Marketing 4ps
Ace your homework & exams now with Quizwiz!
Place
Getting the product to a point at which the customer can purchase it; delivering
People
People are the most important element of any service or experience.
Product
A thing that you can touch or a service that you can offer which is sold to your customers.
Entrepreneurship
Accepting the risk of starting and running a business.
Promotion
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
Marketing Mix
Product, Price, Place, Promotion
Price
that which is given up in an exchange to acquire a good or service
