevention

design for environment

Maytag's front-loading Neptune washer comes in attractive designs and also guarantees quick cleaning and high energy efficiency. The Neptune washer is most likely an example of a ________ product. A) deficient B) pleasing C) salutary D) desirable E) disposable

desirable

________ products give both high immediate satisfaction and high long-run benefits. A) Deficient B) Pleasing C) Desirable D) Salutary E) Threatening

desirable

________ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company. A) Consumerism B) Quasi-environmentalism C) Environmental sustainability D) Materialism E) The marketing concept

environmental sustainability

________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment. A) Socialism B) Consumerism C) Environmentalism D) Consumption E) Reduction

environmentalism

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________. A) deceptive advertising B) redlining C) excessive markup D) high-pressure selling E) shoddy manufacturing

excessive markup

) Bicycle helmets and some insurance offerings are considered pleasing products that give high immediate satisfaction but may hurt consumers in the long run.

false

Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to ________. A) not buy a product that is offered for sale B) expect a product to perform as claimed C) be well informed about important aspects of the product D) be protected against questionable products, promotions, and marketing practices E) influence marketing practices in ways that will improve quality of life

influence marketing practices in ways that will improve quality of life

What do most companies today focus on when it comes to protecting the environment? A) investing heavily in pollution prevention B) practicing product stewardship C) developing a sustainable vision D) investing heavily in environmental technology E) increasing the biodegradability of products

investing heavily in pollution prevention

High-pressure selling will most likely work in situations that involve ________. A) valued customers B) repeat customers C) service-based sales D) one-time sales E) complex products

one time sales

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________. A) using high-pressure sales tactics B) creating deceptive promotions C) engaging in deceptive pricing D) utilizing misleading packaging E) selling harmful products

selling harmful products

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing. A) societal B) sense-of-mission C) consumer-oriented D) customer value E) innovative

sense of mission

Lakeland Inc. employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. Lakeland could be most accurately described as practicing ________ marketing. A) affiliate B) undifferentiated C) differentiated D) innovative E) sense-of-mission

sense of mission

Carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. Carboi offers contribution packages for driving, flying, and home energy use. Through Carboi, consumers can pay some of the ________ costs of their private goods and services. A) promotional B) safety C) recovery D) distribution E) social

social

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing. A) value B) societal C) sense-of-mission D) consumer-oriented E) customer value

societal

The ________ concept specifically focuses on the future welfare of customers, but not on future company needs. A) societal marketing B) strategic planning C) sustainable marketing D) marketing E) selling

societal marketing

The ________ concept specifically focuses on future company needs, but not the future welfare of customers. A) societal marketing B) strategic planning C) sustainable marketing D) global marketing E) cause marketing

strategic planning

Which of the following is a traditional right of sellers? A) the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety B) the right to expect a product to be safe C) the right to expect a product to perform as claimed D) the right to consume now in a way that will preserve and sustain the world for future generations of consumers E) the right to be well informed about important aspects of a product

the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety

An increase in private goods, such as cars, typically leads to an increased need for public services, such as parking spaces.

true

Cigarettes and junk food are considered pleasing products.

true

People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates ________. A) minimalistic social costs B) the creation of false wants C) excessive materialism D) high promotion costs E) cultural pollution

cultural pollution

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles. A) consumer-oriented marketing B) innovative marketing C) sense-of-mission marketing D) societal marketing E) customer value marketing

customer value marketing

Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships? A) sense-of-mission marketing B) innovative marketing C) customer value marketing D) consumerist marketing E) differential marketing

customer value marketing

________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock. A) Deceptive packaging B) Deceptive promotion C) Deceptive pricing D) Deceptive distribution E) Deceptive branding

deceptive promotion

) When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

false

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interests is practicing consumer-oriented marketing.

false

According to the World Bank, firms from Australia, Denmark, Finland, and Japan engage in the most corrupt business practices.

false

According to the societal marketing concept, firms and managers should focus primarily on what marketing efforts are legal and allowed.

false

Companies that practice perceived obsolescence use product components that will break, wear, rust, or rot sooner than they should.

false

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits. Xorbate Blue is best classified as a salutary product.

false

Natural & Safe sells a concentrated, biodegradable bathroom cleaner in a recycled container. This is best described as a component of the company's internal ________ program. A) green marketing B) consumerism C) sustainability D) environmental E) sociological

green marketing

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand? A) consumer acceptance of changing clothing styles B) affordable products in disadvantage communities C) use of social media in product comparisons D) consumer interest in modern technology E) high failure rate of new products

high failure rate of new products

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________. A) sustainable marketing B) high-pressure selling C) customer-driven marketing D) redlining E) reverse redlining

high pressure selling

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________. A) buying due to high-pressure methods B) in food deserts C) redlining D) being influenced by heavy advertising and promotion E) influenced by predatory pricing tactics

in food deserts

A common criticism of the marketing system is that intermediaries ________. A) are too few in number B) mark up prices beyond the value of their services C) provide only essential services D) undervalue their service costs E) are overly protective of manufacturers' interests

mark up prices beyond the value of their services

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition. A) societal marketing B) strategic planning C) sustainable marketing D) marketing E) cause marketing

marketing

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario? A) deceptive promotion B) redlining C) high-pressure selling D) planned obsolescence E) perceived obsolescence

perceived obsolescence

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________. A) perceived obsolescence B) redlining C) planned obsolescence D) puffery E) reverse redlining

planned obsolence

Beverages that are high in sugar are called ________ products. A) deficient B) pleasing C) salutary D) desirable E) salubrious

pleasing

Products that give high immediate satisfaction but may hurt consumers in the long run are called ________ products. A) deficient B) pleasing C) salutary D) desirable E) threatening

pleasing

The challenge for makers of ________ products is to add long-run benefits without reducing the products' agreeable qualities. A) salutary B) desirable C) pleasing D) durable E) deficient

pleasing

The European Commission recently accused Google of abusing its Web-search dominance, harming both competitors and consumers in European Union markets. The Commission also began investigating antitrust issues related to Google's Android mobile operating system. This is an example of ________. A) planned obsolescence B) excessive materialism C) predatory competition D) acquisition E) redlining

predatory competition

According to critics, large marketing companies use patents and heavy promotion spending to ________. A) acquire smaller companies B) offset too many social costs C) prevent industry competition D) achieve economies of scale E) offset cultural pollution

prevent industry competition

The Card Company strives to recover, reuse, and recycle paper at the end of its life cycle to be used in the production of all new greeting cards. In fact, a hundred percent of all of its cards are made from recycled materials. In this case, The Card Company is demonstrating ________. A) pollution prevention B) pollution control C) product stewardship D) the marketing concept E) the selling concept

product stewardship

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods. A) The marketing concept B) Pollution control C) Product stewardship D) Consumerism E) Pollution prevention

product stewardship

What are deficient products? A) products that have neither immediate appeal nor long-run benefits B) products that give high immediate satisfaction but hurt consumers in the long run C) products that have low appeal but may benefit consumers in the long run D) products that are either unsafe or inferior E) products in the decline stage of the product life cycle

products that have neither immediate appeal nor long run benefits

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of ________. A) perceived obsolescence B) reverse redlining C) redlining D) puffery E) planned obsolescence

redlining

The challenge posed by ________ products is to add some agreeable qualities so that they will become more desirable in the consumers' minds. A) salutary B) desirable C) pleasing D) durable E) aesthetic

salutary

Innovative marketing most likely involves ________. A) protecting the natural environment B) considering the consumer's point of view C) seeking real product and marketing improvements D) defining goals in broad social terms rather than narrow product terms E) placing an emphasis on increasing short-run sales rather than long-term value

seeking real product and marketing improvements

________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Sustainable B) Customer driving C) Mass D) Customer-driven E) Differential

sustainable

The ________ concept focuses on the future welfare of consumers and future company needs. A) societal marketing B) strategic planning C) sustainable marketing D) marketing E) cause marketing

sustainable marketing

The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system. A) selling B) global marketing C) sustainable marketing D) differential marketing E) marketing

sustainable marketing

Which of the following is a traditional right of buyers? A) the right to charge any price for a product, provided no discrimination exists among similar kinds of buyers B) the right to spend any amount to promote a product, provided it is not defined as unfair competition C) the right to use any product message, provided it is not misleading or dishonest in content or execution D) the right to use buying incentive programs, provided they are not unfair or misleading E) the right not to buy a product that is offered for sale

the right to not buy a product that is offered for sale

Corporate marketing ethics policies should most likely address distributor relations, advertising standards, customer service, pricing product development, and general ethical standards

true

Deceptive packaging includes exaggerating package contents through subtle design and misleading labels.

true

Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.

true

Each basic consumer right has led to more specific proposals from consumerists, such as nutritional and ingredient labeling.

true

Marketing critics claim that the inevitable outcome of successful marketing is unsustainable overconsumption.

true

Marketing critics claim that the overselling of private goods results in social costs.

true

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

true

Today, enlightened companies implement environmental sustainability strategies not because someone is forcing them to or to reap short-run profits but because it's the right thing to do.

true

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________. A) high-pressure selling tactics B) unsustainable overconsumption C) perceived obsolescence D) planned obsolescence E) deceptive pricing

unstable overconsumption