ch 13
A company focusing its efforts on making its new innovation more user-friendly than before is working on the ________ of the product. A) complexity B) partibility C) discordancy D) docibility E) observability
a
Which of the following countries or group of countries has been at the forefront of the "green movement"? A) Europe B) OPEC countries C) NAFTA countries D) Japan E) The United States
a
A name, term, sign, symbol, design, or combination used worldwide to identify goods or services of one seller and to differentiate them from those of competitors is called a ________. A) brand's equity position B) global brand C) copier D) copymark E) brand jingle
b
Bagel's Foods had to change the labeling on their products to meet the specifications regarding vegetarian and non-vegetarian foods set by the government in the Japanese market. They also had to mention the ingredients in Japanese to provide clarity to its local customers. The component of the product that is in focus in the given scenario is the ________. A) core component B) packaging component C) functional component D) support services component E) design component
b
Nuan, a television manufacturer in Korea, had to simplify its televisions before introducing it to the Zimbabwean markets, as the country lacked the skills to repair the product in case of a malfunction. The local salesforce too did not have the sufficient knowledge about the installation of the product. The factor that is influencing product adaptation in this scenario is ________. A) legal requirements B) technological requirements C) political requirements D) cultural requirements E) climatic requirements
b
The product platform, design features, and functional features are all found in the ________ component of the physical product according to the product component model. A) supplementary B) core C) support D) auxiliary E) packaging
b
In general, the rate of diffusion can be postulated as negatively related to ________. A) relative advantage B) observability C) trialability D) complexity E) compatibility
d
The success achieved by firms when they take their inventions to market is referred to as ________. A) liquidation B) formation-ability C) homologation D) conversion-ability E) consultation
d
Vital Health Products found out that they had to reduce the length of the tread in their treadmills sold in China owing to the shorter legs of the average Chinese person. By doing this, Vital has achieved ________. A) product dilution B) product obsolescence C) product disapprobation D) product homologation E) global product standardization
d
) Godcare, an insurance firm based in California, had difficulties expanding their operations to Asian markets as most of their target countries had strict regulations on transferring the details of the customers among the different branches of the firm. The company had to obtain an approval from its customers before sharing their personal information with its branches in other countries. Which of the following barriers is most likely to have affected the services of Godcare in the given scenario? A) Protectionism B) Language translation barriers C) Protection of intellectual property D) Cultural requirements for adaptation E) Control on transborder data flows
e
Grengens, a European chocolate manufacturer, received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm had to repackage its chocolate bars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market is most likely to have dictated Grengens' product adaptation in this scenario? A) Technological requirements B) Political requirements C) Legal requirements D) Economic requirements E) Climatic requirements
e
When there are alternative products in a market, all of which meet performance quality standards, the product chosen is the one that meets market-perceived quality attributes.
t
Because a service is individually produced and is virtually unique, the service is said to have ________. A) heterogeneity B) equivalence C) placability D) liquidity E) coherence
a
From a sociological viewpoint, any idea perceived as new by a group of people is considered as a(n) ________. A) innovation B) declension C) tradition D) creation E) adaptation
a
GreatW, a wine company, had to market its products with a different name in a foreign market as it was mandatory to translate the name into the local language. Which of the following factors has most likely influenced the compulsory change of GreatW's product name in the foreign market in this scenario? A) Legal requirement B) Economic requirement C) Monetary requirement D) Climatic requirement E) Technological requirement
a
Ingrid Cleaners develops promotional materials and product demonstrations to easily communicate the benefits of its cleaning products. In this scenario, Ingrid Cleaners tries to enhance the ________ of its products. A) observability B) vincibility C) discordancy D) complexity E) partibility
a
Omigar Appliances, a Korean company that manufactures kitchen appliances, alters the design of its chimneys to suit the needs of its Japanese consumers. The Japanese prefer compact and efficient appliances to fit their small kitchens. The component of Omigar's chimneys that is most likely altered in this scenario is the ________. A) core component B) ancillary component C) packaging component D) support services component E) invisible component
a
The Norton group, a manufacturer of toiletries and cleaning products, uses the name SparkleX, for most its products in all of their international markets. The name has created a universal appeal for its products as customers identify their products with the name. Hence, SparkleX can be regarded as a ________. A) global brand B) retailer's brand C) store brand D) shelf brand E) dual brand
a
The washing machines marketed by Taichi failed in Asian markets as those countries lacked the skills necessary to repair and maintain its products. Also, the washing machine spares available in local markets were not compatible with these machines. This product failure is most likely to be a result of lack of attention by the company to the ________ component of the product. A) support services B) style C) price D) core E) packaging
a
What are the two dimensions that help in defining the quality of a product of quality? A) Market-perceived quality and performance quality B) Absolute quality and relative quality C) Consumer choice quality and process quality D) Actual quality and assumed quality E) Product quality and market quality
a
Which of the following is a physical attribute of a motorbike that is essential for its primary function? A) Mobility B) Popularity C) Color D) Design E) Price
a
Which is the largest services export of the United States, ranking behind only capital goods and industrial supplies when all exports are counted? A) Banking services B) International tourism C) Education services D) Automobile services E) Research and development
b
According to Everett Rogers, what is the element that differentiates diffusion from other types of communications research? A) Communication channel B) Marketing efficiency C) Time D) Government system E) Social system
c
Cherry Computers had difficulties when it first entered the Japanese market with its CheriTec computers. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in the U.S., it was certainly a cause of concern in quality-conscious Japan. Which of the following components of the product component model should Cherry Computers concentrate on to fix this problem? A) Functional component B) The support services component C) The packaging component D) The design component E) The core component
c
Dr. Townes is a dentist practicing in Denver. During a four-day stretch in March, it snowed so heavily that not a single patient was able to visit him. Since none of the appointments took place, he did not make any money in those four days, even though his normal expenses remained. In this scenario, which of the following characteristics of services is most likely affecting Dr. Townes' business? A) Profitability B) Separability C) Perishability D) Homogeneity E) Tangibility
c
She Tales, a women's clothing company based in Singapore, had to modify its clothes before introducing them in markets in Iran to suit the needs of the women in that country who are generally expected to cover themselves completely as per societal norms. To adapt its clothes to Iranian markets, She Tales had to mostly use opaque material and provided accessories like scarves. Which of the following factors has dictated She Tales' product adaptation in this scenario? A) Technological requirements B) Legal requirements C) Cultural requirements D) Climatic requirements E) Economic requirements
c
Simone, a specialist in product design, is responsible for a product's functional design. With respect to the product component model, in which of the following component categories would Simone's talents most likely be used? A) Support services B) Auxiliary C) Core D) Invisible E) Packaging
c
If a company wished to alter a product's platform so that the product could be manufactured in a variety of forms, to meet local differences in five different foreign markets, the component of the product component model that is most likely to be under consideration is: A) delivery. B) packaging. C) ancillary. D) support services. E) core.
e
In Russia, products are divided into two categories—"ours" and "imported." This is an example of: A) a closed economy. B) theocentrism. C) feudalism. D) an autarky. E) ethnocentrism
e
Which of the following factors is mainly responsible for a perceptual bias when interpreting the characteristics of a product? A) Low number of product competitors B) Too much product information C) A shorter distribution channel D) Authoritative product information of the market analyst E) Market analyst's self-reference criterion
e
Which of the following is the most important criterion for global market consumers while purchasing products? A) Appearance B) Size C) Service D) Technology E) Quality
e
According to the product component model, the instructions for using the product and the warranty of the product are included under the packaging component.
f
In general, the rate of diffusion of a product is negatively related to its relative advantage.
f
