Google AdWords Shopping Exam
Uploading product data feeds
Google Merchant Center is used for: • Setting up campaign bidding priorities • Editing your shopping campaign's product groups • Uploading product data feeds • Managing conversion tracking
Submit product information
Google Merchant Center is used to: • Monitor the performance of Shopping campaigns • Manage bidding for Shopping campaigns • Host website images • Submit product information
Ensure all images are high quality
Ben is creating product images. A common best practice is to: • Ensure all images are high quality • Display the merchant website name over all the images • Include all varieties of a product in one image • Include brand names in the images
conversion tracking is set up for the campaign and each product group has more than 200 clicks per week
A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords' automated bidding features. Before you begin using target ROAS, you need to make sure that: • remarketing list for search ads is set up for the campaign • each product in the campaign is restructured so that it has fewer than 200 clicks per week • conversion tracking is set up for the campaign and each product group has more than 200 clicks per week • the client is using a third-party bidding platform that is compatible with target ROAS
Unsecure checkout or a missing refund policy
According to Google shopping policies, what would cause the disapproval of individual items on an entire Merchant Center account? • Sale of gambling related products such as poker chips • Products with an availability attribute as out of stock • A product URL that links directly to an irrelevant item • Unsecure checkout or a missing refund policy
Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10% of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores? • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign • Create a separate Shopping campaign for mobile targeted to location where your client has a physical store
cross-device attribution reports to see if people click the retailer's ads on a mobile phone during the sales funnel
An online women's clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluable how mobile is driving purchases, you should consider reviewing the: • cross-device attribution reports to see if people click the retailer's ads on a desktop during the sales funnel • path length report to see if most sales occur after 1 click on the retailer's ad from a mobile phone • path length report to see if most sales occur after multiple clicks on the retailer's ads from a mobile phone • cross-device attribution reports to see if people click the retailer's ads on a mobile phone during the sales funnel
The errors
Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show? • The warnings and errors • The errors • The warnings • All of the errors, warnings, and notifications
run an Auction Insights report to compare her impression shares to those of her competitors
Anne wants to use her impression shares metrics to optimize her Shopping campaign. She should: • Set the delivery method on her campaign to standard • set negative keywords in her campaign • increase her impression share by setting her bids lower on her campaign • run an Auction Insights report to compare her impression shares to those of her competitors
Increase bids on product groups
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic? • Add negative keywords to the product group • Increase bids on product groups • Remove any bid modifiers • Increase the campaign's daily budget
Use the exemption attribute identifier_exists
Brian is expanding his store to include antique goods. What should he do if there isn't a unique product identifier available? • Add unique to the brand attribute • Leave all unique product identifiers blank • Use the exemption attribute identifier_exists • Include the word "antique" in the title of all products
use the Bid Simulator
Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should: • set up ECPC bidding • use the Bid Simulator • customize the statistics table on the Campaign page • use the priority setting in his Shopping Campaign
if the highest priority campaign is out of budget, the lowest priority campaign bids
Campaign priorities determine your bids according to which rule: • the highest priority campaign will bid, unless a lower priority bid is high enough • if you have multiple campaigns with the same bid, the lowest necessary bid will be used • if the highest priority campaign is out of budget, lower priority budget is added to bids • if the highest priority campaign is out of budget, the lowest priority campaign bids
one product for the same country in multiple campaigns
Campaign priority should be used when you advertise: • one product for the same country in multiple campaigns • multiple products for the same country in multiple campaigns • multiple products internationally in multiple campaigns • one product internationally in multiple campaigns
As in stock
Catherine is preparing to release a new line of toys that's currently available for pre-order only on the landing page. Why is Catherine's data feed getting disapproved for incorrect availability? The availability attribute is set: • As in stock • As preorder • As out of stock • As the toy's release date
base each product group on a specific product attribute you choose
Creating multiple product groups within one ad group allows you to: • use a single maximum CPC bid across your product inventory • access a search term report for each product group • base each product group on a specific product attribute you choose • set different bid modifiers or negative keywords for your products
Subdivide products into specific product groups in AdWords
Custom labels are a way to: • Subdivide products into specific product groups in AdWords • identify the shipping method used for your products • tell Google Merchant Center what products to avoid when uploading data • set the country in which your products will be sold
Optimize bids using conversions
Enhanced CPC bidding should be used to: • Bid for a target CPA • Optimize bids using conversions • Increase total impressions • Drive engagement with product brand
Manage ad group bids
For a Shopping Campaign, you can use AdWords to: • Submit product information • Upload additional product images • Manage ad group bids • Manage and validate a website URL
Manage shipping settings for a store
Google Merchant Center can be used to: • Set campaign priority for products • Update mobile bids for products • view competitive benchmarks for Shopping campaigns • Manage shipping settings for a store
Uploading product data feeds
Google Merchant Center is used for • Setting up campaign bidding priorities • Editing your Shopping Campaign's product groups • Uploading product data feeds • Managing conversion tracking
replace an existing product group
Grace wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to: • replace an existing product group • alter custom parameters for subdivided product groups • create general calls to action • link product feeds across campaigns
Your website is updated but includes the same identifying meta tag or HTML
How can you lose your claimed URL? • You remove all data feeds from your Merchant Center account • Another authorized owner of the website successfully verifies and claims your website URL • Your website is updated but includes the same identifying meta tag or HTML • Your claimed URL authorization expired from WebMaster tools
Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
How could you increase the number of conversions your Shopping Campaign receives for about the same total cost? • Remove product group subdivisions and bid on broader groups of products • Increase your campaign priority • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion • Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
Use the Bid Simulator tool
How should Chris estimate how a different bid amount would impact his store's online traffic? • Review the benchmark CPC information in AdWords • Use the Bid Simulator tool • Download campaign performance data • Check the "diagnostics" tab in Google Merchant Center
Wait to submit the product until an image is ready
If a product doesn't have an image available, you should: • Submit an image of a similar product • submit a placeholder "coming soon" image • Wait to submit the product until an image is ready • Submit a full color version of your store's logo
products are sold and will be shipped to
In Google Merchant Center, a target country is the country where the • products are manufactured • products are sold and will be shipped to • products are shipped from • retailer is located
bid on organized inventory in an ad group
In Shopping Campaigns, product groups are used to: • bid on organized inventory in an ad group • create a list of keywords used to target Shopping ads to shoppers • organize products within a data feed • bundle items sold as a package, like a camera and tripod stand
List the products in the local language
In order to offer products in different countries, you should • List the products in the local language • Always set prices in USD • Use the same landing page globally • Use one feed for all products
use promotional text to highlight any deals
Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should • include bundled accessories in the product image • include her store name on all watch images • change the price on the ad to be lower than the actual product price • use promotional text to highlight any deals
Price and currency
Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page? • Sale price • Price and currency • Google product category • Availability date
set up conversion tracking
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should • run an Ad performance report • use eCPC • set up conversion tracking • run an Auction insights report
include only one category
Marie's new camera product falls into two different Google product categories. What should she use for this attribute? • Submit the product twice using a different category each time • Include both categories in the attribute • Include only one category • Use the "custom label" attribute
Use a custom label to denote items included in the holiday sale
Matt is preparing for his store's big holiday sale. What should Matt due to make sure the products going on sale are organized in Google Shopping? • Add "holiday sale" to the "title" attribute of all items • Change the "brand" attribute of sale items to "holiday" • Use a custom label to denote items included in the holiday sale • Classify the products under the "holiday" product category
make the winter sports campaign high priority and the mountain tourism campaign low priority
Max is starting a Shopping Campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Max has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. He should: • make his winter sports budget high priority by adding his mountain tourism budget to it • prioritize his Shopping campaign according to seasons rather than geography • make the winter sports campaign high priority and the mountain tourism campaign low priority • add "mountain tourism" to his negative keywords during the winter sports campaign
language on the landing pages doesn't match the language of the target country
May is in the process of expanding her store to support more territories. After adding new data feeds, May's Google Merchant Center account was suspended because the: • language on the landing pages doesn't match the language of the target country • shipping attributes for a small number of items have different pricing than the default shipping at the account level • data feeds weren't updated for 10 days • data feeds include products with the availability status of "out of stock"
The landing page price is different from the feed price
Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval? • A "sale price" attribute is blank • The shipping rates for the products were updated to $0.00 • The landing page price is different from the feed price • The availability for the products is listed as "out of stock"
Verified and claimed website URL
Mika has an online store and wants to create a Shopping Campaign. What information does she need to create a Google Merchant Center account? • Local business data feed • Country where her products are sold • Verified and claimed website URL • Promotion text
Start with http:// or https://
Mindy is setting up her Google Merchant center account and has to verify her website URL. Her website URL must: • include IP addresses • be as specific as possible (for example: http://www.example.com#top) • Include ports • Start with http:// or https://
set bids for his new product groups to align with his sales strategy
Muhammed wants to promote hats and shirts from the same brand, and decides to subdivide his "all products" product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to: • check his conversion window settings and see if new product groups create changes • check the benchmark CPC of his hats and shirts to inform his bid strategy • set bids for his new product groups to align with his sales strategy • use the bid simulator, but only for "everything else in 'all products'"
She can link directly to the brand, color, size and price of the dress described
Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping Campaign help Paige target her inventory? • She can add the dress description in the title and then link to additional dresses • She can link to the page with an image of not-yet-available product with "coming soon" listed and additional options • She can link to a page within her site with all dresses in case the items sells out • She can link directly to the brand, color, size and price of the dress described
When Shopping ads have been included in enough auctions or accrued enough impressions
Product groups are eligible for the Bid Simulator: • Once a budget camp has been reached for a product group • Anytime a product group is created in a Shopping Campaign • Once the average CPC is close to the maximum CPC • When Shopping ads have been included in enough auctions or accrued enough impressions
Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy? • Describe some of the conditions related to the purchase before and after the purchase • Advertise products or promotional offers that aren't available to people shopping online • Claim credentials for his business that he hasn't finalized yet • Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
gtin and brand are required, and mpn is recommended
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit? • Only mpn is required • gtin and mpn are required, and brand is recommended • gtin and brand are required, and mpn is recommended • only brand is required
Identify products using the "adult" attribute
Ruth is going to sell products that Google consider adult oriented. How should she label her content? • Identify products using the "adult" attribute • Include the text "adult" in the product description • Submit in a custom_label attribute as part of the data feed • Email the support team through the Google Merchant Help Center
Put no in the identifier_exists attribute
Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers? • Put no in the identifier_exists attribute • Submit 1 as the mpn attribute • Submit a randomly generated number in the gtin attribute • Put unavailable in the gtin attribute
Select countries, listed in Google Merchant Center and AdWords Help Centers
Shopping ads can be targeted to: • North American only • Only countries where Google.com/shopping is available • All countries where AdWords is available • Select countries, listed in Google Merchant Center and AdWords Help Centers
all of the answers are correct
Shopping ads on google.com: • indicate the name of the merchant • all of the answers are correct • don't use keywords • can be served together with text ads
Promoting products online
Shopping ads should be used for: • Promoting services • Driving phone calls to a business • Promoting products online • Promoting brands
ads created using product data from Google Merchant Center
Shopping campaigns must use: • A combination of text ads and Shopping ads formats • keyword-targeted rich media ads • ads promoting local and nearby services • ads created using product data from Google Merchant Center
gtin and brand
Suzie owns an apparel store and has decided to sell her products online. When Suzie created a Google Merchant Center data feed, what unique product identifiers will be accepted? • gtin and brand • brand only •gtin only •mpn and gtin
Customers can become well-informed about Suzie's products because they'll see important information such as the price, image, and retailer name before they click the ad
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie? • Customers can become well-informed about Suzie's products because they'll see important information such as the price, image, and retailer name before they click the ad • Susie can serve Shopping ads directly from her website • Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results • Shopping ads get customers' attention because merchants can include words such as "best" in titles and descriptions
Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What's the best way to do this each time? • Manually change product_state to condition before submitting his feed to the Merchant Center • Leave product_state in his feed and also add the condition attribute • Submit his feed without changing it, and then use feed rules to automatically change product_state to condition • Delete product_state completely from his feed, and then submit his feed to the Merchant Center
organize products by specific attributes
To help with your campaign strategy, you can use custom labels to • discover your best selling products • organize products by specific attributes • increase your product's discoverability • create a new list of keywords for your products
30 days
To maintain active product data, you must update your data every: • Year • 6 months • 30 days • 24 hours
add negative keywords to your campaign or ad group
To prevent your Shopping ads from appearing for certain search terms, you would • remove products from your product data • put shorter descriptions in your product data • add negative keywords to your campaign or ad group • remove the related search terms from your product titles in your product data
AdWords account
To set up a shopping campaign, you'll need to link your Google Merchant Center account and: • Google My Business account • list of approved shopping policies • AdWords account • credit card
begin the local inventory ads implementation process and complete the required steps
To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should: • Subdivide her product inventory and set different bids for her local and online only ads • begin the local inventory ads implementation process and complete the required steps • enable local products in her shopping campaign and set up a product filter for "local" • set up multichannel ads to direct customers to her online or local store
Custom labels
To subdivide products in Shopping campaigns using your own set product structure, you should use: • Starred items • Custom labels • AdWords labels • Multiple data feeds
eCPC
Toshiro wants to increase the conversion rate of his Shopping campaign without increasing his budget. He should use: • maximize clicks • target CPA • eCPC • target ROAS
True
True or false: Data feeds provide a list of your inventory with important product details in the Google Merchant Center.
True
True or false: If Viola signs up to run Shopping Ads but doesn't post a refund policy on her website, she can't run ads.
False
True or false: Odell runs an online store selling outdoor gear, guns, hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
True
True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
Used goods
What can you sell on Google Shopping? • Hotel and travel fares • Residential real estate • Business services such as plumbing and locksmithing • Used goods
Email contacts listed in account settings
What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals? • Messaging in AdWords overview page • Automated phone messages to account owner • Email contacts listed in account settings • Messaging in Google Merchant Center overview page
Add schema.org structured data to her landing page
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products? • Add schema.org structured data to her landing page • Nothing, she just needs to enable the setting in Google Merchant Center • Submit yes for the price and availability attributes • Link her Google Merchant Center & AdWords accounts
It shows how many impressions your product group received divided by the estimated number it was eligible to receive
What does impression share indicate about a product group? • It indicates an average benchmark of all similar products from other retailers • It shows your product group impressions relative to other product groups in the same campaign • It shows how many impressions your product group received divided by the estimated number it was eligible to receive • It predicts your product group's future impressoins
Verified and claimed website URL
What information do you need to enter in Google Merchant Center to create a Shopping Campaign? • Promotion text • Verified and claimed website URL • Business address • Local business data feed
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
What optimization recommendation might you make to a new client with Shopping campaigns that don't include all of the product that the company sells? • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items no included in other campaigns • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
Use the sale_price attribute
What's the best way to indicate that an item is on sale for a limited time? • Update the description fo that specific item • include "sale" in the title of the item • Use the sale_price attribute • Upload the same item twice, once with a lower price
organize your group ad by product attributes
You can use a product group with a single bid to: • ensure your entire inventory has the same bid • organize your group ad by product attributes • set a new campaign priority • create different bid modifiers
Text or tab delimited file format
When creating a file to upload to Google Merchant Center, what format is accepted? • Excel • Word • Text or tab delimited file format • Database file
keywords and relevant attributes in the title such as brand, size, color
When optimizing the title attribute for her new line of bicycles, Matilda should include: • the price and shipping cost • symbols and foreign characters to get the user's attention such as exclamation points • keywords and relevant attributes in the title such as brand, size, color • the bike style name only
Submit a test data feed
When preparing to submit a new feed, you should: • Submit multiple feeds to process everything at once • Include all items in your inventory • Submit a test data feed • Give all feeds the same name for consistency
Add the terms as negative keywords
When reviewing the Search term report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information? • Add the terms as negative keywords • Increase your bids for more relevant keywords • Adjust your product data feed to include irrelevant terms • Increase your Quality Score by including irrelevant terms in ad content
Set both the country of sale to US and the location to California
Which AdWords campaign should Sarah choose in order to sell products to California residents only? • Set the country of sale to US only • Set the location to California only • Set either the country or sale to US or location to California • Set both the country of sale to US and the location to California
Google Merchant Center technical contact
Which email contact does Google use to notify merchants about account warnings? • Google Merchant Center primary contact • AdWords primary contact • Google Merchant Center technical contact • Both Google Merchant Center technical contact and primary contact
title
Which is a required attribute when submitting a product to Google Merchant Center? • title • additional_image_link • availability_date • mobile_link
custom-made clothing
Which products should you submit the identifier_exists attribute with a value of no for? • bundles • custom-made clothing • new books for pre-order • used electronics
Set up Google Analytics for his local storefront and access its various customized data
Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers' buying habits? • Segment his report by click type and review his local data • Set up Google Analytics for his local storefront and access its various customized data • Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group • Set up local inventory ads in his Shopping campaign and review his local channel performance
There aren't enough comparable products from other advertisers
Why can't Ellen see any benchmark data for her new Shopping campaign? • There aren't enough comparable products from other advertisers • Her campaign has reached its daily budget limit • She doesn't have enough products in the campaign to compare to others • She is already outbidding her competitors
To include items not part of other product groups in your campaign
Why is a best practice to include a "everything else in all products" product group? • To include items not part of other product groups in your campaign • To make it easier to target a location for certain products • To control the websites on which your Shopping ads appear • To be able to have on product group for mobile devices
determine which campaign's bid to use for a product when the same product is included in multiple campaigns
You can use campaign priority to: • determine which campaign's bid to use for a product when the same product is included in multiple campaigns • edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups • promote certain product groups across all of your campaigns • subdivide campaign products according to freely-assigned values with custom labels
Tag products you'd like to group in a Shopping Campaign by values of your choosing
You can use custom labels in a product data feed to: • Tag products you'd like to group in a Shopping Campaign by values of your choosing • submit product brand descriptions • Provide additional description information for shoppers in search results • Add supplemental image URLs
Subdivide a product by specific features that you decide
You can use custom labels to • Subdivide a product by specific features that you decide • target different countries within the same Shopping campaign • list specific features in your shopping ads • have Google subdivide your product into specific relevant categories
Segment performance by various shopping views through "predefined reports" in the reporting icon on the top of your account
You're currently targeting all inventory in one campaign through an "all products" group. How should you find campaign optimization opportunities? • understand which creatives perform best in the "ads" tab • See query-level product performance in the "keywords" tab • Check impressions for each product in the Google Merchant Center • Segment performance by various shopping views through "predefined reports" in the reporting icon on the top of your account
allow people to return to their shopping cart on a desktop computer
You're optimizing a client's Shopping campaign to drive online sales and are assessing the company's website. You determine that the site needs to be improved for mobile, and recommend that the company: • increase the page load speed to 9 seconds or longer • allow people to return to their shopping cart on a desktop computer • make all data fields required at checkout • add more menu options so customers can see all the options offers
set up a longer conversion window, such as 30 or 90 days
You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on his sales? • set up a longer conversion window, such as 30 or 90 days • Create a separate campaign optimized for mobile and see how it drives sales • Create a separate ad group optimized for mobile and compare how it drives sales • Set up a short conversion window, such as 7 days
To see if the campaign is undervalued on a last-click basis
You've started managing a shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn't providing a good return on investment. How might you use the attribution model to evaluate the campaign's performance? Compare 2 models • To see if the campaign is undervalued on a first-click basis • To decide whether to optimize the campaign's automated bid strategy for a position-based model • To decide whether to automize the campaign's automated bid strategy for a time decay model • To see if the campaign is undervalued on a last-click basis
any value he chooses so he can organize his campaign by his own goal
Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide: • The brand of his product so he can organize his campaign by different brands • any value he chooses so he can organize his campaign by his own goal • the product's condition so he can organize his campaign by new, used, refurbished • Google product categories so he can organize his campaign by different categories
